IM NewsWatch, April 15, 2013 - Latest IM News including ‘Biggest Mistake Marketers Make – HubSpot’ and much more...

April 15th, 2013 at 4:01 am EDT

IM NewsWatch

Monday, April 15, 2013

MarketingExperiments’ ‘The Usability Myth: 4 surprising discoveries we learned after testing the most common usability principles’ Webinar on Replay

MarketingExperiments’ ‘The Usability Myth: 4 surprising discoveries we learned after testing the most common usability principles’ webinar is on replay. The MarketingExperiments team says, “Often, the rules regarding usability differ from source to source, and the answers provided by the usability experts can be misleading.... [Read more]

‘Up To 800 Leads! Brand New Facebook Software We Love‘ Mario Brown’s Webinar 2.00 pm EDT

Mario Brown is hosting a webinar on Monday, April 15 at 2.00 pm EDT. The topic of the webinar is “Up To 800 Leads! Brand New Facebook Software We Love”. Webinar Details Organizer: Mario Brown Topic: Up To 800 Leads! Brand New Facebook Software We Love Day/Date: Monday, April 15 Time: 2.00 pm EDT – Time Zone Converter Register for... [Read more]

‘How to Use Facebook to Reach Your Exact Target Audience [Video]' – ‘The Future of Ink’ Blog

The latest article on ‘The Future of Ink’ blog is titled “How to Use Facebook to Reach Your Exact Target Audience [Video]?. Marnie Pehrson says, “When you’re ready to publish your next digital product, you will have greater success if you announce it to the specific individuals who are interested in the subject matter. Yet, most people... [Read more]

IntelliTheme: One of the most flexible WP themes for marketers ever #ad

Mark Thompson hs partnered with Justin Cooke and Joe Magnotti to announce IntelliTheme, a new WordPress theme ideally suited to niche marketing. Cooke and Magnotti built the first version of this theme 3 years ago. In the last three years, they have built over 3000 successful websites using this theme. At the same time, they have observed the success... [Read more]

‘4 Image Optimization Tips’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “4 Image Optimization Tips”. Drew Coffin says, “Images are a core element of most websites. But many sites fail to optimize their images. Not only can image optimization increase load times, but it can also improve search engine visibility. Here are four tips for optimizing images to improve... [Read more]

‘Forrester In Your News: BYOD, Tablets, Microsoft, Death Of The PC (Not), Amazon, Customers’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Forrester In Your News: BYOD, Tablets, Microsoft, Death Of The PC (Not), Amazon, Customers”. Doug Washburn says, “Do you remember your “Current Events” class? It was the one where there was always a pop quiz on what’s happening in the news. Think if you were in that class today... [Read more]

‘Facebook Home Opens Up Mobile Ad Targeting Opportunities’ – HubSpot

The latest article on HubSpot blog is titled ”Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week”. Desmond Wong says, “Mobile advertising has been a hot topic lately. In fact, we’ve seen a number of online platforms invest heavily in mobile as a way to monetize their businesses... [Read more]

Speed Draw Hitman: An easier way to find offline clients #ad

Bill Holton and Chase Winslow have been selling offline clients on their need for online marketing. They realized that cold calling wouldn’t get them the sales they were looking for. Besides, it wasted a lot of their time and was filled with rejection. So they sought a different way to open doors. The result is Speed Draw Hitman. It’s a... [Read more]

‘3 Internet Marketing Strategies for People on a Tight Budget’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “3 Internet Marketing Strategies for People on a Tight Budget”. Warren Wooden says, “If you are on a tight budget, yet want to get somewhere with internet marketing then I have the strategies for you. Where most people fail in internet marketing is they don’t do the necessary... [Read more]

‘Tax Time Tip: 3 Ways The IRS Is Tracking You Online’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Tax Time Tip: 3 Ways The IRS Is Tracking You Online”. John Paul Titlow says, “If you haven’t filed your taxes yet, you might want to triple-check your math before you do. That’s because the IRS employs a more watchful eye than ever, thanks to Big Data analysis and digital information-gathering... [Read more]

‘Q&A: Matthew Wood on affiliate marketing challenges & opportunities’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Q&A: Matthew Wood on affiliate marketing challenges & opportunities”. David Moth says, “In May of 2013 Affiliate Management Days is coming to Europe. The inaugural conference in London is going to be opened by the already-legendary Matthew Wood. By way of preview,... [Read more]

60 Second Sales Pages: WordPress Plugin builds sales pages presto #ad

Frank Haywood, British marketer and WordPress product developer has created a plugin (for use with any theme) that make is easy for even beginner marketers to create powerful sales pages using WordPress. 60 Second Sales Pages uses point and click technology to get your sales page built with almost no technical skill. If you can use a mouse to point... [Read more]

‘10 Tips for Overnight Web Video Superstardom’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “10 Tips for Overnight Web Video Superstardom”. Allison Howen says, “If you want to spice up your Web presence, it may be time to consider implementing a video strategy. If you aren’t convinced, consider this: A recent comScore study reveals that Americans watched 33 billion online... [Read more]

‘Just Who Uses Social Media? A Demographic Breakdown’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Just Who Uses Social Media? A Demographic Breakdown”. Adam Popescu says, “You think you know social? How about who uses it? Well, you might not know it as well as you would have guessed.A new study from the Pew Research Center and Docstoc shed some light on just who uses social and on what... [Read more]

‘SEO Ask the Pros at Affiliate Summit East 2011’ by Shawn Collins

Shawn Collins’ latest blog post is titled “SEO Ask the Pros at Affiliate Summit East 2011”. Collins Says, “This was a conference session titled SEO – Ask the Pros from Affiliate Summit East 2011, which took place August 21-23, 2011 in New York City. Session speakers: Bruce Clay, President, Bruce Clay, Inc. (Moderator) Rhea Drysdale, Co-Founder,... [Read more]

Kindle Day Job Killer: improve your marketing to sell more Kindle books #ad

The secret to success with Kindle is not about writing award-winning Kindle books (unless you’re lucky enough to write the next Harry Potter.) It’s about marketing. Martin Kerrigan has devised a breakthrough kindle traffic process that allows anyone to launch promote and sell their books using untapped traffic methods that most people will never... [Read more]

‘How Social Media and Smartphones Breed a Petri Dish of Negativity' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How Social Media and Smartphones Breed a Petri Dish of Negativity?. Baer says, “It’s time to recalibrate your expectations about customer complaints. 57% of Americans will have a smartphone this year, meaning that the majority of your customers (and in some industries, the... [Read more]

‘Remove Unnecessary Steps & Win More Links, Shares, and Conversions – Whiteboard Friday’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “Remove Unnecessary Steps & Win More Links, Shares, and Conversions – Whiteboard Friday”. Rand Fishkin says, “The more you simplify your user experience, the more likely users are to accomplish the goals you’ve set for the product, website, or communication at hand. In this week’s... [Read more]

‘Here’s How Pam Slim Writes’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Here’s How Pam Slim Writes”. Kelton Reid says, “Online publishing and content creation is a full contact sport, complete with black eyes, shattered hopes, and dislocated egos. Pam Slim is a fearless writer, speaker, and martial artist, who dropped by The Writer Filesto share her experiences... [Read more]

The Lead Gen Course: every business needs leads; how to sell them #ad

There are a lot of “tough sells” in the offline marketplace. Business owners may not understand SEO, Facebook, or other online tools, but they sure understand leads. They have always needed them, and they always will. You can set up a site to collect leads and sell these leads to an offline business. Dave Zegers swhows you how to build... [Read more]

‘What Gaming Sites Can Teach You About Monetizing Your Traffic’ by John Chow

John Chow’s latest blog post is titled “What Gaming Sites Can Teach You About Monetizing Your Traffic”. Chow says, “If you’ve ever wanted to monetize the traffic on your web site or blog, I’m sure you’ve had quite a few questions. Depending on the niche you are in it can be quite the task. Here are some quick questions you can ask yourself... [Read more]

‘A Marketer’s Guide to Understanding Statistical Significance’ – HubSpot

The latest article on HubSpot blog is titled ”A Marketer’s Guide to Understanding Statistical Significance”. Juliette Kopecky says, “Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant?” If you were feeling snarky, you might have responded “Well, the... [Read more]

‘Landing Page Optimization: Tips when making a radical redesign decision’ – ‘MarketingExperiments’ Video

The ‘MarketingExperiments’ team has posted a video on “Landing Page Optimization: Tips when making a radical redesign decision”. David Kirkpatrick says, “Ramping up for the fast approaching MarketingSherpa and MarketingExperiments Optimization Summit 2013, this blog post features a video excerpt from one of last year’s presentations. Watch... [Read more]

WP Notify Wizard 2.0: More clicks and opt-ins from the same traffic #ad

Traffic is sometimes awfully inefficient. Most of the people who come to your site don’t take the desired action when they arrive. They don’t opt in, buy, or take any action that would eventually lead to income for you. Only a few move forward in the way you hope. You work hard to get that traffic, and perhaps even pay per click for it.... [Read more]

Reminder- ‘Driving Web traffic and ad sales through strategic content development: A Case Study with The Weather Channel‘ Experian Webinar April 16

Experian is hosting a webinar with on Tuesday, April 16 at 2.00 pm EDT. The topic of the webinar is “Driving Web traffic and ad sales through strategic content development: A Case Study with The Weather Channel”. Experian team says, “During this webinar Paul Hutton, Sr. Director of Digital Intelligence, The Weather Channel, and Ethan... [Read more]

’10 interesting digital marketing stats we’ve seen this week’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “10 interesting digital marketing stats we’ve seen this week”. Geno Prussakov says, “Here are some of the most interesting digital marketing stats we’ve seen this week. Stats include mobile email, Aussies’ shopping online, eBay search data, email segmentation,... [Read more]

‘5 Cool Content Curation Tools for Social Marketers’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “5 Cool Content Curation Tools for Social Marketers”. Aidan Hijleh says, “In the Age of Information, the ability to “curate”, or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see.... [Read more]

WPMark builds Social Bookmark site or Article Directory Site easily #ad

Handoko Tantra has created a new WordPress theme, the WPMark WordPress Theme, that is specially designed for two types of marketing sites, article directories and social bookmark directories. The good thing about both of these types of sites is that the content is largely generated by the visitors so you don’t have a lot of work to do, once your... [Read more]

‘Getting Started With Facebook Home’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Getting Started With Facebook Home”. Emily Price says, “Have you been itching to give Facebook Home a try? Now you can, as long as you currently have one of the supported HTC or Samsung handsets, or are willing to shell out $99 for the HTC First, which you can buy from AT&T as of Friday.For HTC... [Read more]

’37% of consumers think that most mobile sites are difficult to navigate’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “37% of consumers think that most mobile sites are difficult to navigate”. Chris Gorell Barnes says, “A new report investigating consumer opinions of mobile commerce has found that there is still a perception that the mobile web offers a poor user experience. More than a third... [Read more]

‘Is editorial the new e in ecommerce?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Is editorial the new e in ecommerce?”. David Moth says, “Since the very first emergence of an add-to-basket logo, brands and publishers have been evolving their product content to create a more inspirational offering, one that can lead smoothly to a transaction. However, the... [Read more]

“Instant Buyer Traffic Formula” for traffic that leads to success #ad

Dylan Just gets profitable traffic from Adwords, has been doing it for over 3 years, and does it in only 5 hours a week. Now, he shares his successful method in Instant Buyer Traffic Formula. You may have tried Adwords and may have gotten some traffic from it. But it’s not enough to get traffic. It must be “buyer traffic.” Unless... [Read more]

‘6 Ways to Spring Clean Your LinkedIn Profile’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “6 Ways to Spring Clean Your LinkedIn Profile”. Jennifer Parris says, “Sure, it may not feel like it just yet, but spring is here. As you tackle spring cleaning in your home, take a closer look at your LinkedIn profile as well.“LinkedIn is highly ranked within search engines and trusted by... [Read more]

‘Experience Design Will Rule In The Post-PC Era’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Experience Design Will Rule In The Post-PC Era”. Tony Costa says, “The last few days have been quite rough on PC-era titans Microsoft and HP. While my colleague Ted Schadler is correct in saying we’re in a multi-device, “right tool for the job” era, the unfortunate... [Read more]

‘The Biggest Mistake Marketers Make’ – HubSpot

The latest article on HubSpot blog is titled ”The Biggest Mistake Marketers Make”. Mike Volpe says, “… is to assume people know something about them. Don’t assume people know what your company does when they’re watching a video on a deep page on your website. Don’t assume they saw your last product press... [Read more]

Marlon Sanders’s WP Leads and Sales Dashboard: Point and click blog building #ad

Marlon Sanders is committed to making it easy to build your marketing blog, making it secure, and making it an effective sales platform through the use of plugins and design techniques. WP Leads and Sales Dashboard is another of the easy-to-use dashboards Sanders is famous for. It is laid out as a step-by-step system, with an icon for each step of... [Read more]

‘Making Affiliate Marketing a Career at Affiliate Summit East 2011’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Making Affiliate Marketing a Career at Affiliate Summit East 2011”. Collins Says, “This was a conference session titled Making Affiliate Marketing a Career from Affiliate Summit East 2011, which took place August 21-23, 2011 in New York City. Session speaker: Erin Cigich, President & Managing... [Read more]

‘SEO: A Reality Check for Your Business’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “SEO: A Reality Check for Your Business”. J.C. Kendall says, “We seem to have reached a point of frustration and in a few cases near-panic with respect to SEO, with an increasingly fanatical focus on SERP (Search Engine Results Pages) rankings. New terms like Authorship, Quality... [Read more]

‘3 Social Media Tax Resources for Last-Minute Filers’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “3 Social Media Tax Resources for Last-Minute Filers”. Tom Parker says, “When tax season rolls around, small businesses have to work by different standards and timeframes than most individual taxpayers. This typically means that droves of information and resources start flooding the airwaves... [Read more]

80% Click-Through Amazon System: More click-throughs mean more sales #ad

Paul Nagel finds that he can get 80% of visitors to his Amazon affiliate site to click on his ads and go to Amazon. In Azon Autopilot Profits, Nagel also shows you how he gets clicks for just pennies per click, using the Bing and Yahoo search engines to build a long term stable, no hassle income. In this comprehensive (and detailed) training, you get... [Read more]

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