Creating Your Content Marketing Strategy - IM NewsWatch Newsletter, December 21, 2020

December 21st, 2020 at 5:53 am EDT


 

IM NewsWatch

Monday, December 21, 2020

Engage Your Audience with These Video Storytelling Tips

Video is a great tool to capture your target audience’s attention and achieve the desired action from them. Storytelling integrated with video can be a key driver in your business growth. Content Marketing Institute’s Stephanie Stahl has shared nine video storytelling tips to engage your audience. She says, “CMI’s recent Visual... [Read more]

Seven Steps to Creating Your Content Marketing Strategy

A strong content marketing strategy can help you to reach your publishing goals and achieve the desired results. Content Marketing Insitute’s Ann Gynn has shared a seven-step plan to help you create your content marketing strategy. She says, “Frankly, you already have a personal brand. From the moment you engage with people, they form perceptions... [Read more]

Copyblogger Shares 7 Steps to Creating a Great Email Opt-in Page

A well-designed email opt-in page is necessary to attract more subscribers for growing your business. Copyblogger’s Brian Clark has shared seven steps to creating an email opt-in page that works. He says, “I’m about to show you how to win the trust and interest of the right prospective subscribers, so that they naturally want to join your... [Read more]

PointRank 2.0: Create little videos that rank on Google and YouTube #ad

If you are not getting enough traffic to your websites, check out PointRank 2.0. This is the new version of the seasoned PointRank SaaS software for creating and ranking videos. When I was getting started, like most new marketers, I bought dozens of courses, trying to get my business underway. It was hard work, following the advice, some of it contradictory,... [Read more]

Create Better Content with These Proofreading Tips

Your content needs to be error-free to achieve the desired impact on your audience. By following a standard procedure, you can continue to create high-quality content. Copyblogger contributor Stefanie Flaxman has shared 10 content proofreading tips to catch mistakes and publish better content. She says, “Proofreading ensures you’ve thoroughly... [Read more]

SEO Competitive Analysis for B2B [Video]

MOZ has published a new Whiteboard Friday video ‘SEO Competitive Analysis for B2B’ featuring Joyce Collardé. The MOZ team says, “In the B2B space, it’s important to be realistic about who your competitors are. Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility... [Read more]

HubSpot Shares 5 Best E-book Formats for Marketers

Publishing e-books is a great way to share your knowledge and creating an influence among your target audience. Well-designed e-books could help you to achieve desired impact. HubSpot’s AJ Beltis has shared the 5 best e-book formats for marketers. Beltis says, “Need help formatting your ebooks? Our collection of 18 free ebook templates will... [Read more]

Sell your own software built by a ghostwriter #ad

Yesterday, Eric Holmlund and Jeff Alderson launched software that may make PLR software far more practical than in the past. It’s called Instant Software Brander Bundle. They say that it provides “your own software in under 1 minute”. . When you check that page, there is a video near the top of the page in which Holmlund uses a stopwatch... [Read more]

Combining Emotional Marketing and Influencer Marketing

While customers usually think their buying decisions are rational, most of the time they are influenced by how the buyer is feeling, or by influential people they see using the product or service. In fact, customers are more likely to buy a product, because they’ve seen an ad that stirred them emotionally; or, they’ve seen a respected personality... [Read more]

Five Content Marketing Trends for 2021

Effective content marketing campaigns can help you to grow the influence of your business and improve your sales. As we move to 2021, it’s time to review what’s ahead in the content marketing domain. Convince & Convert contributor Ann Smarty has shared five content marketing trends to watch in 2021. She says, “As the COVID-19 pandemic... [Read more]

Automate Your Social Media Marketing Now

Automation is a key strategy to take your marketing to the next level. It saves you time and continues to help you enhance your business reach. The Next Web contributor Alexis Ong has shared four reasons why you should automate your social media marketing.   He says, “Here are four reasons why social advertising automation is a smart move. 1.... [Read more]

LSA Agency: Sell phone leads to local businesses #ad

Every business needs leads, people who are looking for the products and services they offer. The COVID-19 pandemic makes this need even greater, as businesses are shutting down for lack of customers. Today, Victory Akpos releases new software, LSA Agency, to make is possible for you to gather leads that local businesses are hungry for. Your marketing... [Read more]

15 Ways to Promote Your Website in 2021

A well-designed and responsive website is the key to generating more and more leads and converting them into customers. It helps you to extend your reach and get more sales done. Tomedes contributor Ofer Tirosh has shared 15 ways to help you promote your website in 2021. Tirosh says, “I’ve put together these tips on how to increase traffic to... [Read more]

Copyblogger Shares 101 Ways to Make More Sales Online

Copyblogger’s Sonia Simone has published an article highlighting 101 ways to make more sales online. She says, “Here are 101 fixes — some small, some big — for making more sales online. Does your product or service solve a problem people actually care about? How do you know? If your basic offer doesn’t appeal to your prospect, you’re... [Read more]

Strategies to Improve Your Online Advertising

Marketing Week contributor Grace Kite has shared an article highlighting the two tasks of online advertising that marketers misunderstand. Kite says, “This year Facebook is 15 and Google is 21, but as advertising channels for big brands, neither has emerged from the troublesome teenage phase into a fully effective adulthood. It’s because marketers... [Read more]

iMarketer: “All in One” fully automated marketing platform #ad

Dan Green has released iMarketer. This software is actually a system, not a simple application lets you run a complete online business with no hosting hassles or monthly charges for other marketing tools Green says that this new tool with a cool name gives you "Everything you Need to Succeed: Unlimited Bandwidth, Fully Hosted Website. Unlimited Autoresponder, Unlimited Lists, Unlimited Leads, Unlimited Emails. Plus EASY Adsense Monetisation And No Monthly Fees."... [Read more]

Three Ways to Create Meaningful Content

Context is the core of your content. It helps you to connect with your audience and make them step up to take the desired action. Search Engine Watch contributor Jack Schuleman has shared three useful strategies to help you create meaningful content with your personal passion. He says, “Using a passion to inform content is straightforward, but... [Read more]

Guest Posts without Link Building

SEO Theory’s Michael Martinez has published a new article titled ‘Guest Posts without Link Building’. Guest posting is seen as synonymous with link building. In his article, Martinez explains guest posting minus link building. He says, “Guest posting has been abused for link building for so many years it’s now firmly entrenched... [Read more]

White Hat Ways to Build Links [Podcast]

Rank Ranger has published the new episode of the In Search SEO Podcast titled ‘White Hat Ways to Build Links’ featuring Hayk Saakian. Mordy Oberstein says, “Hayk Saakian joins the podcast to share novel ways to build links, offer value, and stay within Google’s guidelines all at the same time! Creative ways to build links and... [Read more]

ProfitSuite replaces Zoom, Aweber, ClickFunnels, Hostgator, Photoshop, Dropbox #ad

Most online marketers are burdened with expensive subscriptions for the software needed to run an online business, such as hosting; storage; webinars; autoresponder; graphics design; funnel builder Now, during the five-day roll-out of ProfitSuite, you can meet all of these needs for a low, one-time fee... [Read more]

Portent’s Guide to Setting a PPC Budget

Portent contributor Timothy Johnson has shared a step-by-step guide to help you set right budget for your PPC campaigns. He says, “Depending on how advanced you are with tools like Google’s Keyword Planner, Google Analytics, and digital marketing in general, the short answer may be: Define your SMART business goals for PPC Evaluate past performance... [Read more]

How to Boost Your Facebook Group Engagement [Video]

Social Media Examiner has published a new video ‘How to Boost Your Facebook Group Engagement’ to help you improve your Facebook marketing efforts with better engagement. The SME team says, “Need more engagement in your Facebook group? Struggling to come up with post ideas? Facebook marketing expert Dana Malstaff, shares four types... [Read more]

How Many Email Marketing Campaigns Should I Send a Month? [Answered]

Entrepreneur magazine contributor Paul L. Gunn, Jr has published an article ‘How Many Email Marketing Campaigns Should I Send a Month?’ answering the same critical question reflected in the title. He says, “Are you respecting the inboxes of your subscribers and potential customers? How often are you sending them emails? Do you respect... [Read more]

15 Ways to Get More Backlinks in 2021

Link building is one of the most important processes to drive quality referral traffic, improve domain authority, and organic ranking. With quality backlinks, you can continue to grow your SEO rankings. Business 2 Community contributor Sugandha Bansal has shared 15 ways to help you increase your backlinks in 2021. She says, “Every marketer and... [Read more]

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