How to Develop Your PPC Strategy - IM NewsWatch Newsletter, February 16, 2020

February 16th, 2021 at 5:25 am EDT


 

IM NewsWatch

Tuesday, February 16, 2021

Google My Business & Local SEO in 2021 [Podcast]

Search Engine Journal’s Brent Csutoras has published a new podcast episode ‘Google My Business & Local SEO in 2021’ featuring Loren Baker and Greg Gifford. He says, “First off, they discuss the recent add-ons for Google My Business for auto dealers when it comes to inventory. Second, the ability to sync Google My Business... [Read more]

Guide to Developing Your PPC Strategy

A successful PPC campaign can be created with the help of a goal-oriented strategy. With Search Engine Journal contributor Lisa Raehsler has shared an article highlighting some useful tactics to develop your PPC strategy. She says, “Let’s take a look at each of these five PPC goals and tactics that will help you accomplish each one. Brand Awareness PPC... [Read more]

How We Increased Organic Traffic by 400% with Automation, March 10 [Webinar]

Search Engine Journal is hosting a webinar ‘How We Increased Organic Traffic by 400% with Automation’ on Wednesday, March 10, 2021 at 2.00 pm ET. The SEJ team says, “Want to learn how to increase your ecommerce site’s organic traffic up to 400% and your conversion rate up to 75%? Register now for the next sponsored Search Engine... [Read more]

Signature Series PLR by Steven Alvey; “Enough said” #ad

For years, Steven Alvey has been creating PLR products that you can sell as your own. Think of him as your ghostwriter, a skilled and prolific ghostwriter, who now is offering you some of his best work, his Signature Series. Signature Series is a brand new line of premium, gorgeous, high production value PLR courses that you’ll actually be proud to... [Read more]

List of Advanced Google Search Operators

Google’s advanced search operators can help you gain insights to improve your content strategy, SEO audits, and more. Search Engine Journal contributor Brian Harnish has shared a comprehensive list of every advanced Google search operator you need to know. He says, “Here are the advanced Google search commands and operators you need to know. Cache Using... [Read more]

Instagram Pinning (Get More Engagement with IG Pinning Updates) [Video]

Sue B. Zimmerman has published a new YouTube video ‘Instagram Pinning (Get More Engagement with IG Pinning Updates)’. She says, “In my NEW YouTube video I’m sharing how you can strategically pin Instagram™ comments to encourage more engagement on your feed. See how pinning comments not only sparks more engagement, but it actually... [Read more]

Find Out Whether You Need to Rewrite Your Web Content

Well-written quality content is the key to persuade people to take an action. Your content also helps you to establish yourself as an authority in your field. Business 2 Community contributor Amanda Clark has shared an article highlighting six signs of whether you need to rewrite your content. She says, “Web content isn’t meant to last forever.... [Read more]

Facebook e-Commerce Mastery: Sell to the biggest online market on earth #ad

It’s a fact: there are more people on Facebook that want and need your product than anywhere else. Facebook e-Commerce Mastery shows how to target them. You just need to find the people who want and need your product and invite them to your store. Unfortunately, on Facebook, without a roadmap, that could be like seeking a needle in a haystack. Facebook... [Read more]

Are You Using These Content Marketing Channels?

To reach the maximum number of people online, you need to publish your content on a variety of platforms. By doing it, you can extend your reach to more web users. Business 2 Community contributor Molly Ploe has shared a list of top five content marketing channels you should be using in 2021. She says, “The following 5 are all excellent channels... [Read more]

Quick Sprout’s List of Eight Membership Management Software

Quick Sprout’s Lars Lofgren has published a list of best membership management software. He says, “If you run a club, a gym, or any other membership-based entity, then you’ll need membership management software. Without it, you’ll struggle to manage your members, key events, content, and finances. Luckily, there’s plenty of excellent... [Read more]

Eight Steps to Plan SEO Campaigns for Higher Rankings

Yoast contributor Marieke van de Rakt has shared an eight-step plan to help you an SEO campaign for higher rankings. She says, “A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new SEO campaign? In this post, I’ll tell you just how to set up a content... [Read more]

Real Estate Video Pro: Prospecting videos for real estate agents #ad

If you have a consultancy or marketing agency helping local businesses be effective online or if you are a real estate agent,yourself, then 'Real Estate Video Pro' may be right for you. If this is your market, it's a big one. There are more than 2 million Real Estate Agents and Brokers in the USA. That's a sizeable market, in itself. Add on Canada, UK, and Australia, and there is a huge market of English-speaking real estate professionals who are in need of new clients... [Read more]

How to Build a Marketing System of Record [Webinar Replay]

Martech Today has published a replay of the webinar ‘How to Build a Marketing System of Record’. The Martech team says, “In this webinar, join Linnie Ciepielowski, Project Manager at Esri, and Melissa Harvey, Senior Product Marketing Manager at Workfront as they demonstrate four key reasons a Marketing System of Record can bring greater... [Read more]

LinkedIn Stories, LinkedIn Company Page Changes, Selling Tools, and More [Video]

Social Media Examiner has published a new video ‘LinkedIn Stories, LinkedIn Company Page Changes, Selling Tools, and More’ featuring Michael Stelzner and LinkedIn expert, Michaela Alexis. Watch this video to explore LinkedIn Stories, company page changes, selling tools, and more with Michael Stelzner and Michaela Alexis. Social Media Examiner  [Read more]

Nine SEO Predictions for 2021

SEO remains at the core of online business growth. It helps you to extend your online reach and acquire new customers. Wellspring Digital’s Jon-Mikel Bailey has shared predictions by nine SEO experts on 2020’s impact and SEO priorities for 2021. He says, “These SEOs gave me quite a bit of information to work with, so I will be doing this... [Read more]

GoNews: Your own monetized news website #ad

People (in general, not just the internet marketers IM NewsWatch targets) are interested in keeping up with trending news. Keeping up online is the favorite way for many people. That is what accounts for the popularity of 'The Drudge Report' and 'Huffington Post', both of them with millions of visits daily... [Read more]

Seven Tips to Improve Your Content’s SEO Fitness

The quality of your content is the key that helps you to grow your website. It enables you to improve your SEO rankings and get more customers. Yoast contributor Marieke van de Rakt has shared seven tips to help you improve your website’s content fitness for better SEO results. She says, “The way you structure your website, the way you link... [Read more]

Search Engine Results Pages Explained

The search engine results pages are the pages users see when they perform a search on the search engine. SEMrush contributor Erika Varagouli has published an article explaining the search engine results pages. She says, “These pages rank relevant results according to the search engine algorithm’s understanding of their relevance and usefulness. Below... [Read more]

Are You Making These Social Media Mistakes?

Forbes Communications Council has published an article highlighting 12 social media mistakes that can drive followers away from your brand. The Forbes team says, “If you want to improve your social media presence, avoid these 12 faux pas shared by members of Forbes Communications Council. 1. Only Sharing Content About Your Company Personal social... [Read more]

Last chance: How to use Facebook Groups for marketing #ad

Chad Nicely, Steve Rosenbaum, and Chris Jenkins are conducting a 3-day webinar series beginning February 16, called 'How to earn big money from small audiences', to share an effective process for using Facebook Groups for marketing. During this training series, you will discover how to create your group using the Facebook user interface; they share graphics and templates for you to use.... [Read more]

100+ Statistics And Facts about Internet

Hosting Clues contributor Sudhir Bhushan has published an article highlighting 100+ statistics and facts to give you an in-depth look of the Internet in 2021. He says, “The internet is the backbone for modern-day civilization, which is growing at a rapid scale. As such, if you are invested in the internet, then you must gain insights into the... [Read more]

How to Get New Customers Faster

Customer acquisition is one of the most important processes to grow your business. By adopting the right marketing tactics, you can continue to get new customers. Copyblogger’s Stefanie Flaxman has published an article highlighting the mistakes that should be avoided to get new customers faster. She says, “When you start a new business and... [Read more]

Improve Lead Generation by Combining SEO and CRO

By blending search engine optimization (SEO) and conversion rate optimization (CRO) you can give a required boost to your online business. MOZ contributor Izabelle Hundrev has shared some useful tips on combining SEO and CRO for the ultimate lead generation strategy. She says, “Below, I’ll share why it’s critical to find alignment between... [Read more]

Impactful SEO Audits for B2B [Video]

MOZ has published a new episode of Whiteboard Friday titled ‘Impactful SEO Audits for B2B’ featuring Carly Schoonhoven. The MOZ team says, “A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly... [Read more]

Everything You Need to Know about Google Voice

Google Voice is a cloud telephone service that works with smartphones and web browsers. The phone service comes with a free number for calls, voicemail, and text messaging. Quick Sprout’s Lars Lofgren has published a comprehensive article about Google Voice and how it works. He says, “All Google Voice business plans offer free unlimited... [Read more]

Five Ways to Improve Your Website Authority and Rankings with Infographics

By publishing infographics on your websites, you can grow your online reach and convert more prospects into customers. Kai Tomboc of Easelly has shared five proven ways to use infographics to improve your website authority and rankings. He says, “First off, it’s what we do best here at Easelly, whether it’s through our simple infographic maker... [Read more]

A Modern Understanding of SEO

Kevin Indig has published a detailed note on search engine optimization titled ‘A modern understanding of SEO’. He says, “A couple of years ago, I changed the way I think about SEO. Before Google engineers started to use machine learning for “the core ranking algorithm” – it must have been around 2016 – SEO was like a blueprint... [Read more]

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