How to Improve Your Pinterest Performance - IM NewsWatch Newsletter, February 23, 2020

February 23rd, 2021 at 5:53 am EDT


 

IM NewsWatch

Tuesday, February 23, 2021

Instagram Reels Strategy: What Marketers Need to Know [Podcast]

Social Media Examiner has published a new podcast episode ‘Instagram Reels Strategy: What Marketers Need to Know’. Michael Stelzner says, “Want to do more with Instagram Reels? Wondering how to enhance your Reels content? You’ll discover a strategy to promote your products and services using Instagram Reels. The last few years have... [Read more]

Pinterest Analytics: How to Improve Your Pinterest Performance [Video]

Social Media Examiner has published a new video ‘Pinterest Analytics: How to Improve Your Pinterest Performance’ featuring Jennifer Priest. The SME team says, “Want better results from your Pinterest content? Wondering how to analyze your pins? Pinterest expert Jennifer Priest explains how to use Pinterest Analytics to analyze your... [Read more]

Merkle’s Six Tips to Optimize Promotional Strategy in 2021

Merkle’s Jason Kim has shared six tips to optimize promotional strategy in 2021. He says, “To offset the volatility of the disruptive months we experienced last year (and are still experiencing), marketers must create compelling promotional strategies to maximize sales. Here are six suggestions that can effectively help marketers optimize... [Read more]

Marketing and Affiliate Training for beginners and intermediates #ad

Building a reliable income online isn’t actually difficult, it’s simply a process with logical steps that need to be followed. If you are looking for reliable guidance about building a business online, onn that is not a flash in the pan, check out Marketing and Affiliate Training 1. In it, long-time online marketer Matt Garrett is sharing... [Read more]

Top 7 WordPress Web Hosts for 2021

Quick Sprout has listed the top 7 best WordPress web hosts for the year 2021. Lars Lofgren says, “We’ve gone through all the hosts and ranked the best options available for WordPress—including providers WordPress itself recommends. (If you need it, there’s more on how WordPress hosting works later in this post.) The Top 7 Best WordPress... [Read more]

Guide to Preparing for Page Experience and Core Web Vitals

In May 2021, Google is going to announce the page experience update with an emphasis on user experience in search rankings. Vertical Leap’s Kerry Dye has shared some useful tips to help you prepare for page experience and Core Web Vitals. She says, “In this article, we look at all the latest news related to page experience and Core Web Vitals... [Read more]

Everything You Need to Know about SERPs

Search engine result pages (SERPs) are web pages that search engines, such as Google, show in response to a user’s search query. By achieving visibility in the SERPs, you can give your business a competitive edge. See Interactive’s Leah Hillegas has published a comprehensive article on SERPs. She says, “SERPs are primarily made of both... [Read more]

Affilishopr: Affiliate marketing has never been this easy #ad

AffiliShopr is an all-in-one eCom affiliate store builder that solves the biggest problem Amazon affiliates have, no access to the Amazon API. Recently, Amazon changed the rules for affiliates. They now require that you make 3 sales before you can get access to their API... [Read more]

MOZ on Emerging Technologies in SEO and Their Applications

MOZ contributor AbdulGaniy Shehu has published an article highlighting seven emerging technologies in SEO and their applications. He says, “If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away. 1. Natural Language Processing (NLP) In December... [Read more]

New Facebook Ads Data, Topic Exclusion Controls, Account Quality Dashboard, and More

Social Media Examiner has published a new video ‘New Facebook Ads Data, Topic Exclusion Controls, Account Quality Dashboard, and More’. Explore Facebook ad changes with Michael Stelzner and Facebook ads expert, Amanda Bond. Social Media Examiner  [Read more]

How We Increased Organic Traffic by 400% with Automation, March 10 [Webinar]

Search Engine Journal is hosting a webinar ‘How We Increased Organic Traffic by 400% with Automation’ on Wednesday, March 10, 2021 at 2.00 pm ET. The SEJ team says, “Want to learn how to increase your ecommerce site’s organic traffic up to 400% and your conversion rate up to 75%? Register now for the next sponsored Search Engine... [Read more]

Why VideoMan beats YouTube, Vimeo, Wistia, Vidyard #ad

VideoMan is a new SaaS platform where marketers can host their videos for improved engagement. Unlike other platforms, VideoMan has a lot of benefits specially tailored specifically for marketing videos. They call it "Next-Gen Video Hosting Technology". The essence of its uniqueness is that it offers video creation tools in addition to video hosting... [Read more]

Importance of Understanding Your Audience [Podcast]

Search Engine Journal has published a new podcast episode ‘Importance of Understanding Your Audience’ featuring Chris Brogan and Brian Clark. Brent Csutoras says, “Chris Brogan and Brian Clark both join SEJ’s Loren Baker on this episode to discuss the importance of building an audience, the value of an email list, the importance... [Read more]

SEO Best Practices for News Sites & Short Articles

To make the most of your content, you need to adhere to the guidelines of the search engines. By keeping an eye on the ongoing algorithm changes, you can do it efficiently. Search Engine Journal’s Matt Southern has published an article highlighting John Mueller’s advice on SEO best practices for news sites & short articles. She says,... [Read more]

The Essential Local SEO Strategy Guide

MOZ has published ‘The Essential Local SEO Strategy Guide’ to support digital marketing agencies and local business owners who want to gain an excellent understanding of topics and tactics within local search marketing. This multi-chapter guide covers: Understanding Google’s local SERPs Assessing demand and analyzing local markets Analyzing... [Read more]

Instant ProfitStores: affiliate store for Walmart, BestBuy, AliExpress, eBay, Amazon #ad

Victory Akpos has just released 'Instant ProfitStores', which they describe as "a brand new cloud-based affiliate store-builder app that automatically adds 50 of the hottest products from Walmart, BestBuy, AliExpress, eBay, and Amazon to a ‘done for you’ E-commerce Affiliate Store that’s proven to get results and convert."... [Read more]

How to Explain Domain Authority to a Non-SEO [Video]

MOZ has published a new Whiteboard Friday video ‘How to Explain Domain Authority to a Non-SEO’ featuring Andy Crestodina. The MOZ team says, “Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s Whiteboard Friday host — Andy Crestodina —... [Read more]

Elon Musk’s Simple Productivity Hack

Running a successful business requires a lot of skills and time management is one of the most important among them. Inc. contributor Justin Bariso has published an article highlighting Elon Musk’s profoundly simple productivity hack that may change your life. He says, “With his hands in the mix of so many companies, one might assume that... [Read more]

Fundamentals of Link Building for Ecommerce & Affiliate Sites in 2021, February 24 [Webinar]

Search Engine Journal is hosting a webinar ‘Fundamentals of Link Building for Ecommerce & Affiliate Sites in 2021’ on Wednesday, February 24, 2021 at 2.00 pm ET. The SEJ team says, “Looking to boost your ecommerce and affiliate site’s search visibility in 2021? Start building links to your category, product and affiliate review... [Read more]

Facebook e-Commerce Mastery: Sell to the biggest online market on earth #ad

Facebook e-Commerce Mastery shows you how to build a successful e-commerce business on Facebook. You see, Facebook has built new tools to help make online shopping seamless, Facebook Shops. Setting up a Facebook Shop lets you sell directly from your Facebook shop page by accepting payment through your eCommerce website.... [Read more]

Six Paid Search Strategies to win Local Business

Paid search marketing is a great way to reach your target customers and grow your sales online. Search Engine Land has shared six tips to win local with paid search. The SEJ team says, “Here are six tips every marketer needs to win local marketing with paid search. 1) Don’t rely on Google alone Location targeting — through Google Ads, for... [Read more]

Improve Your Marketing with These PPC Automation Tools and Scripts

PPC automation is the use of AI and machine learning to optimize pay-per-click marketing. PPC Hero contributor Thomas Hampson has published an article highlighting six PPC automation tools and scripts to achieve marketing success in 2021. He says, “There are advantages and disadvantages to using either or both types, depending on your strategy... [Read more]

Fixing Content Workflows: 4 Proven Methods to Streamline Content Marketing, March 3 [Webinar]

Content Marketing Institute is hosting a webinar ‘Fixing Content Workflows: 4 Proven Methods to Streamline Content Marketing’ on Wednesday, March 3, 2021 at 2.00 pm ET. The CMI team says, “Content marketing is a key element to all marketing campaigns. However, to do it well requires solid alignment to company strategy, flexible, yet... [Read more]

Facebook Policy Changes and Its Impact on Small Business

Smart Company’s Eloise Keating has published an article titled ‘Small businesses caught in the crossfire as Facebook shows its true colours’ highlighting the impact on small businesses due to Facebook’s policy changes. He says, “An independent bookshop in Sydney. A small brewery on the Gold Coast. A private group focused... [Read more]

14 Tips to Improve Website Content

Your website’s performance depends on the content you publish and the way it helps the visitors. By creating publishing fresh and useful content, you can continue to generate more leads. Content Marketing Institute’s Lisa Dougherty has shared 14 useful tips to help you improve your website content for the screen readers. She says, “Is... [Read more]

Tips to Generate More Leads Using Video Content

Video marketing is one of the best ways to capture your audience’s attention and achieve desired results. For lead generation too, video is a great content strategy. Content Marketing Institute’s Shane Barker has shared five ideas to generate more leads using video content. He says, “Generally, videos can be engaging. However, using... [Read more]

Strategies to Create Engaging Podcasts and Audio Presentations

A well-planned copy can help you to create content that engages the target audience and brings out the desired output. Brian Clark has shared four copywriting techniques for engaging podcasts and audio presentations. He says, “Let’s look at outlining your audio presentation first before discussing the copywriting techniques that work as well... [Read more]

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