How to Improve Marketing Measurement - IM NewsWatch, December 23, 2019

December 23rd, 2019 at 9:10 am EDT


 

IM NewsWatch

Monday, December 23, 2019

Five Ways to Boost Content Creation

Content creation is an important element when it comes to promotion of your products and services. By publishing content in various forms you can spread awareness about your brand. Impact’s Marc Amigone has shared five ways to motivate your sales team to create new content. Amigone says, “Here are five lessons I’ve learned... [Read more]

Ways to Improve Marketing Measurement

You can grow your business with the help of accurate and targeted marketing measurement. It helps you to improve revenue for your business. Marketing Week team has shared seven steps to improve your marketing measurement process. MW team says, “In a series of articles this year, Marketing Week and Neustar have joined forces to advise... [Read more]

Marketing Week’s Tips to Prepare Your 2020 To-Do List

The new year is here and it’s time to prepare your tools and strategies to further grow your marketing performance. To help you prepare a marketing to-do list for 2020, Marketing Week’s Russell Parsons has shared some useful tips. Parsons says, “From standing up and being proud of marketing as a career, to turning back to insight... [Read more]

500 HD Green Screen Videos with 40 pro actors #ad

Imagine live actors promoting your products, without the high cost. That’s what Max Rylski is offering you with his new Green Screen Actors Mega-Sale. Since the actors are presented in front of green screens, you can merge your own artwork of a product, a sale, or other special event so that by theiir movements and gestures, they will be calling... [Read more]

Neuroscience and Marketing: How People Make Decisions [Podcast]

By understanding psyche and thinking process of your target audience, you can take decisions to prompt them to take desired actions. The study and understanding of the neuroscience can help you to do it effectively. Social Media Examiner contributor Michael Stelzner has published a podcast ‘Neuroscience and Marketing: How People Make Decisions’... [Read more]

Instagram Bots: Here’s What You Should Know

The way Facebook bots allow you to simplify your marketing tasks on Facebook, you can use Instagram bots to perform your daily Instagram tasks such as liking, commenting, and following, without lifting a finger. Jeff Bullas has published an article highlighting some important information on Instagram bots. Bullas says, “One of the... [Read more]

Improve Your Analysis with These Google Analytics Features

Data analysis is a crucial step in your business growth. Google Analytics is one of the best platforms to analyze your customer data and take appropriate decisions. PPC Hero contributor Briana Ogle has published an article highlighting Google Analytics features analyzing your data. Ogle says, “Being able to effectively analyze your... [Read more]

Successful Online Video Marketing: Making effective videos #ad

Video can be a marketing tool that beats all other media, if it have good content and an attractive design. Your problem is that video may have been the victim of its own success. Why is that? For the last 5 years or so, every online marketer has heard this over and over. As a result, there are so many videos out there that most of them simply ignored. You... [Read more]

‘From Search to Transaction: How to Master the Customer Experience’ Webinar January 15 [Webinar]

To grow your business it is extremely important to drive more audience to your website and prompt them to take a purchase decision. Satisfying customer experience can play vital role in this process. Search Engine Journal team is hosting a webinar on ‘From Search to Transaction: How to Master the Customer Experience’ on Wednesday, January... [Read more]

Strategies to Improve Your Link Building in 2020

Link building is one of the most important strategies to score high in search engine marketing. It enables you to establish your web property as an authentic source. Search Engine Journal contributor Jeremy Moser has shared three ethical link building strategy for 2020. Moser says, “How do you build links in an ethical manner that positively... [Read more]

Everything You Need to Know about Marketing Attribution

Marketing attribution technique allows you to analyze the impact of their marketing strategy on sales and marketing performance. The attribution report shows them a customer’s journey from beginning to the point of conversion. HubSpot contributor Rachel Leist has published an article on marketing attribution and ways to report it. Leist... [Read more]

Easy Arbitrage still available to build your business #ad

We told you about the new 'Easy Arbitrage' solution for building an online business from scratch. To dig into it and its potential value for our readers, we purchased access to it ourselves. Here's a picture of the member dashboard. Notice the menu at the top of the site, laying out the tools you can use to find products or services you can "leverage" to build your business, as well as traffic sources to find people interested in your niche. You use the software to locate products or services that you can resell at a profit. Some of these tools are available in the basic membership; some require investing in an advanced membership. See the sales page for details... [Read more]

Actually Accurate Analytics [Video]

Analytics helps you to better understand the performance of your campaigns and their results. However, it is accuracy of your data and analytics that plays the crucial role. MOZ team has published a new Whiteboard Friday video ‘Actually Accurate Analytics’ featuring Ruth Burr Reedy. MOZ team says, “Clean, useful Google Analytics... [Read more]

‘How to Align Sales and Marketing Teams for Max ROI’ Webinar January 16 [Webinar]

By synchronizing your sales and marketing teams you can improve your business. According to MarketingProfs, 80% of content created by marketing goes unused by sales. This shows in-congruence between the sales and marketing departments. MarketingProfs is hosting a webinar on ‘How to Align Sales and Marketing Teams for Max ROI’ on Thursday,... [Read more]

Everything You Need to Know about 2020’s Emails Design Trends

Email marketing domain keeps evolving with new tactics. Email remains one of the most trusted marketing tools. Since its the time to plan for the new year’s marketing tactics, we present an infographic that highlights email design trends for 2020. Talking about the email design trends, MarketingProfs’ Vahe Habeshian says, “To... [Read more]

Madsense Revamped: The better way to earn a living with Adsense #ad

If you are interested in improving your online marketing success, there's a new product you may want to investigate. It was developed by a team led by Tom Yevsikov; it's called 'Madsense Revamped'. This is revised and enhanced version of a product they created nearly 3 years ago. In the interim, they have added many improvements and have eliminated techniques that no longer are economical.... [Read more]

Big Data: Big Opportunity or Big Headache? [Podcast]

Data has become the central element of today’s marketing strategies as it enables you to plan execute your marketing campaigns with accuracy. Big Data offers great opportunities—and huge dangers. How can you navigate toward the benefits while avoiding the hazards? In short, the key is management insight and discipline.Jonathan Byrnes, MIT MarketingProfs... [Read more]

Practical Guide to Content Accessibility [Free Guide]

To get best results from your content marketing campaigns you need to make your content more accessible and available to your audience. Though there are several channels that can be used to promote your content, it is still difficult for many to put their content in front of right audience. To help you improve your content accessibility, Content... [Read more]

Thoughts to Shine Your Marketing

2019 is about to end and we are entering into a new year. By knowing the thoughts and ideas of people associated with this domain we can plan and improve our marketing efforts. Think with Google’s Brianne Janacek Reeber has shared 10 marketing pearls of wisdom on marketing to help you improve your own. Reeber says, “Below are... [Read more]

Hammock Suite: Automate your affiliate sales #ad

Cindy Donovan describes 'Hammock Suite' as "a beginner friendly way to see profits without having to worry about failure". This is completely usable by beginners. It is based on the cut and paste process, requiring no tech skills and no background in online marketing... [Read more]

What Will Marketing Look Like in 2030? [Video]

The marketing domain continues to change in congruence with new innovations, tools and technologies. By keeping a watch on how it will look like in future, you can prepare yourself with appropriate strategies. Think with Google team has published a video on how marketing will look in 2030. TwG team says, “With 2020 upon us, everyone... [Read more]

6 Questions To Ask To Find Your Target Audience [Video]

To grow your business you need to find the right audience who is interested in your products and services. You can do it by performing in-depth research. To help you find your target audience, Exposure Ninja team has published a new video ‘6 Questions To Ask To Find Your Target Audience’. Exposure Ninja says, ” In this video,... [Read more]

What Kind of Marketer Are You?

To achieve success in your domain you need to have certain qualities such as persistence, convincing power, punctuality etc. Apart from these, your attitude also matters a lot. Orbit Media’s Andy Crestodina has shared an article highlighting two types of digital marketers: ‘The Tortoise and The Hare’. Read Crestodina article... [Read more]

Five Tips to Rank Your YouTube Videos on Google

Video is an essential marketing tool. It allows you to deliver content in a dynamic manner with a persuasive tone. By optimizing your video for Google search you can make most from your video content. Ahrefs contributor Joshua Hardwick has shared five tips to help you rank your YouTube videos on Google. Hardwick says, “Looking to get... [Read more]

How will SEO change in 2020? [Video]

To run your business smoothly and successfully you need to keep your SEO strategy updated. With the algorithm update announcements, you should update your SEO strategy for coping with the search engines. DealerOn’s Kelcey Drapp has published a new video ‘How will SEO change in 2020?’ to shared the new year’s SEO trends with... [Read more]

Be Prepared for These Social Networks in 2020

The social networking domain is witnessing significant growth across all major platforms. The year is about to end with Wikimedia founder’s new network called WT Social. Practical Ecommerce contributor Sig Ueland has shared an article highlighting 13 new social networks coming up in the year 2020. Ueland says, “Social networks... [Read more]

Improve Your Holiday Email Conversions with These Strategies

Email plays a pivotal role when it comes to marketing and holidays are not an exception. A well-designed email campaign with effective copy can help you to improve your conversion rate. Practical Ecommerce contributor Carolyn Nye has shared five email marketing tactics to help you improve your conversion rate during the holiday season. Nye... [Read more]

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