Facebook Ads Trends for 2021 - IM NewsWatch Newsletter, December 22, 2020

December 22nd, 2020 at 3:06 am EDT


 

IM NewsWatch

Tuesday, December 22, 2020

How to Grow Your SEO Traffic by Updating Your Old Content [Video]

Your search engine optimization (SEO) performance depends on the kind of content you publish. Sometimes you can also utilize your old content to attract the search engine bots. Neil Patel has published a new video ‘How to Grow Your SEO Traffic by Updating Your Old Content’ to help you improve your traffic using old content. He says, “You... [Read more]

Facebook Ads Trends for 2021 for Better Returns on Ad Spend [Video]

Social Media Examiner has published a new video ‘Facebook Ads Trends for 2021 for Better Returns on Ad Spend’ explaining major Facebook ads trends featuring Tara Zirker. The SME team says, “Want to know the latest Facebook and Instagram ad trends to maximize your results? Wondering how your future ad campaigns should change? Facebook... [Read more]

Improve Your Content Marketing with Heatmaps

You can use heatmaps to find less effective content and redesign it to improve the overall performance of your content marketing campaigns. Search Engine Watch contributor Lyuthar Jacob has published a comprehensive article on improving content marketing with heatmaps Jacob says, “Let’s find out some ways to supercharge your content strategy... [Read more]

Instant Software Brander Bundle 48 Hour Notice #ad

If you haven’t yet taken a look at Instant Software Brander Bundle, you owe it to yourself to check it out now. It allows you to sell software with your own business name as the creator. You get 7 applications to sell that are useful for marketers who work online, plus a tool to rebrand them as your own in moments. If you are busy, just watch the... [Read more]

Top 5 SEO Mistakes [Guide]

Search Engine Watch has published a new guide ‘Top 5 SEO Mistakes’ highlighting the five most common SEO mistakes. The SEW team says, “The foundation of digital marketing is within the content with expertly placed keywords with an acceptable density. Abandoning keyword research is a big mistake for a company looking to seek the short... [Read more]

Six B2B Paid Search Predictions for 2021

With the rise of Internet users, the search is becoming the lifeline of online users. By channelizing your investment in the right search marketing, you can grow your business. Search Engine Watch contributor Lucia Rodas-Estrada has shared six b2b paid search predictions for the year 2021. She says, “After an eventful 2020, here are 6 PPC trends... [Read more]

How to Script Videos for Social Media in 5 Steps [Video]

Want help in preparing the script for your next marketing video? The new video from Social Media Examiner ‘How to Script Videos for Social Media in 5 Steps’ will help you do it. The SME team says, “Do you create videos for Facebook and Instagram? Wondering how to get more people to pay attention to your videos in the news feed? Social... [Read more]

PointRank 2.0: Create little videos that rank on Google and YouTube #ad

If you are not getting enough traffic to your websites, check out PointRank 2.0. This is the new version of the seasoned PointRank SaaS software for creating and ranking videos. When I was getting started, like most new marketers, I bought dozens of courses, trying to get my business underway. It was hard work, following the advice, some of it contradictory,... [Read more]

CMI on Future of Content Marketing

Content Marketing Institute’s Stephanie Stahl has published a comprehensive article on the future of content marketing. She says, “Here’s the good news: Achieving these great rewards doesn’t require big dreams and over-the-top projects. The rewards don’t come from being grandiose or controversial for the sake of controversy. They... [Read more]

How to Do Online Competitor Analysis [Guide]

Search Engine Watch has published a new guide ‘How to Do Online Competitor Analysis’ to help marketers improve their marketing with online competitor analysis. The SEW team says, “Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight because in many... [Read more]

Checklist to Handle Google My Business Spam

SEMrush contributor Blake Denman has published a handy checklist for managing Google My Business spam. He says, “There are two checklists: one for identifying potential listings violating Google My Business guidelines and the other is a reporting checklist. The first checklist doesn’t need to be done frequently, but it would be beneficial... [Read more]

LSA Agency: Sell phone leads to local businesses #ad

Every business needs leads, people who are looking for the products and services they offer. The COVID-19 pandemic makes this need even greater, as businesses are shutting down for lack of customers. LSA Agency makes it possible for you to gather leads that local businesses are hungry for. Your marketing consulting business may grow as more and more businesses come to you fr leads... [Read more]

How to Master Facebook Ads and Messenger Bots [Podcast]

Convince & Convert has published a new podcast episode ‘How to Master Facebook Ads and Messenger Bots’ featuring Amanda Robinson, the Founder of The Digital Gal. Listen to this episode to learn: Why you need to find your social media superpower while having general knowledge about other platforms What people are doing wrong on social... [Read more]

Engage Your Audience with These Video Storytelling Tips

Video is a great tool to capture your target audience’s attention and achieve the desired action from them. Storytelling integrated with video can be a key driver in your business growth. Content Marketing Institute’s Stephanie Stahl has shared nine video storytelling tips to engage your audience. She says, “CMI’s recent Visual... [Read more]

Seven Steps to Creating Your Content Marketing Strategy

A strong content marketing strategy can help you to reach your publishing goals and achieve the desired results. Content Marketing Insitute’s Ann Gynn has shared a seven-step plan to help you create your content marketing strategy. She says, “Frankly, you already have a personal brand. From the moment you engage with people, they form perceptions... [Read more]

iMarketer: “All in One” fully automated marketing platform #ad

iMarketer software is actually a system, not a simple application lets you run a complete online business with no hosting hassles or monthly charges for other marketing tools Green says that this new tool with a cool name gives you "Everything you Need to Succeed: Unlimited Bandwidth, Fully Hosted Website. Unlimited Autoresponder, Unlimited Lists, Unlimited Leads, Unlimited Emails. Plus EASY Adsense Monetisation And No Monthly Fees."... [Read more]

Copyblogger Shares 7 Steps to Creating a Great Email Opt-in Page

A well-designed email opt-in page is necessary to attract more subscribers for growing your business. Copyblogger’s Brian Clark has shared seven steps to creating an email opt-in page that works. He says, “I’m about to show you how to win the trust and interest of the right prospective subscribers, so that they naturally want to join your... [Read more]

Create Better Content with These Proofreading Tips

Your content needs to be error-free to achieve the desired impact on your audience. By following a standard procedure, you can continue to create high-quality content. Copyblogger contributor Stefanie Flaxman has shared 10 content proofreading tips to catch mistakes and publish better content. She says, “Proofreading ensures you’ve thoroughly... [Read more]

SEO Competitive Analysis for B2B [Video]

MOZ has published a new Whiteboard Friday video ‘SEO Competitive Analysis for B2B’ featuring Joyce Collardé. The MOZ team says, “In the B2B space, it’s important to be realistic about who your competitors are. Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility... [Read more]

ProfitSuite replaces Zoom, Aweber, ClickFunnels, Hostgator, Photoshop, Dropbox #ad

Most online marketers are burdened with expensive subscriptions for the software needed to run an online business, such as: hosting; storage; webinars; autoresponder; graphics design; funnel builder. Now, during the five-day roll-out of ProfitSuite, you can meet all of these needs for a low, one-time fee... [Read more]

HubSpot Shares 5 Best E-book Formats for Marketers

Publishing e-books is a great way to share your knowledge and creating an influence among your target audience. Well-designed e-books could help you to achieve desired impact. HubSpot’s AJ Beltis has shared the 5 best e-book formats for marketers. Beltis says, “Need help formatting your ebooks? Our collection of 18 free ebook templates will... [Read more]

Combining Emotional Marketing and Influencer Marketing

While customers usually think their buying decisions are rational, most of the time they are influenced by how the buyer is feeling, or by influential people they see using the product or service. In fact, customers are more likely to buy a product, because they’ve seen an ad that stirred them emotionally; or, they’ve seen a respected personality... [Read more]

Five Content Marketing Trends for 2021

Effective content marketing campaigns can help you to grow the influence of your business and improve your sales. As we move to 2021, it’s time to review what’s ahead in the content marketing domain. Convince & Convert contributor Ann Smarty has shared five content marketing trends to watch in 2021. She says, “As the COVID-19 pandemic... [Read more]

Automate Your Social Media Marketing Now

Automation is a key strategy to take your marketing to the next level. It saves you time and continues to help you enhance your business reach. The Next Web contributor Alexis Ong has shared four reasons why you should automate your social media marketing.   He says, “Here are four reasons why social advertising automation is a smart move. 1.... [Read more]

15 Ways to Promote Your Website in 2021

A well-designed and responsive website is the key to generating more and more leads and converting them into customers. It helps you to extend your reach and get more sales done. Tomedes contributor Ofer Tirosh has shared 15 ways to help you promote your website in 2021. Tirosh says, “I’ve put together these tips on how to increase traffic to... [Read more]

Copyblogger Shares 101 Ways to Make More Sales Online

Copyblogger’s Sonia Simone has published an article highlighting 101 ways to make more sales online. She says, “Here are 101 fixes — some small, some big — for making more sales online. Does your product or service solve a problem people actually care about? How do you know? If your basic offer doesn’t appeal to your prospect, you’re... [Read more]

Strategies to Improve Your Online Advertising

Marketing Week contributor Grace Kite has shared an article highlighting the two tasks of online advertising that marketers misunderstand. Kite says, “This year Facebook is 15 and Google is 21, but as advertising channels for big brands, neither has emerged from the troublesome teenage phase into a fully effective adulthood. It’s because marketers... [Read more]

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