IM NewsWatch, April 23, 2014 - ‘MarTech – The Marketing Tech Conference, August 19-20, Boston' and much more...

April 23rd, 2014 at 7:49 am EDT

IM NewsWatch

Wednesday, April 23, 2014

‘SEO Basics: Get Crawled by Google & Bing’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “SEO Basics: Get Crawled by Google & Bing”. Pete Prestipino says, “Search engine optimization is a process – sometimes a longer process than usual. If you’re finding that it is taking Bing and Google a much longer time to index (and thus rank) your website that is reasonable... [Read more]

‘Researchers Say Online Sales Tax Caused 10% Drop In Amazon Purchases’ – ‘Marketing Land’ Article

The latest article on ‘Marketing Land’ is titled “Researchers Say Online Sales Tax Caused 10% Drop In Amazon Purchases”. Amy Gesenhues says, “A 42-page paper published by researchers from Ohio State University claims Amazon shoppers in states that have enacted online sales tax lawshave reduced their spending on Amazon... [Read more]

‘Facebook’s Referred Revenue Per Visit Grows in 2014’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Facebook’s Referred Revenue Per Visit Grows in 2014”. Allison Howen says, “Facebook is still the king of social media, as a new report from Adobe reveals the revenue per visit (RPV) coming from Facebook saw growth quarter-over-quarter, while the RPV from Twitter and Tumblr declined. The Adobe... [Read more]

Traffic Mice: Software to automate acquiring traffic #ad

Getting traffic with videos can make the difference between success and failure because video is such a powerful communications tool. A good video can bring in hundreds or thousands of people. The viral potential is tremendous. Precious Ngwu has just released software to help you automate the process of driving traffic with videos. It’s called... [Read more]

‘The Anatomy of an Inbound Ecommerce Website’ – HubSpot

The latest article on HubSpot blog is titled “The Anatomy of an Inbound Ecommerce Website”. Greg Wise says, “The parts of a well-designed ecommerce site are many and varied. All have some of the good elements, but not every site out there has all ofthem — except perhaps ModCloth. I may not shop there personally, but I’m a... [Read more]

‘How Yahoo Could Get Back In The Search Game’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “How Yahoo Could Get Back In The Search Game”. Selena Larson says, “Google is the clear winner in Web search, but Yahoo still thinks it can make a dent in the market—even though Yahoo Web search technically doesn’t exist since the company handed over its search technologies to Microsoft... [Read more]

‘MarTech – The Marketing Tech Conference’, August 19-20, Boston

‘MarTech – The Marketing Tech Conference’ is taking place in Boston on August 19-20. The current registration fee of the event is $1,195 which will go up after June 6. The MarTech team says, “MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate... [Read more]

Keyword Genetics: Increase your chances for a Google top 10 rank #ad

The key is to understand the current top 10 sites. What do they have in common, keywords, especially? When you understand how they got to the first pay of Google, you’ll have a good idea how you can get there, too. Manually, this is a challenge to accomplish. That’s why Keyword Genetics was invented. This new software, in fact, does even... [Read more]

‘Twitter’s New Profiles Are Now Available to Everyone’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Twitter’s New Profiles Are Now Available to Everyone”. Colin Daileda says, “Twitter’s redesigned profiles, which the company has been testing for months, are now available to everyone. The Facebook-like redesign emphasizes larger text, images and a customizable profile that is... [Read more]

‘Facebook ad CTR is up 160% year-over-year: stats’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Facebook ad CTR is up 160% year-over-year: stats”. Christopher Ratcliff says, “With huge changes to a brand’s ability to gain organic growth in thanks to Facebook’s news feed algorithm tweaks, and a simplifying of the process of how to market your brand on Facebook using... [Read more]

‘Plain Text vs HTML Email: What Reaches the Inbox in 2014?’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Plain Text vs HTML Email: What Reaches the Inbox in 2014?”. Justin Premick says, “We’ve heard it all over the place: “I send plain text emails because HTML emails get filtered into the spam folder.” But is the belief that plain text emails get better email deliverability than HTML ones rooted... [Read more]

Create guru-quality Videos from a film producer #ad

Scott Stamper has been using YouTube to bring highly targeted traffic to his websites. In Create Guru Quality Videos, he shares his tips and techniques, learned from his years of professional movie–making. Stamper was a professional film producer before he became a professional internet marketer. He had a film he produced shown in theaters around... [Read more]

‘Starting Over, Part 2: Launch’ – MOZ Blog

The latest MOZ blog post is titled “Starting Over, Part 2: Launch”. Dr. Peter J. Meyers says, “After months of building and planning, it’s understandable to want to finally pull the trigger, but launch is important and rushing it can delay real success. This is the story of how I got Minimal Talent off the ground“. Starting Over,... [Read more]

‘How to Win Friends and Influence People (While Sharing Social Content)’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “How to Win Friends and Influence People (While Sharing Social Content)”. Andrew Schrage says, “More than 70 years ago, the American writer and lecturer Dale Carnegie published a transcendent book on people skills entitled “How to Win Friends and Influence People.” To this day, Mr. Carnegie’s... [Read more]

‘Are email lists growing or shrinking?’ – MarketingSherpa Article

MarketingSherpa has published an article titled “Are email lists growing or shrinking?”. Daniel Burstein says, “Numbers are a default way to measure success. A key number for email marketers is list size. While it is an imperfect measurement at best – it certainly doesn’t account for quality – who wouldn’t prefer... [Read more]

The secret to getting millions of hits for your website #ad

Kaleb Nation, a low-profile internet marketer, wants to show you how to use social media to get abundant traffic to your website. He seems to know what he is talking about. He reports that he has gotten 50,000,000+ views on YouTube and 200,000+ Twitter followers and 10,000,000+ website hits. His new training, Million Hits Secret, shares what he has... [Read more]

Reminder – ‘The Email Marketer’s Guide to Outlook.com’ Return Path Webinar 1.00 pm EDT

This is a reminder for the Return Path’s Outlook.com webinar on April 23. Return Path is hosting a webinar featuring Melina Plemel & Tom Sather on Wednesday, April 23 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Outlook.com”. Sather says, “Melinda Plemel and I will cover the following... [Read more]

‘Which Marketing Analytics Should You Be Looking At?’ – HubSpot

The latest article on HubSpot blog is titled “Which Marketing Analytics Should You Be Looking At?”. Rachel Sprung says, “Access to so much data has made marketing analytics overwhelming for many a marketer. We have traffic data, conversion data, lead data, email marketing data, social media data … the list goes on. Figuring... [Read more]

‘Building a Brand Online: The Golden Age of Digital’ – MOZ Blog

The latest MOZ blog post is titled “Building a Brand Online: The Golden Age of Digital”. Will Critchlow says, “As digital marketers, our focus on analytics has served us well in driving direct, measurable sales. As the dominant form of brand marketing, TV, faces disruptive technology and business models, digital marketers have an opportunity... [Read more]

‘Is referral traffic from Reddit of any value to publishers?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Is referral traffic from Reddit of any value to publishers?”. David Moth says, “Reddit is a veritable goldmine for useful, interesting or downright bizarre content, making it a perfect tool for procrastination. And one need only take a look at the stories that crop up in the... [Read more]

Download: Tableau’s ’5 Tips to Get More from Google Analytics’ White Paper

Tableau has released a free white paper titled “5 Tips to Get More from Google Analytics”. The Tableau team says, “Google Analytics has given you many great new features for your website visitor, source, and conversion tracking. And there’s much more you can do to take full advantage of your data from Google Analytics. Ask and... [Read more]

‘Mobile & Social Are Two Sides Of The Same Coin’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Mobile & Social Are Two Sides Of The Same Coin”. Thomas Husson says, “The vast majority of Facebook and Twitter usage is coming from mobile devices and both companies generate a significant proportion of their revenues via mobile ads (53% for Facebook and more than 70% for Twitter... [Read more]

‘Learn Local Search Marketing’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “Learn Local Search Marketing”. Aaron Wall says, “Last October Vendran Tomic wrote a guide for local SEO which has since become one of the more popular pages on our site, so we decided to follow up with a QnA on some of the latest changes in local search. Q: Google appears to have settled their... [Read more]

Keyword Genetics: Increase your chances for a Google top 10 rank #ad

The key is to understand the current top 10 sites. What do they have in common, keywords, especially? When you understand how they got to the first pay of Google, you’ll have a good idea how you can get there, too. Manually, this is a challenge to accomplish. That’s why Keyword Genetics was invented. This new software, in fact, does even... [Read more]

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