IM NewsWatch, April 24, 2014 - ‘How to Optimize Your URLs for Search – HubSpot' and much more...

April 24th, 2014 at 7:58 am EDT

IM NewsWatch

Thursday, April 24, 2014

‘The Ultimate Guide to Email Blacklists’ Return Path Webinar April 30

Return Path is hosting a webinar featuring Dale Langley on Wednesday, April 30 at 11.00 am CET. The topic of the webinar is “The Ultimate Guide to Email Blacklists”. The webinar will cover the following: How to track blacklistings but also how to avoid them in the first place The most important blacklists and their impact on your email... [Read more]

‘Social Media Marketing Automation Dos and Don’ts’ – VerticalResponse Blog

The latest VerticalResponse blog post is titled “Social Media Marketing Automation Dos and Don’ts”. Yael Grauer says, “If you’ve got your hands full managing the day-to-day operation of your business, sometimes posting on Twitter or Facebook is the last thing on your mind. Using social media automation tools can help you maintain... [Read more]

‘The Disconnect Between Transactional & Promotional Emails’ – ‘Marketing Land’ Article

The latest article on ‘Marketing Land’ is titled “The Disconnect Between Transactional & Promotional Emails”. Cara Olson says, “Many major retailers do not send their transactional emails from the same email service provider (ESP) as their promotional emails. In fact, transactional emails are often delivered via... [Read more]

Traffic Mice software grows the traffic to your site #ad

For three days, the new Traffic Mice software by Precious Ngwu has been selling over 800 copies per day, and he has sold over 300 upgrades per day, too. People have seen the value it brings to their need for traffic and have voted with their pocketbooks. Todd Gross tells you why here: Introduction to Traffic Mice. There’s a downside to all... [Read more]

‘What’s Driving Engagement on Twitter?’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “What’s Driving Engagement on Twitter?”. Pete Prestipino says, “For many digital marketers, Twitter is a conundrum, wrapped in a riddle, surrounded by mystery. Despite their best efforts (informed, strategic and actionable), getting users engaged with your brand and its messaging... [Read more]

‘How to Optimize Your URLs for Search ‘ – HubSpot

The latest article on HubSpot blog is titled “How to Optimize Your URLs for Search “. Corey Eridon says, “One of the last things I do before publishing a blog post is a little URL check — I make sure it’s well-optimized for both readers and search engines. It’s one of those SEO best practices that’s actually... [Read more]

‘This Chart Shows Why Pinterest Is Way More Important Than Twitter Or Reddit For Traffic Referrals’ – Business Insider

The latest article on Business Insider is titled “This Chart Shows Why Pinterest Is Way More Important Than Twitter Or Reddit For Traffic Referrals”. Jillian D’onfro says, “While previously the race among social networks was for users, now engagement is becoming an increasingly important metric. Social media takes up a huge... [Read more]

BlogDefender: Hackers want in your WP site. Stop them cold #ad

When his blog was attacked by hackers, Matt Garrett decided to never let that happen again. So he developed BlogDefender software that keeps hackers away by sending a site into nearly invisible mode. Once BlogDefender is through adjusting your site’s settings, botnets and hackers are thwarted when they try to find the cracks in your WordPress... [Read more]

‘Social Media Marketing: 5 Things Great Brands Always Do Right’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Social Media Marketing: 5 Things Great Brands Always Do Right”. Lindsey Weintraub says, “Social media marketing has never been free. Anything worth your while requires a certain level of input in order to get output. Today, social media marketing presents a fools gold type... [Read more]

’6 Simple Growth-Hacking Tips & Tricks to Build Your Twitter Following’ – HubSpot

The latest article on HubSpot blog is titled “6 Simple Growth-Hacking Tips & Tricks to Build Your Twitter Following”. Jesse Mawhinney says, “Unless you are a red carpet celebrity or a mega brand, creating a Twitter profile is certainly not a case of “build it and they will come”. Organically attracting a large following on... [Read more]

‘FCC Proposal Would End Net Neutrality as We Know It’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “FCC Proposal Would End Net Neutrality as We Know It”. Lorenzon & Jason say, “The FCC has announced that it will propose Internet regulations that would allow online content providers to negotiate for preferential treatment from Internet service providers, potentially undermining the principles... [Read more]

Keyword Genetics: Increase your chances for a Google top 10 rank #ad

The key is to understand the current top 10 sites. What do they have in common, keywords, especially? When you understand how they got to the first pay of Google, you’ll have a good idea how you can get there, too. Manually, this is a challenge to accomplish. That’s why Keyword Genetics was invented. This new software, in fact, does even... [Read more]

‘Three ways to boost customer engagement by thinking like a game designer’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Three ways to boost customer engagement by thinking like a game designer”. Matthew Kates says, “Gamification is an effective way for marketers to create fun and engaging experiences for consumers. While game design is certainly a highly technical skill, marketers do not... [Read more]

‘Content Marketing: IBM creates dynamic website, lifts social referral traffic 291% in one year’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Content Marketing: IBM creates dynamic website, lifts social referral traffic 291% in one year”. Allison Banko says, “People are logging in to Twitter and Facebook to interact with not only friends and family, but with companies and brands, too. But while comments and tweets rack up... [Read more]

‘Penguin Penalties: Do Webmasters Respond the Way They Should?’ – MOZ Blog

The latest MOZ blog post is titled “Penguin Penalties: Do Webmasters Respond the Way They Should?”. Russ Jones says, “How do webmasters really respond to a Google update? Does Google really just penalize sites to encourage AdWords adoption? We unravel the assumptions with historical data to show you how the community-at-large is impacted by a... [Read more]

Film producer’s guide to creating guru-quality Videos #ad

Scott Stamper has been using YouTube to bring highly targeted traffic to his websites. In Create Guru Quality Videos, he shares his tips and techniques, learned from his years of professional movie–making. Stamper was a professional film producer before he became a professional internet marketer. He had a film he produced shown in theaters around... [Read more]

‘5 Tips for Improving Your Ecommerce Revenues’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “5 Tips for Improving Your Ecommerce Revenues”. T. L. Stanely says, “Online shopping has created an efficient and enjoyable shopping experience for its users, and now, brick-and-mortar shops are trying to do just the same — by moving the online experience offline. Kate Spade Saturday, an... [Read more]

’35 SEO Copywriting Tips for Rocking Content’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “35 SEO Copywriting Tips for Rocking Content”. Nelson Dias says, “SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending... [Read more]

’7 Unglamorous, Unpopular Truths About Content Marketing’ – HubSpot

The latest article on HubSpot blog is titled “7 Unglamorous, Unpopular Truths About Content Marketing”. Shannon Johnson says, “I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content. Then... [Read more]

The secret to getting millions of hits for your website #ad

Kaleb Nation, a low-profile internet marketer, wants to show you how to use social media to get abundant traffic to your website. He seems to know what he is talking about. He reports that he has gotten 50,000,000+ views on YouTube and 200,000+ Twitter followers and 10,000,000+ website hits. His new training, Million Hits Secret, shares what he has... [Read more]

‘19 Social Media Facts That Every Marketer Should Know’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “19 Social Media Facts That Every Marketer Should Know”. Samantha Murphy Kelly says, “Most brands, by now, recognize the power of social media and understand it’s not just a passing fad. In fact, if Facebook were a country, it would have the third-highest population, behind China and... [Read more]

‘Four Reasons To Integrate Marketing And Advertising’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Four Reasons To Integrate Marketing And Advertising”. Michael Lummus says, “Traditionally, marketing and advertising have staked claims to different turf. Advertising agents have focused on paid content placement, such as radio commercials, banner ads or pre-roll video spots;... [Read more]

‘Facebook: Auto-Play Video Ads Will Remain Small Scale This Year’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook: Auto-Play Video Ads Will Remain Small Scale This Year”. Todd Wasserman says, “Facebook doesn’t expect its video auto-play News Feed ads to make a “material contribution” to ad revenues this year, COO Sheryl Sandberg said on Wednesday. In a call with analysts following... [Read more]

‘SEO Basics: Get Crawled by Google & Bing’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “SEO Basics: Get Crawled by Google & Bing”. Pete Prestipino says, “Search engine optimization is a process – sometimes a longer process than usual. If you’re finding that it is taking Bing and Google a much longer time to index (and thus rank) your website that is reasonable... [Read more]

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