Frank Liu says, “A slowing economic growth will become the “new normal” for China in the future. To combat this, the Chinese government is launching a series of initiatives to drive tech market growth in 2015, including economic stimuli across industries, starting an Internet Plus project, and creating new free-trade zones. My latest report,... [Read more]

Carly Stec says, “SEO is constantly evolving, leaving marketers to either keep pace with the updates or run the risk of falling behind. While this is stressful in and of itself, these constantly changing tides lead to a ton of questions when it comes time to actually optimize a web page. Do social signals carry any weight? Should I still invest... [Read more]

Yael Grauer says, “Yahoo is planning an internal reshuffle that could effectively end the independence of its most popular acquisition, the visual blogging platform Tumblr. The Information reports that CEO Marissa Mayer spoke about the major changes inside the company at an offsite meeting with executives. She also reportedly asked Tumblr CEO David... [Read more]

Hacked sites go downhill fast. Google doesn’t trust them (and rightly so) and removes them from the search results. It can take months or years to rebuild trust. You even can get into legal trouble with the Consumer Protection Agencies if the hacker starts stealing people’s credit card information. It can cost you hundreds or thousands of dollars... [Read more]

Dr. Peter J. Meyers says, “Even clinging to the once towering bridge, the only thing Kayce could see was desert. Yesterday, San Francisco hummed with life, but now there was nothing but the hot hiss of the wind. Google’s Mobilegeddon blew out from Mountain View like Death’s last exhale, and for the first time since she regained consciousness,... [Read more]

Graham Charlton says, “The content team here have received a couple of pieces of good news recently. Last week, this blog won the Digital and Tech category at the UK Blog Awards. We’re also currently battling it out with Moz for top slot in Hubspot’s list of digital marketing blogs in the UK and Ireland. So, I thought this would... [Read more]

Shayna Marks says, “The 3rd annual Social Media Marketing World is, without a doubt, the largest gathering of the world’s most influential social media juggernauts. With the likes of Mari Smith, Guy Kawasaki, Ann Handley, Chris Brogan and Jay Baer (just to name a few), it’s clear to see that host Social Media Examiner has a pretty... [Read more]

If you don’t have traffic, you don’t have an online business. Face it; that’s the brutal fact of life. You need sources where you can find traffic. Facebook, Google Search, Google Adwords and Bing Search are the most famous, but there are others that are often overlooked, even though they provide lower cost, high quality traffic. Now, The Traffic... [Read more]

Deborah Mitchell says, “As a business owner, you know the importance of social media as a way to make a connection between your business and customers. Whenever potential clients are looking for a new product or service, they generally start their search on social media, not only to learn more about your brand, but also to see what others are... [Read more]

Kristen Dunleavy says, “Anyone who’s ever gone on a health kick with the goal of losing a few pounds knows how tough it can be when your progress starts to plateau. It’s a common problem. Even when you start off strong, maintaining that momentum is a real challenge (especially when things likeOreo churros exist). The same is true for growing... [Read more]

JP Mangalindan says, “Facebook may have missed Wall Street’s estimates for its latest quarter, but it continues to grow at a healthy clip when it comes to users. During the social network’s Q1 2015 earnings report on Wednesday, the company reported its user base is larger than ever on desktop and mobile. There are now 1.44 billion... [Read more]

No one of us can sell as much as all of us put together. That’s why smart product developers invite others to become affiliates. They have contacts you don’t have, so you immediately increase your audience... [Read more]

Bella Wu says, “When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there’s another type of email that can be a powerful addition to your mix: transactional emails. What is a transactional... [Read more]

Chloe Basterfield says, “Discover lesser-used metrics that can deliver more valuable insights when it comes to trending topics. Understanding what your customers want is hugely important for Marketing, Sales, Customer Service and HR teams. Social media is a rich seam of data which will help all your departments understand customers’ journeys.... [Read more]

Thomas Stern says, “The key to any successful marketing strategy is to measure the results of a campaign to identify trends and improve ROI. It is important to start by setting measurable goals that hold teams accountable for meeting objectives and understanding the significance behind the data. By creating a process structure that carefully... [Read more]

New customers are the life of any business.  Finding them isn’t always easy, especially for local businesses. If you can offer a local business a website that will give them a steady supply of new leads, a smart owner should jump at the chance for this stream of new business... [Read more]

Mitch Meyerson says, “Are you, like many professionals, still not convinced of the power of LinkedIn? Here are some stats that might change your mind: LinkedIn is the number-one social network for driving traffic to corporate websites. LinkedIn members are 50 percent more likely to engage with a company they engage with on LinkedIn. LinkedIn... [Read more]

Seth Fiegerman says, “In its first quarter earnings call Wednesday, Facebook CEO and cofounder Mark Zuckerberg revealed that the social network now serves more than four billion video views a day, 75% of which come from mobile. One thing worth keeping in mind: Facebook defines a video “view” as watching only three seconds or more,... [Read more]

Courtney Eckerle says, “The marketers at fitness app RunKeeper needed to find a simpler process for utilizing the data they had available to properly segment RunKeeper’s 40 million global users. Learn how the team was able to improve deliverability and send content to the right people at the right time through a segmentation effort that doubled... [Read more]

Derek Thomas is a man who struggled with earning enough to live on from online marketing. He was an affiliate marketer but wasn’t doing well. Then he got interested in researching the keywords people were searching for. He applied the knowledge he gained to his business... [Read more]

Rachel Sprung says, “How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? How many to publish in a week? How to promote them? These are just some of the questions you might have when creating your blog strategy — and knowing a thing or two about... [Read more]

Baer says, “We all know it’s essential to create great (and ubiquitous) content. But the time pressures are real. Most of us—even if we have a team backing us—can’t spend dozens of hours each week writing blog posts, engaging in witty real-time banter on Twitter, sharing insightful articles on LinkedIn, and building robust online communities. As... [Read more]

Greg Sterling says, “Whether you call it Mobilegeddon, Mopocalypse or something else, Google’s mobile-friendly update arrives tomorrow. The update will be significant and potentially impact a large number of websites that aren’t mobile-friendly. Remarkably, some estimates suggest that as much as 40 percent of the top sites aren’t mobile... [Read more]

JP Mangalindan says, “Google is introducing a new algorithm that affects how mobile search results appear — a significant change that will take anywhere from several days to a week to roll out. Moving forward, when you do a Google search on mobile, search results will prioritize websites that the search engine deems “mobile-friendly”... [Read more]

Chow says, “Sure, it is certainly important to build up your social media following or your mailing list. You want to have your avid supporters, fans and online cheerleaders. At the same time, it is undeniable that one of the most important and one of the largest sources of traffic will always be search engines. Ranking for your target keywords in... [Read more]