Your Guide to Setting Marketing Objectives - IM NewsWatch Newsletter, December 25, 2020
December 25th, 2020 at 6:13 am EDT
Friday, December 25, 2020
Your Guide to Setting Marketing Objectives
Marketing objectives help you to clearly defined goals that guide your marketing efforts. With clearly set marketing goals, you can come out with a strong marketing strategy. Ahrefs contributor Michal Pecánek has published a guide to help you set marketing objectives. He says, “Marketing objectives are clearly defined goals that guide your marketing... [Read more]
Four Ways to Develop Strong Social Media Marketing Strategy for 2021
With the passing time, the need for a strong social media strategy continues to gross as the number of social media users is growing constantly. Entrepreneur magazine contributor Arash Derakhshan has shared four ways to develop a winning social media marketing strategy in 2021. He says, “Here are a few ideas and suggestions that would help brands position... [Read more]
Amazon Trends in 2021: Expert Forecast, January 14 [Webinar]
SEMrush is hosting a webinar ‘Amazon Trends in 2021: Expert Forecast’ featuring Robyn Johnson, Dan Saunders, Will Haire, and Destaney Wishon on Thursday, January 14, 2021. The SMT team says, “2020 has been a rollercoaster ride – so much has happened, and so much has changed related to consumers. Against all this uncertainty, we’re... [Read more]
Prepare Your Store: Practical Tips for eCommerce SEO in 2021, January 7 [Webinar]
SEMrush is hosting a webinar ‘Prepare Your Store: Practical Tips for eCommerce SEO in 2021’ featuring Luke Carthy, Kristina Azarenko, Christopher Carfi, and Víctor Aldea on Thursday, January 7. The SMT team says, “2020 has been a rollercoaster ride – so much has happened, and so much has changed related to consumers. Against all... [Read more]
SEO Best Practices to Deal with Duplicate Content
Quality and original content play an important role in getting your website listed in the search engine result pages. Duplicate content may harm your rankings. SEMrush contributor Alex Buckingham-Bullock has shared SEO best practices to deal with duplicate content. He says, “In this guide, I’ll look deeper into the causes of duplicate content,... [Read more]
A Christmas Wish
Everything You Need to Know about Voice Search Technology
Apple’s Siri, Google Assistant, Amazon’s Alexa, and Microsoft, Cortana are the technologies that have changed the way people search for information. With the widespread adoption of voice search, businesses are finding greater opportunities to reach more prospects and customers. Tech Guide has published an in-depth article on voice search technology. The... [Read more]
The Definitive Guide To SEO In 2021 [Guide]
Backlinko has published a new guide called ‘The Definitive Guide To SEO In 2021’. This guide covers the following: Chapter 1 Core Web Vitals Chapter 2 Google Passage Ranking Chapter 3 Optimize for Featured Snippets Chapter 4 The Rise of Visual Search Chapter 5 Domain Authority 2.0 Chapter 6 Video Continues to Surge Chapter 7 Master Search... [Read more]
HubSpot’s List of Top Social Media Tools for 2021
HubSpot contributor Alexz Miller has published an article highlighting top social media tools you need to use in 2021. He says, “One of the ways social media tools save you time is by keeping you organized, so make sure the social media tools you decide to use are efficient and tidy. For example, HubSpot’s Social Inbox tool helps you prioritize... [Read more]
Consumer Trends in 2021: What’s Actually Changing?, January 26 [Webinar]
Social Media Today is hosting a webinar ‘Consumer Trends in 2021: What’s Actually Changing?’ on Tuesday, January 26 at 2.00 pm ET. The SMT team says, “2020 has been a rollercoaster ride – so much has happened, and so much has changed related to consumers. Against all this uncertainty, we’re here to add some clarity and perspective.... [Read more]
SEJ Shares Three Things You Must Know about SEO in 2021
The SEO landscape continues to evolve every year. Ongoing algorithm changes and the search engines’ efforts to make search a better experience for users, make the SEO a topic of the experiment for every webmaster and marketer. Search Engine Journal’s Andrew Dennis has published an article highlighting three things that you should know about... [Read more]
Quick Sprout on Hidden Costs of Website Hosting
Quick Sprout’s Lars Lofgren has published an article highlighting the hidden costs of website hosting. He says, “Before you jump into building a website, then, you’ll want to understand the costs behind web hosting. Like anything else, the costs associated with hosting your website can influence some of your decisions. Here’s what to... [Read more]
The Art of Selling Your Business [Podcast]
Jeff Bullas has published a new podcast episode ‘The Art of Selling Your Business’ to help marketers understand how they can sell their business. He says, “This podcast is about the stories of entrepreneurs. To shine a light on what inspired them to start and what they learned along the way. In essence, to find out their secret sauce... [Read more]
Site Structure for SEO: Four Step Guide
SEMrush contributor Erika Varagouli has published a four-step guide to help you understand and build site structure for SEO. She says, “Your website’s structure is the way that content (pages and posts) is grouped. This is sometimes referred to as your website’s architecture and is all about how your content is linked together and... [Read more]
Should We Use Subdomains for SEO?
For better search engine rankings, we need to adopt different policies which can help us to get our sites listed on the SERP (search engine result pages). SEO Theory contributor Michael Martinez has published an article highlighting the pros and cons of using subdomains for SEO. He says, “Subdomains are older than the World Wide Web. RFC 1034,... [Read more]
Here’s What You Should Know about Mobile-First Indexing
With mobile-first indexing, Google is shifting how the content of your desktop and mobile version of sites is indexed. Ahrefs’ Patrick Stox has published an in-depth article on mobile-first indexing. He says, “According to the most recent information we have from Google in March 2020, 70% of sites have already switched to mobile-first... [Read more]
Strategies to Maximize Link Building Impact
An effective link building strategy can help you to generate more website traffic. Qualit links also help you in improving your SEO rankings. Search Engine Journal contributor Jeremy Moser has shared four steps to help you maximize your link building impact. He says, “I’ve worked with countless clients in link building ranging from brand new... [Read more]
How to Get More Instagram Traffic [Video]
Getting more and more traffic to websites is a concern of every business owner. By publishing content on regular basis and attracting more followers on social media, you can increase your web traffic. Social Media Examiner has published a new video ‘How to Get More Instagram Traffic’ to help you get more traffic from Instagram. The SME team... [Read more]
Everything You Need to Know about Google Unpaid Shopping Listings
Merkle contributor Melissa Reilly has published a comprehensive article on Google’s unpaid shopping listings. She says, “Back in late April, Google announced the roll out of free traffic on its Shopping tab to help merchants better connect with consumers. The pandemic was in its earlier stages in the US and many small businesses were struggling... [Read more]
The Diminishing Value of Organic [Video]
Search Engine Land contributor Barry Schwartz has published a new video ‘The Diminishing Value of Organic’ featuring Joe Beccalori. Barry says, “In this week’s video interview, I spoke with Joe Beccalori, the CEO of Interact Marketing, about how SEO has changed over the years. Joe explained that with the changes to the search results... [Read more]
Search & Digital Marketing in 2021
Majestic blog team has published an article titled ‘Considering Search & Digital Marketing in 2021’. The Majestic team says, “To survive and thrive in the new normal, the recommendation is for content diversity that is delivered as fast as humanly possible. With Google giving us a pre-warning about Core Web Vitals, this is another... [Read more]
How to Grow Your SEO Traffic by Updating Your Old Content [Video]
Your search engine optimization (SEO) performance depends on the kind of content you publish. Sometimes you can also utilize your old content to attract the search engine bots. Neil Patel has published a new video ‘How to Grow Your SEO Traffic by Updating Your Old Content’ to help you improve your traffic using old content. He says, “You... [Read more]
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