Driving Traffic and Staying Competitive - IM NewsWatch Newsletter, June 18, 2020

June 18th, 2021 at 6:31 am EDT


 

IM NewsWatch

Friday, June 18, 2021

Local SEO: Simple Guide to Driving Foot Traffic and Staying Competitive [Guide]

Local SEO helps businesses appear in local search results. By developing a strong local SEO strategy, you can make the most of your local business. The Advanced Web Ranking team has published a new guide called ‘Local SEO: Simple Guide to Driving Foot Traffic and Staying Competitive’. Sam Underwood says, “Competing with large corporations... [Read more]

How to Build Links to Your Site

Link building is an essential process to achieve SEO success. Quality links to your website can help you to grow your prospects of ranking higher in the SERP. Search Engine Journal contributor Jeff Riddall has shared seven creative ways to build links to your site. He says, “In this article, you’ll discover seven creative ways you can look to... [Read more]

Get to Know Google Analytics 4: A Complete Guide

Google Analytics 4 tool helps you understand website traffic and how users behave on-site. Search Engine Journal has published ‘Get to Know Google Analytics 4: A Complete Guide’. Kayle Larkin says, “In this complete guide, you’ll learn everything you need to know to get started with Google Analytics 4: What’s Changed. Making... [Read more]

Advanced Video Studio launch ends at midnight; price rising #ad

IM NewsWatch got in at the launch price for Advanced Video Studio. If you hurry, you can, too. Creating engaging cinematic or futuristic videos to convert your viewers to buyers has never been this easy, according to Nelson Long, the creator of this new video tool. Advanced Video Studio gives you: ➤ A library of fully customizable cinematic futuristic... [Read more]

Guide to Increasing Pinterest Engagement

Pinterest is a great tool to help increase links back to your website to drive more traffic. It is more effective at steering traffic back to a website more than any other social media source. Tailwind’s Alisa Meredith has published an article highlighting some useful strategies to improve Pinterest engagement in 2021. She says, “Accounts... [Read more]

SEJ Shares 10 Best SEO-Friendly Alternatives to WordPress Websites

WordPress has been one of the most popular platforms for creating and maintaining interactive websites. Its ability to allow you to customize and brand your website with an expansive number of plugins, tutorials, and forums makes it unique. Search Engine Journal contributor Loren Baker has published an article highlighting 10 best SEO-friendly alternatives... [Read more]

How to Resolve Duplicate Content [Video]

MOZ has published a new Whiteboard Friday video ‘How to Resolve Duplicate Content’ featuring Meghan Pahinui. The MOZ team says, “What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it? In this week’s episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks... [Read more]

Selling with Webinars: Training for you and your clients #ad

Have you ever sat down to watch what you thought would be a fascinating webinar, only to spend the first 15 minutes listening to the presenter tell you how great he is? Or 45 minutes of sales pitch with no useful training, nuggets of wisdom you can put to work in your business? That's not the way to sell with webinars. It's a waste of your time. Try this in your own webinar, and you'll make a lot of enemies, not a lot of sales... [Read more]

Facebook Ad Strategy: How to Simplify Your Campaigns [Podcast]

Facebook advertising enables you to reach more people frequently, scale to a large audience, with targeted campaigns. Social Media Examiner has published a new podcast ‘Facebook Ad Strategy: How to Simplify Your Campaigns’ to help you find a Facebook ads strategy that works for your business. Michael Stelzner says, “Need a better strategy... [Read more]

How to Boost Your Business Growth Using Video

Video marketing enables you to reach more and more people on multiple digital platforms and deliver your message in a persuasive manner. Search Engine Land has listed five ways videos can help businesses generate more revenue. The SEL team says, “Here are 5 ways videos can help your business generate more revenue. 1. Tell your story and increase... [Read more]

How To Spy on Your Competitor’s Lead Generation Process [Video]

Your competitors are doing something right. If they weren’t they wouldn’t be your competitors. Most of your competitors are going to be set up to win. They’ll know how to get traffic to their website and they’ll know how to convert it when it arrives. Tim Cameron has published a new video ‘How To Spy on Your Competitor’s... [Read more]

Affiliate Pro Formula: Use videos by influencers to market affiliate products #ad

Affiliate Pro Formula is Izzy Vargas's secret method for growing and monetizing Facebook Groups through social media Influencers. It comes with video editing software that will enable you to use trending YouTube videos in yur marketing and add your own Call to Action inside these videos, to bring free traffic to your affiliate offers... [Read more]

Past, Present, and Future Evolution of Link Building [MOZ]

MOZ has published a comprehensive article on ‘Past, Present, and Future Evolution of Link Building’ covering the opinions of eight SEO experts. Hayley Bowyer says, “Historically, links have been a sure-fire way to build authority and visibility for your business. However, as Google begins to focus on other tactics such as user experience,... [Read more]

Content Highs and Technical Woes: The Implications of Visual Media on SEO, June 24 [Webinar]

Visual media—including videos, images, user-generated content, and more—are increasingly important to your marketing strategy. However, customers have high expectations when it comes to your site experience. Content Marketing Institute is hosting a webinar ‘Content Highs and Technical Woes: The Implications of Visual Media on SEO’ on... [Read more]

5 Ways to Personalize Digital Content Experiences, June 23 [Webinar]

Today’s buyers expect you to know exactly what content they want and when they want it, before you even meet them. This means that every digital content experience needs to be personalized for unique targeted audiences and delivered in a way that ensures everyone gets the content that helps them in their journey. Content Marketing Institute is hosting... [Read more]

White Label Studio: Done-for-you online service business #ad

Mario Brown has announced a new opportunity for Agencies, Video Marketers and Online Marketers: White Label Studio. It includes White Label rights to four Agency Apps that you can use for your clients, your prospects, and your personal business needs. You can rename these four apps with your choice of branding and then resell them. Brown's company isn't mentioned in the apps, so they are like professional apps that you created... [Read more]

How to Integrate Your Product Into Your Performance Marketing, June 30 [Webinar]

SaaS marketing is highly competitive. To drive demand and generate adoption, you first need to make sure you get in front of your ideal audience. Search Engine Watch is hosting a webinar ‘How to Integrate Your Product Into Your Performance Marketing’ on Wednesday, June 30, 2021, at 2.00 pm ET. The SEJ team says, “Register now for our... [Read more]

Ahrefs Shares 10 Lead Generation Tactics That Work

Lead generation is the process of attracting, engaging, and capturing the interest of your target market. By getting more and more leads, you can enhance the chances of growing your sales. Ahrefs contributor Si Quan Ong has published an article highlighting 10 lead generation tactics that work. He says, “Getting more leads is important because... [Read more]

How to Write a Sales Email [Guide]

A well-written email can help you win more customers. By crafting persuasive emails, you can also improve trust and authenticity. Quick Sprout has published a short guide called ‘How to Write a Sales Email’. The Quick Sprout team says, “Attractive prospects receive tens, if not hundreds, of cold emails a day. Given this reality, it’s... [Read more]

Use Viddle to build a substantial income online #ad

As we have reported, Neil Napier released Viddle several days ago. It is SaaS software that lets you create videos and save them in the cloud. Since video is such a useful tool to drive sales, you can easily get a return on your investment if all you do is create your own Viddle videos... [Read more]

Avoiding Random Acts of Content Marketing [Video]

Copyblogger has published a video ‘Avoiding Random Acts of Content Marketing’ featuring Pamela Wilson. In this Copyblogger presentation, she’ll show you: A simple framework you can use to easily snap together high-quality content marketing The “lazy” way to create high-quality content faster with one small change to your routine (this... [Read more]

Five Steps to Perform Local Keyword Research

Local keyword research is the process of finding keywords that people search for when looking for local products and services. Ahrefs contributor Joshua Hardwick has shared a five-step process to help you perform local keyword research in 2021. He says, “In this guide, you’ll learn: Why local keyword research is important How to do local keyword... [Read more]

Guide to Local SEO Solutions

Local SEO helps you to increase the search visibility of your businesses in local communities. You can grow your local market share by employing effective local SEO strategies. SEMrush has published a ‘Guide to Local SEO Solutions’ sharing eleven tips to improve your websites. Bastian Grimm says, “When building your local SEO strategy,... [Read more]

A Short Guide to Naming Your Business

Choosing an appealing name for your website is extremely important. It helps you create a lasting impression on your audience. Entrepreneur magazine contributor Brad Flowers has published an article on how to name your business for wider success. He says, “Every industry has a set of unwritten branding rules, or tendencies, that become codified... [Read more]

SEO Tools to Boost Your Business Growth

With the right SEO tools, you can continue to get more and more traffic and improve the chances of making more online sales. Adam Connel has published a list of seven popular SEO tools to grow your business faster. He says, “In this post, I’m going to give you a primer on some of the most popular SEO tools on the market. This isn’t your typical... [Read more]

This Is Your Brain on Marketing [Podcast]

Behavioral science is a fascinating topic for marketers. As it turns out, just about everything we do, from lobbying for a new tool or technology to presenting data to our boss, to trying to decide where to get takeout, is rooted in behavioral science. MarketingProfs has published a new podcast episode ‘This Is Your Brain on Marketing’ featuring... [Read more]

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