IM NewsWatch, April 16, 2013 - Latest IM News including ‘Personalize Your Email Message for Better Results – MarketingSherpa’ and much more...

April 16th, 2013 at 4:00 am EDT

IM NewsWatch

Tuesday, April 16, 2013

‘It’s A Marathon, Not A Sprint: Making The Switch To Customer-Driven Marketing’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “It’s A Marathon, Not A Sprint: Making The Switch To Customer-Driven Marketing”. Corinne Munchbach says, “Today is just tax day to most of the US, but here in Boston, it’s much more likely to be referred to as marathon Monday. Indeed, thousands of runners and wheelchair... [Read more]

‘How to Breathe New Life Into Your Google Search Results With Rich Snippets’ – HubSpot

The latest article on HubSpot blog is titled ”How to Breathe New Life Into Your Google Search Results With Rich Snippets”. Diana Urban says, “Google rich snippets. What the heck are those? They’re these awesome things that can help youimprove your SEO, and generate more site traffic from the SERPs, and I’m going to tell... [Read more]

‘Six Reasons Your Website Will Fail’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Six Reasons Your Website Will Fail”. Ollie Bigler says, “Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. That wouldn’t be much of an issue if the Internet hadn’t long ago replaced... [Read more]

CB Acne Profits: Build your niche site with these aids #ad

Eleanor Ruse has just released her latest ClickBank affiliate package, making it easy for you to set up your site in the acne niche. Her CB Acne Profits has a rich set of sales aids to help you sell acne ClickBank products on your site. This is one in a long series of ClickBank niches, Ruse has developed marketing solutions for. In this one, she has... [Read more]

‘Study: Content Popularity Impacts User Behavior On Facebook, Twitter & Google+’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Study: Content Popularity Impacts User Behavior On Facebook, Twitter & Google+”. Amy Gesenhues says, “According to an online survey conducted by SurveyMonkey, the popularity of content on Facebook, Twitter and Google+ significantly impacts the likelihood it will... [Read more]

‘Rethinking Email Deliverability’ – ShoeMoney Blog

Jeremy Schoemaker’s latest blog post is titled “Rethinking Email Deliverability”. Schoemaker says, “Last thursday in Omaha Nebraska I spoke at the Intersect conference on Email Marketing and Conversion. There was a lot business owners in the audience that were doing some form of email marketing. Email marketing is great but what if all the... [Read more]

‘How To Select Pay-per-click Keywords’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “How To Select Pay-per-click Keywords”. Melissa Mackey says, “Keywords are the cornerstone of pay-per-click advertising. Success in PPC depends on choosing the right keywords that will trigger your ads. While many factors other than keyword selection impact PPC results, choosing the wrong... [Read more]

Fan Page Giveaway List Builder: your fan page can build your mailing list #ad

If you use it wisely, Facebook can build your mailing list for you. And, Facebook is easier to use that the traditional squeeze page approach. Plus it’s free. Fan Page Giveaway List Builder makes it easy to to give away a desirable product on Facebook, in return for the visitor’s contact information. It comes with four templates for a giveaway... [Read more]

‘Nine Critical Elements of a Confirmation Page’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Nine Critical Elements of a Confirmation Page”. Joe Schnaufer says, “We’ve all experienced it – after purchasing a product online we find ourselves unceremoniously dumped on a mostly empty page, perhaps with the sentence “Thank you for order.” Companies spend millions of dollars... [Read more]

‘AWS vs. VMware vs. OpenStack: And The Cloud Winner Is’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “AWS vs. VMware vs. OpenStack: And The Cloud Winner Is”. Matt Assay says, “As much as we don’t like markets being dominated by a single vendor, it’s almost as bad to try to choose between a chaotic mix of vendors. That’s the current state of the cloud market, and it’s... [Read more]

‘Eight tips for dealing with on-site SEO on huge websites’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Eight tips for dealing with on-site SEO on huge websites”. David Moth says, “Ecommerce currently makes up a whopping 43% of Argos’ business and is predicted to surpass 50% by 2015, so managing the company’s search strategy is an incredibly important job. At Brighton... [Read more]

Ultimate Swipe File: over 2000 sales page elements you can swipe anad use #ad

You have seen the professional sales pages, with their big, fancy fonts and striking colors. Now, Simon Hodgkinson has made it easy for you to use these same powerful graphics to promote your own offer. Using Hodgkinson’s Ultimate Swipe File: • You can make headlines that demand the reader’s attention. • You can make a bulleted... [Read more]

‘Why Is Mozilla Building a Mobile OS?’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Why Is Mozilla Building a Mobile OS?”. Lance Ulanoff says, “Mozilla’s resigning CEO Gary Kovacs may be stepping down, but he’s still passionate about transforming the mobile space and believes “the line between a browser, web page and an app should just go away.” Kovacs... [Read more]

‘Foolishly Viral: Lessons from a Million Pageview Day’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “Foolishly Viral: Lessons from a Million Pageview Day”. Jacob Klein says, “It started as a simple gag designed to target what I assumed (at the time) to be a very niche set of potential readers and influencers. I wasn’t expecting much more out of the prank beyond a few chuckles from those who were... [Read more]

‘Do Customers Actually Care about Your Company’s Values?’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Do Customers Actually Care about Your Company’s Values?”. Sonia Simone says, “There’s a lot of back and forth about the value of online “engagement” for businesses. Do customers want more engagement with the businesses they frequent? Do they care about it? Does the wordengagement actually... [Read more]

Instant Affiliate Network: sell the products of over 30,000 companies #ad

Over 30,000 Affiliate Merchants are available through your Instant Affiliate network. And you don’t have to worry about whether they will accept you; you get approved immediately. If you want to build a business on a strategy of affiliate sales, then you will want to cut as much red tape as possible, so you can start selling as soon as you find... [Read more]

‘Relationship Building: Lessons from Doug Champigny’ by Gail Trahd

Gail Trahd’s latest ‘PLR Health Wizard’ Blog post is titled “Relationship Building: Lessons from Doug Champigny”. Gail says, “Last week I had the distinct pleasure of interviewing Doug Champigny about affiliate marketing. This interview is one of the new benefits of being a member at PLR Health Wizard – interviews with experts in their... [Read more]

‘Online Marketing Face-Off: The Best Channels For Your Business’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Online Marketing Face-Off: The Best Channels For Your Business”. Rebekah Henson says, “In the spirit of March Madness, we pitted 8 online marketing channels against each other to find out which ones small business owners like best. Here’s how they voted, with our own expert analysis of the qualities... [Read more]

’5 Tactics to Personalize Your Email Message for Better Results’ – MarketingSherpa Webinar Replay

MarketingSherpa team has posted a video recording of the ’5 Tactics to Personalize Your Email Message for Better Results’ webinar. MarketingSherpa team says, “This MarketingSherpa(http://www.marketingsherpa.com ) Webinar is 30 minutes of personalization tactics and real-world success stories. You’ll learn: -Creative ways to... [Read more]

Kindle Day Job Killer: improve your marketing to sell more Kindle books #ad

The secret to success with Kindle is not about writing award-winning Kindle books (unless you’re lucky enough to write the next Harry Potter.) It’s about marketing. Martin Kerrigan has devised a breakthrough kindle traffic process that allows anyone to launch promote and sell their books using untapped traffic methods that most people will never... [Read more]

‘Web Usability: When should you avoid navigation?’ – ‘MarketingExperiments’ Video

The ‘MarketingExperiments’ team has posted a video on “Web Usability: When should you avoid navigation?”. John Tackett says, “Navigation is often considered a core element of website usability. If you routinely put navigation on every single page of your website, you will likely be shocked by one of our recent discoveries”. Web Usability:... [Read more]

Reminder- ‘Best Practices from the World’s Most Social Technology Companies‘ ‘Business 2 Community’ Webinar April 17

‘Business 2 Community’ is hosting a webinar on Wednesday, April 17 at 2.00 pm ET. The topic of the webinar is “Best Practices from the World’s Most Social Technology Companies”. The ‘Business 2 Community’ team says, “Join the leading enterprise social practitioners from Cisco, Dell, Samsung, and SAP in a frank conversation... [Read more]

Final Reminder- ‘Driving Web traffic and ad sales through strategic content development: A Case Study with The Weather Channel‘ Experian Webinar 2.00 pm EDT

Experian is hosting a webinar with on Tuesday, April 16 at 2.00 pm EDT. The topic of the webinar is “Driving Web traffic and ad sales through strategic content development: A Case Study with The Weather Channel”. Experian team says, “During this webinar Paul Hutton, Sr. Director of Digital Intelligence, The Weather Channel, and Ethan... [Read more]

The Lead Gen Course: every business needs leads; you can sell leads #ad

There are a lot of “tough sells” in the offline marketplace. Business owners may not understand SEO, Facebook, or other online tools, but they sure understand leads. They have always needed them, and they always will. You can set up a site to collect leads and sell these leads to an offline business. Dave Zegers swhows you how to build... [Read more]

Reminder- ‘The Evolution of SEO Managers into Online Marketers‘ – Third Door Media Webinar April 25

Third Door Media is hosting a webinar on Thursday, April 25 at 1.00 pm EDT. The topic of the webinar is “The Evolution of SEO Managers into Online Marketers”. The TDM team says, “Search Engine Optimization (SEO) used to be a very technical role focused primarily around building links, viewing source code and monitoring search engine... [Read more]

‘How to Make a Big Impact on a Small Budget at Affiliate Summit’ by Shawn Collins

Shawn Collins’ latest blog post is titled “How to Make a Big Impact on a Small Budget at Affiliate Summit”. Collins Says, “If you’d like to establish a bigger presence at Affiliate Summit, but don’t have the funds for a booth, you should consider a Meet Market table. The Meet Market is a 6 hour networking frenzy on the first day of Affiliate... [Read more]

‘How to Optimize Your Social Content for the Facebook Mobile App’ – HubSpot

The latest article on HubSpot blog is titled ”How to Optimize Your Social Content for the Facebook Mobile App”. Amanda Sibley says, “More and more people each day are using their smart phones as a source of news and entertainment. In fact, over 600 million people use the Facebook mobile app while on the go, according to Facebook’s latest... [Read more]

WPMark builds Social Bookmark site or Article Directory Site easily #ad

Handoko Tantra has created a new WordPress theme, the WPMark WordPress Theme, that is specially designed for two types of marketing sites, article directories and social bookmark directories. The good thing about both of these types of sites is that the content is largely generated by the visitors so you don’t have a lot of work to do, once your... [Read more]

‘Google Glass Ready to Ship for Some Explorers’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Google Glass Ready to Ship for Some Explorers”. Emily Price says, “Google Glass is about to ship — to developers and early adopters, that is. Google contacted Glass Explorers Monday afternoon to let them know both hardware and software for Google Glass are now ready. The first few devices... [Read more]

#8217;61% of marketers rate their email campaigns as poor or average: infographic’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “61% of marketers rate their email campaigns as poor or average: infographic”. David Moth says, “Almost two-thirds (61%) of marketers rate their email campaign performance as ‘poor’ or ‘average’, while just 4% would rate themselves as ‘excellent’. The findings come... [Read more]

‘Social Media Becomes Less Important to Teens’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than Online”. Vahe Habeshian says, “Today’s teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing... [Read more]

60 Second Sales Pages: WordPress Plugin builds sales pages presto #ad

Frank Haywood, British marketer and WordPress product developer has created a plugin (for use with any theme) that make is easy for even beginner marketers to create powerful sales pages using WordPress. 60 Second Sales Pages uses point and click technology to get your sales page built with almost no technical skill. If you can use a mouse to point... [Read more]

‘AdSense Changes How It Calculates And Reports YouTube Earnings’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “AdSense Changes How It Calculates And Reports YouTube Earnings”. Ginny Marvin says, “Google AdSense announced that they have started calculating and reporting on earnings from YouTube slightly differently. Starting April 1, 2013, AdSense will no longer calculate and... [Read more]

‘Mozilla’s New TowTruck Collaboration Service in Focus’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Mozilla’s New TowTruck Collaboration Service in Focus”. Pete Prestipino says, “Mozilla Labs has just announced a noteworthy new project called TowTruckwhich will add a real-time collaboration service (or functionality) to any website. TowTruck is open-source and implmented in Javascript... [Read more]

‘Why Google – Not Facebook – Will Build The Database Of Affinity’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Why Google – Not Facebook – Will Build The Database Of Affinity”. Nate Elliott says, “Recently we described an idea called the database of affinity: A catalogue of people’s tastes and preferences collected by observing their social behaviors on sites like Facebook and... [Read more]

IntelliTheme: One of the most flexible WP themes for marketers ever #ad

Mark Thompson hs partnered with Justin Cooke and Joe Magnotti to announce IntelliTheme, a new WordPress theme ideally suited to niche marketing. Cooke and Magnotti built the first version of this theme 3 years ago. In the last three years, they have built over 3000 successful websites using this theme. At the same time, they have observed the success... [Read more]

‘Microsoft Is Developing a Smart Watch, Report Says’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Microsoft Is Developing a Smart Watch, Report Says”. Anita Li says, “Microsoft is reportedly joining Apple, Samsung and LG in the race to develop a smart watch. The software giant is working on designs for a touchscreen watch device, according to theWall Street Journal, which cited... [Read more]

‘3 Elements of Every Successful Business Plan’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “3 Elements of Every Successful Business Plan”. Lauren Hockenson says, “So you have a great product, platform or business that you’re stoked to start up. It can be an exciting and thrilling opportunity to get your own company up and running, but it’s also filled with stress and anxiety... [Read more]

‘App marketing: competitor and target audience analysis’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “App marketing: competitor and target audience analysis”. Clair O’Neill says, “With so much competition across the app stores, it’s essential for businesses to consider their marketing strategy long before the planning and build of their app, not just as an afterthought.... [Read more]

Speed Draw Hitman: An easier way to find offline clients #ad

>Bill Holton and Chase Winslow have been selling offline clients on their need for online marketing. They realized that cold calling wouldn’t get them the sales they were looking for. Besides, it wasted a lot of their time and was filled with rejection. So they sought a different way to open doors. The result is Speed Draw Hitman. It’s a... [Read more]

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