IM NewsWatch, April 1, 2014 - ‘How to ensure your content is ready for responsive design – Econsultancy' and much more...

April 1st, 2014 at 7:53 am EDT

IM NewsWatch

Tuesday, April 1, 2014

‘Amazon is the NEW Google: Brad Callen’s Webinar April 2

Brad Callen is hosting a webinar with Dori Friend on Wednesday, April 2 at 8.00 pm ET. The topic of the webinar is “Amazon is the NEW Google: The Downfall of the Giant and How literally 1000′s of people have silently become millionaires, while switching to Amazon.com”. Callen says, “You’ll learn how people with literally... [Read more]

‘All roads lead to social’ – ‘Experian Marketing Forward’ Blog

The latest post on ‘Experian Marketing Forward’ Blog is titled “All roads lead to social”. John Fetto says, “According to Experian Marketing Services’ 2014 Digital Marketer: Benchmark and Trend Report, social media Websites are playing an increasingly important role in driving traffic to other Websites, including retail sites and even... [Read more]

’13 Useful Tips for Integrating Email Marketing and Social Media’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “13 Useful Tips for Integrating Email Marketing and Social Media”. Genia Stevens says, “Besides the obvious stuff, like adding social media icons in the header and footer of your email template, testing subject lines and tracking your success, there’s a lot more that digital... [Read more]

Landing pages that convert #ad

Well-designed pages are essential for your optins, your click-throughs and your sales. Many factors need to be done right to assure your page will be attractive to the target audience. Stefan King created Exact Landing Page Recipe to show you how to create top landing pages. King draws upon his long experience as a sought-after copywriter to give you... [Read more]

‘Report: Google+ Brand Posts Get Twice the Engagement of Tweets’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Report: Google+ Brand Posts Get Twice the Engagement of Tweets”. Todd Wasserman says, “We’ve all heard the claims that Google+ is a ghost town and that the network’s population is artificially inflated, but a Forrester Research analyst says marketers are crazy to ignore it. The... [Read more]

‘Five ways to ensure your marketing strategy grows with your business’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Five ways to ensure your marketing strategy grows with your business”. Shafqat Islam says, “One of the most daunting tasks for any new business is developing a marketing analytics model that can scale and grow with the company. With a fast-growing startup, the value of every... [Read more]

‘What’s New With Google, March 2014’ – VerticalResponse Blog

The latest VerticalResponse blog post is titled “What’s New With Google, March 2014″. Chipper Nicodemus says, “We just returned from SMX West, a search conference in San Jose, CA and came back with some breaking news from Google. The biggest news came from Matt Cutts of Google, who stated that there is a new generation Panda algorithm update... [Read more]

Good backlinks=success; bad backlinks=failure #ad

Google is picky about what backlinks it favors. Get too many of the wrong kind, and your site drops in the search results and may never be seen again. What’s the wrong kind? Things like: • Buying links or Link Exchanging • Using Automated Programs or Services to create links directly to your site • Text advertisements that pass Page Rank •... [Read more]

‘How to Gauge Email Responses’ – VerticalResponse Blog

The latest VerticalResponse blog post is titled “How to Gauge Email Responses”. The VR team says, “Emails are a powerful marketing tool, but how do you know which response rates are good? What kind of open rates should you have? Is an unsubscribe rate of 2 percent bad? These are all valid questions. Plenty of people just like you wonder... [Read more]

‘The Ultimate Cheat Sheet for Mastering LinkedIn’ – HubSpot

The latest article on HubSpot blog is titled ”The Ultimate Cheat Sheet for Mastering LinkedIn”. Pamela Vaughan says, “With more than 259 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While new social networks... [Read more]

‘High Quality Scores Mean Lower Pay-per-click Costs’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “High Quality Scores Mean Lower Pay-per-click Costs”. Melih Oztalay says, “The Google AdWords quality score is a weighted average from 0 to 10 based on how relevant your ads, keywords, and landing pages are to a person searching and engaging with your ads. A high quality score, which is... [Read more]

Fitness Money: Build a thriving niche marketing business in health #ad

There’s lots of money being spent on personal fitness, over $20 Billion in the US alone; worldwide, it’s a lot more. And this niche is growing daily. HP Jeschke has partnered with Naidy Phoon to create Fitness Money to show you how to make a steady income from fitness niche sites. In this new training, they show you how to become a profitable... [Read more]

‘The Non-Evolution of Email Best Practices’ – Return Path

The latest article on Return Path blog is titled ”The Non-Evolution of Email Best Practices”. Clea Moore says, “To talk about the evolution of email best practices is to talk about their non-evolution in many ways. Why is that? Well, they haven’t changed much over the last decade. What has changed is the importance of adhering to... [Read more]

‘3 Real-World Tips for E-Commerce Bloggers’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “3 Real-World Tips for E-Commerce Bloggers”. Allison Howen says, “Blogging is a top marketing strategy for retailers on the Web. Not only can a blog with quality content increase brand awareness, but it can also be instrumental in driving traffic to a retailer’s product pages. In fact,... [Read more]

‘Now Google+ Shows Your How Many Times Your Profile, Content Has Been Viewed’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Now Google+ Shows Your How Many Times Your Profile, Content Has Been Viewed”. Martin Beck says, “For those of you following at home, the social media metrics scorecard has another entry. Google Plus has added the number of views you or your page have generated on the... [Read more]

Email Ninja Academy: Current techniques for effective emails #ad

Email Ninja Plus is the newest module of Email Ninja series. It has been added to the prior Email Ninja 1 and Email Ninja 2 to form the Email Ninja Academy. As people’s response to email evolves ovr time, we always need to stay up to date, The Email Ninja Academy has been regularly updated to satisfy thousands of its customers. It has less than... [Read more]

‘So You Have a Mobile-Friendly Website. What Now?’ – MOZ Blog

The latest MOZ blog post is titled “So You Have a Mobile-Friendly Website. What Now?”. Bridget Randolph says, “This post covers what to do once you’ve got a mobile-friendly website up and running: whether you need an app, why mobile is important for social and email, technical tips for improving your mobile presence, examples and case studies... [Read more]

‘Announcing: A Breakthrough Resource for Your Content Creation’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Announcing: A Breakthrough Resource for Your Content Creation”. Sonia Simone says, “?Finally, after years of clumsy, clunky automated tools for “spinning,” scraping, regurgitating, and extruding low-quality content, we’ve found a solution. This resource produces sharp, smart, audience-engaging... [Read more]

‘Call-to-Action Button Copy: How to reduce clickthrough rate by 26%’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Call-to-Action Button Copy: How to reduce clickthrough rate by 26%”. Daniel Burstein says, ““Start Free Trial” | “Get Started Now” | “Try Now” One of the above phrases reduced clickthrough rate by 26%. DON’T SCROLL DOWN JUST YET Take a look at those three phrases. Try to... [Read more]

‘How to ensure your content is ready for responsive design’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How to ensure your content is ready for responsive design”. Danny chadburn says, “There’s a lot you can control about how people see, perceive and experience your online brand messages. But one thing you have very little influence over is where they’ll be when they do... [Read more]

‘Are Your Content Channels Working Together? 8 Steps To Find Out’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Are Your Content Channels Working Together? 8 Steps To Find Out”. Andy Lombard says, “Look at any brand today and you’ll probably see a steady output of digital content, from videos to websites to microsites to social media campaigns. At this point in the digital age,... [Read more]

‘Content Curation Tools: The Ultimate List’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Content Curation Tools: The Ultimate List”. Meg Sutton says, “The Ultimate List of Content Curation Tools, and accompanying map, is comprised of both business grade tools that can support organizations’ content marketing strategies, as well as personal curation tools that... [Read more]

‘Advertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Percent YoY’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Advertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Percent YoY”. Ginny Marvin says, “Paid search in the U.S. saw another quarter of positive growth in Q1, rising 8 percent year-over-year according to IgnitionOne’s latest quarterly report, which looks... [Read more]

‘Search & Social for Online Publishers’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Search & Social for Online Publishers”. Pete Prestipino says, “Twice as many publishers are satisfied with their Facebook traffic as compared to Twitter, Instagram and Reddit traffic according to VigLink and Netpop’s recently released Publisher Roundtable report. The study... [Read more]

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