Beginner’s Guide to Keyword Density - IM NewsWatch Newsletter, December 28, 2020
December 28th, 2020 at 6:59 am EDT
Monday, December 28, 2020
Email Marketing for Beginners – From 0 to 100 subscribers [Video]
Noah Kagan has published a video ‘Email Marketing for Beginners – From 0 to 100 subscribers’ to help marketers get new subscribers for enhanced email marketing. He says, “The #1 REGRET I’ve heard from anyone building their business or personal brand is they wish they would have started building an email list sooner. Don’t... [Read more]
Beginner’s Guide to Keyword Density [Guide]
Keyword density refers to the number of times a specific keyword appears on a webpage compared to the total word count. By measuring the keyword density, you can plan your own SEO strategy. HubSpot has published ‘The Beginner’s Guide to Keyword Density‘ to help you understand keyword density. Caroline Forsey says, “How do you... [Read more]
Predicting the Unpredictable – The 2021 Marketer’s Guide to Retention, Loyalty and Lifetime Value [Webinar Replay]
Martech Today has published a replay of a webinar on ‘Predicting the Unpredictable – The 2021 Marketer’s Guide to Retention, Loyalty and Lifetime Value’. The Martech Today team says, “The goal, of course, is to generate a predictable revenue stream from loyal customers, rather than betting on the considerably less predictable... [Read more]
Niche Marketing Kit: Success tools for online marketing, on sale #ad
John Thornhill and Dave Nicholson have just released their Niche Marketing Kit. It contains what they say is “over $10,000 worth of tools that are responsible for over a million dollars in sales this year.” We have known of these men for years; we have bought products from them; we have no doubt they have achieved that million dollars in... [Read more]
How to Improve Marketing with Emotional Engagement
Moving closer to people is a way to influence them. By engaging with your audience emotionally, you can achieve your marketing goals. Content Marketing Institute’s Ashley Taylor Anderson has shared an in-depth article on the art and science of emotional engagement. She says, “For content creators, using emotion can be an incredibly powerful... [Read more]
Adapt and Grow: How to Drive Revenue with Content for the Evolved Buyer’s Journey [Webinar]
Content Marketing Institute is hosting a webinar ‘Adapt and Grow: How to Drive Revenue with Content for the Evolved Buyer’s Journey’ featuring Michael Brenner, CEO at Marketing Insider Group on Wednesday, January 13, 2021, at 2.00 pm ET. The CMI team says, “Join Televerde and our guest Michael Brenner, CEO of Marketing Insider Group,... [Read more]
20 SEO Myths You Should Leave Behind in 2020 [Guide]
HubSpot has published a new guide titled ’20 SEO Myths You Should Leave Behind in 2020′ to help webmasters and marketers improve their SEO performance in 2021. The HubSpot team says, “The SEO myths guide helps answer questions like: How much does having a secure HTTPS website matter? Do meta descriptions have a big impact on search... [Read more]
Alessandro Zamboni's 2020 Christmas Deals for online marketers #ad
Online marketing trainer Alessandro Zamboni, whom we have mentioned in these pages several times, is offering a package of 17 products he released in 2020 at a 95% discount, his Christmas Deals 2020 special, today though New Year's weekend. These products offer you 17 ways to build an online business. Don't try them all at once. Read them; prioritize them based on your interests and skills; pick just the top one to start. After that one is running smoothly, you may want to go to your second priority... [Read more]
Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble [Webinar Replay]
Martech Today has published a replay of a webinar on ‘Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble’. The Martech Today team says, “The story of 2020 is nearly complete. A year that brought unprecedented change has left marketers facing what could be an equally uncertain 2021. With additional... [Read more]
What is a Dofollow Link? [HubSpot]
HubSpot has published an in-depth article on ‘What is a Dofollow Link?’. The HubSpot team says, “PageRank is effectively a weighted score that uses links to assign points — the more points, the better your site rank, and the better your SEO. Often referred to as “link juice” by online marketing professionals because of their... [Read more]
Your Guide to Setting Marketing Objectives
Marketing objectives help you to clearly defined goals that guide your marketing efforts. With clearly set marketing goals, you can come out with a strong marketing strategy. Ahrefs contributor Michal Pecánek has published a guide to help you set marketing objectives. He says, “Marketing objectives are clearly defined goals that guide your marketing... [Read more]
POINTRANK 2.0: Create little videos that rank on Google and YouTube #ad
This is the new version of the seasoned PointRank SaaS software for creating and ranking videos. When I was getting started, like most new marketers, I bought dozens of courses, trying to get my business underway. It was hard work, following the advice, some of it contradictory, some of it wrong. The one thing that worked consistently was paid advertising, but that was very expensive, not the ideal solution for a beginning marketer. I needed something better... [Read more]
Four Ways to Develop Strong Social Media Marketing Strategy for 2021
With the passing time, the need for a strong social media strategy continues to gross as the number of social media users is growing constantly. Entrepreneur magazine contributor Arash Derakhshan has shared four ways to develop a winning social media marketing strategy in 2021. He says, “Here are a few ideas and suggestions that would help brands position... [Read more]
Amazon Trends in 2021: Expert Forecast, January 14 [Webinar]
SEMrush is hosting a webinar ‘Amazon Trends in 2021: Expert Forecast’ featuring Robyn Johnson, Dan Saunders, Will Haire, and Destaney Wishon on Thursday, January 14, 2021. The SMT team says, “2020 has been a rollercoaster ride – so much has happened, and so much has changed related to consumers. Against all this uncertainty, we’re... [Read more]
Prepare Your Store: Practical Tips for eCommerce SEO in 2021, January 7 [Webinar]
SEMrush is hosting a webinar ‘Prepare Your Store: Practical Tips for eCommerce SEO in 2021’ featuring Luke Carthy, Kristina Azarenko, Christopher Carfi, and Víctor Aldea on Thursday, January 7. The SMT team says, “2020 has been a rollercoaster ride – so much has happened, and so much has changed related to consumers. Against all... [Read more]
LSA Agency: Sell hot leads to local businesses #ad
Every business needs leads, people who are looking for the products and services they offer. The COVID-19 pandemic makes this need even greater, as businesses are shutting down for lack of customers. Victory Akpos has released new software, LSA Agency, to make is possible for you to gather leads that local businesses are hungry for. Your marketing consulting business may grow as more and more businesses come to you fr leads.... [Read more]
SEO Best Practices to Deal with Duplicate Content
Quality and original content play an important role in getting your website listed in the search engine result pages. Duplicate content may harm your rankings. SEMrush contributor Alex Buckingham-Bullock has shared SEO best practices to deal with duplicate content. He says, “In this guide, I’ll look deeper into the causes of duplicate content,... [Read more]
A Christmas Wish
Everything You Need to Know about Voice Search Technology
Apple’s Siri, Google Assistant, Amazon’s Alexa, and Microsoft, Cortana are the technologies that have changed the way people search for information. With the widespread adoption of voice search, businesses are finding greater opportunities to reach more prospects and customers. Tech Guide has published an in-depth article on voice search technology. The... [Read more]
iMarketer: “All in One” fully automated marketing platform #ad
Dan Green has released iMarketer. This software is actually a system, not a simple application, that lets you run a complete online business with no hosting hassles or monthly charges for other marketing tools Green says that this new tool with a cool name gives you "Everything you Need to Succeed: Unlimited Bandwidth, Fully Hosted Website. Unlimited Autoresponder, Unlimited Lists, Unlimited Leads, Unlimited Emails. Plus EASY Adsense Monetisation And No Monthly Fees."... [Read more]
The Definitive Guide To SEO In 2021 [Guide]
Backlinko has published a new guide called ‘The Definitive Guide To SEO In 2021’. This guide covers the following: Chapter 1 Core Web Vitals Chapter 2 Google Passage Ranking Chapter 3 Optimize for Featured Snippets Chapter 4 The Rise of Visual Search Chapter 5 Domain Authority 2.0 Chapter 6 Video Continues to Surge Chapter 7 Master Search... [Read more]
HubSpot’s List of Top Social Media Tools for 2021
HubSpot contributor Alexz Miller has published an article highlighting top social media tools you need to use in 2021. He says, “One of the ways social media tools save you time is by keeping you organized, so make sure the social media tools you decide to use are efficient and tidy. For example, HubSpot’s Social Inbox tool helps you prioritize... [Read more]
Consumer Trends in 2021: What’s Actually Changing?, January 26 [Webinar]
Social Media Today is hosting a webinar ‘Consumer Trends in 2021: What’s Actually Changing?’ on Tuesday, January 26 at 2.00 pm ET. The SMT team says, “2020 has been a rollercoaster ride – so much has happened, and so much has changed related to consumers. Against all this uncertainty, we’re here to add some clarity and perspective.... [Read more]
SEJ Shares Three Things You Must Know about SEO in 2021
The SEO landscape continues to evolve every year. Ongoing algorithm changes and the search engines’ efforts to make search a better experience for users, make the SEO a topic of the experiment for every webmaster and marketer. Search Engine Journal’s Andrew Dennis has published an article highlighting three things that you should know about... [Read more]
Quick Sprout on Hidden Costs of Website Hosting
Quick Sprout’s Lars Lofgren has published an article highlighting the hidden costs of website hosting. He says, “Before you jump into building a website, then, you’ll want to understand the costs behind web hosting. Like anything else, the costs associated with hosting your website can influence some of your decisions. Here’s what to... [Read more]
The Art of Selling Your Business [Podcast]
Jeff Bullas has published a new podcast episode ‘The Art of Selling Your Business’ to help marketers understand how they can sell their business. He says, “This podcast is about the stories of entrepreneurs. To shine a light on what inspired them to start and what they learned along the way. In essence, to find out their secret sauce... [Read more]
Site Structure for SEO: Four Step Guide
SEMrush contributor Erika Varagouli has published a four-step guide to help you understand and build site structure for SEO. She says, “Your website’s structure is the way that content (pages and posts) is grouped. This is sometimes referred to as your website’s architecture and is all about how your content is linked together and... [Read more]
Should We Use Subdomains for SEO?
For better search engine rankings, we need to adopt different policies which can help us to get our sites listed on the SERP (search engine result pages). SEO Theory contributor Michael Martinez has published an article highlighting the pros and cons of using subdomains for SEO. He says, “Subdomains are older than the World Wide Web. RFC 1034,... [Read more]
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