How to Measure SEO Effectiveness - IM NewsWatch, December 21, 2022

December 21st, 2022 at 5:50 am EDT


 

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SEJ Lists 10 Biggest & Best PPC Features of The Year

Search Engine Journal contributor Brooke Osmundson has published an article featuring 10 biggest & best PPC features of the year. She says, “I’ve broken down my picks of the top 10 new PPC features and developments of 2022, encompassing as many PPC platforms and campaign types as possible. 1. Google Ads: No More Expanded Text Ads While... [Read more]

The 2023 outlook for digital marketing agencies [E-book]

CallRail has published a new e-book ‘The 2023 outlook for digital marketing agencies’ featuring the latest survey results from over 600 agency marketers on how they’ve adapted to recent changes within the digital landscape, as well as what’s to come next year. The CallRail team says, “Despite the current economic uncertainty,... [Read more]

The Road to Relevance, January 11 [Webinar]

You need a clear strategy to achieve content marketing success. With the right ideas and creative content production, you can come out with content that generates sales. Content Marketing Institute is hosting a webinar ‘The Road to Relevance’ on Wednesday, January 11, 2022, at 2.00 pm EST. The CMI team says, “In this session, Shelly... [Read more]

MarketingBlocks, your all-in-one marketing creative tool #ad

Let MarketingBlocks 2.0 provide the creativity for your online business. Is it up to the task? Consider this: To successfully run an online business, you need certain marketing tools to succeed. Things like landing pages, marketing graphics, high-converting ad copy, email swipes, and promo videos, to mention a few. MarketingBlocks 2.0 can create all... [Read more]

How often should you publish content? [Answered]

It is important to identify the kind of content and the right time to publish on social media to achieve the best results. HubSpot contributor Erica Santiago has published an article featuring useful tips on how often you should publish blog, video, and social media content. She says, “To find out how often you should post content, conduct audits... [Read more]

Your Guide to Launch & Optimize YouTube Video Ad Campaigns

YouTube advertising is a proven way to increase your leads and get more sales done. Appealing ads can help you give a boost to your business. HubSpot contributor Jami Oetting has published an in-depth article on launching & optimizing YouTube video advertising campaigns. Oetting says, “In this post, we’ll guide you through YouTube... [Read more]

2023 Content Marketing Predictions | Operations, Teams & Resources [Video]

Watch Content Marketing Institute’s second video on ‘Operations, Teams & Resources’ in the ‘2023 Content Marketing Predictions’ series. The CMI team says, “How confident do you feel about your plans for 2023? We’ve asked industry thought leaders (including Content Marketing World speakers and Content Marketing... [Read more]

MarketingBlocks: All-In-One AI Marketing Assistant #ad

MarketingBlocks 2.0 may be a real money saver in addition to being your go-to tool for creating any marketing content you may need. It is so versatile that you may almost never need to hire a marketing assistant or outsourced worker. That’s where the money-saving comes in. This app can automate many marketing tasks at a fraction of the cost (and... [Read more]

How to Measure SEO Effectiveness [Video]

To continue improving your SEO performance, it is important to evaluate the effectiveness of your existing campaigns. Watch Neil Patel’s latest video ‘How to Measure SEO Effectiveness’ to measure your SEO performance. He says, “How to measure SEO effectiveness. Do you think Google rankings are the end-all be-all for measuring... [Read more]

Journalism to PR to Marketing to Sports – A Journey [Podcast]

Search Engine Journal has published a new episode of the Search Engine Show podcast ‘Journalism to PR to Marketing to Sports – A Journey’ featuring Karina Barriga Albring. Loren Baker says, “In a world where PR and content marketing is essential to SEO, the sports industry can bring about some learnings for anyone in the digital... [Read more]

Marketplace SEO: A Guide To Optimize Listings [Guide]

Marketplace SEO involves optimizing product listings on ecommerce marketplaces such as Amazon and Etsy to increase visibility and increase conversions. Search Engine Journal has published ‘Marketplace SEO: A Guide To Optimize Listings’. Alex Macura says, “Here’s how to optimize your marketplace website to rank well on Google, Bing,... [Read more]

VidTsunami AI Software generates free visitors from YouTube #ad

This new software builds videos for any text you feed to it and prepares them for loading onto YouTube, where they can bring free traffic to your websites.... [Read more]

2023 Trends in Digital Marketing [Podcast]

Digital Marketing Institute has published a new podcast episode ‘2023 Trends in Digital Marketing’ covering digital marketing trends in the coming year. Will Francis says, “It’s here! Our roundup of 11 experts across digital marketing with their insights on what to look out for in 2023. Here’s just some of the things they... [Read more]

Your Guide to Choosing an Enterprise SEO Tool

Enterprise SEO tools are made to meet the needs of larger and more complex companies. They typically need to support more users and have controls and permissions for what different user groups can access. Ahrefs contributor Patrick Stox has published an in-depth article on choosing an Enterprise SEO tool. He says, “The process for onboarding a... [Read more]

The Future of AI in Content Marketing [Report]

Aira has published a new report ‘The Future of AI in Content Marketing’ in collaboration with Verblio. Matthey Kay says, “We wanted to find out what the industry thought about the rise of AI content tools, which is why we’ve launched the Future of AI in Content Marketing Report, in partnership with the on-demand content creation... [Read more]

LeadsGorilla: A.I. Toolkit for consultants & digital agencies #ad

This new tool uses industry-leading A.I. technology at every step of the client-acquisition journey.... [Read more]

Five Google Analytics Alternatives

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Wide Angle Analytics has published an article featuring the five best Google Analytics alternatives in the year 2023. The WAA team says, “Since GDPR blew the lid from the privacy... [Read more]

Four Ways to Rank in Search Results

To achieve online marketing success, you need to achieve a higher ranking in Google Search. It helps you gain desired exposure and grow your business. Social Media Examiner founder Michael Stelzner has shared four ways to help you rank higher in Google. He says, “The SEO strategy we’re going to use is called the 180 Playbook, inspired by the... [Read more]

Everything You Should Know about Rank Tracking

Rank tracking is the practice of tracking where URLs rank on the search engine results pages for select keywords. Search Engine Journal contributor Winston Burton has shared some useful tips on doing rank tracking successfully. He says, “Here is how to do it the right way based on my experience and some tips on how to track rankings effectively. How... [Read more]

VacayMatic builds 100% automated flight deal sites #ad

Right now is a perfect time to operate a site like this because people are eager to get out of their pandemic stay-at-home rut and start flying. But since the pandemic also reduced wages, they are trying to save on travel, and they spend extra time looking for deals, especially on air travel.... [Read more]

SEJ Shares Nine Examples of Highly Shareable Content

The success of your content marketing campaigns depends on how your audience likes and promotes it. Search Engine Journal contributor Brian Frederick has shared nine examples of highly shareable content. He says, “Let’s dive into different types of content you can use to generate shares. Types Of Sharable Content 1. Infographics 32.5% of marketers... [Read more]

Analyze Social Media and Consumer Behavior for the Greater Good, January 18 [Webinar]

When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever. Now more than ever, staying on your toes with actionable consumer intelligence from continuous social listening is a must. Digital Marketing Depot is hosting a webinar ‘Analyze Social Media and Consumer Behavior for... [Read more]

Relationship Marketing [E-book]

Digital Marketing Depot and Cheetah Digital have published a new e-book on ‘Relationship Marketing’. The DMD team says, “In this ebook, we’ll introduce you to Relationship Marketing, the concept that will transform not only your strategy, but how your brand interacts with customers and consumers at a foundational level. You’ll... [Read more]

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