Anatomy of a Search Result - IM NewsWatch, April 25, 2024

April 25th, 2024 at 10:22 am EDT
Internet Marketing NewsWatch
Thursday, April 25, 2024

Surviving and Thriving in the New Google, May 14 [Webinar]

March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. Digital Marketing Depot is hosting a webinar ‘Surviving and Thriving in the New Google’ on Tuesday, May 14, 2024, at 1.00 pm EDT. The DMD team says, “Join us for an insightful... [Read more]

Live SEO Audit with SEJ: AI assisted content, April 30 [Webinar]

An SEO audit scrutinizes website elements, unveiling areas for optimization. It’s a strategic roadmap to enhance online visibility and ranking prowess. Wix is hosting a webinar ‘Live SEO Audit with SEJ: AI assisted content’ on Tuesday, April 30, 2024, at 1.00 pm ET. The Wix team says, “Our panel of SEO and content... [Read more]

When to throw SEO best practices out the window [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘When to throw SEO best practices out the window’. The SERP’s Up team says, “When are best SEO practices not the best SEO strategy? As with everything in SEO, even following best practices all depends. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the... [Read more]

eCoverPalAI creates eBook covers, other graphics, using AI #ad

EcoverPalAI Advanced AI-powered eBook Cover Designer With eCoverPalAI, you can say goodbye to paying for eCovers and graphics because it will make the covers and related graphics in just moments whenever you need them. eCoverPalAI is the game-changer that your online business has been waiting for. It’s web-based software that is going to save... [Read more]

SEO Keywords, Intent and Your Sitemap: The Simple SEO Breakdown [Video]

Orbit Media Studios has published a new video ‘SEO Keywords, Intent and Your Sitemap: The Simple SEO Breakdown’ featuring Andy Crestodina. The Orbit Medi team says, “This surprisingly simple explanation covers something that so many websites miss. And it answers some very important questions in SEO and B2B lead generation: What are... [Read more]

How to Foster Safe Spaces for Women in Digital Marketing [Podcast]

Women in digital marketing are driving innovation, creativity, and leadership, shaping the industry’s evolution. Their diverse perspectives and talents contribute significantly to the dynamic landscape of digital marketing. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How... [Read more]

Everything You Should Know About Competitive Analysis

Competitive analysis involves assessing rivals’ strengths and weaknesses to inform strategic decisions and gain a competitive edge in the market. By understanding competitors’ offerings, pricing strategies, and market positioning, businesses can refine their own strategies for success. HubSpot contributor Christine White has published an... [Read more]

AI Agents Army (Bundle Edition); let AI do your marketing #ad

AI Agents Army Tool Bundle is for you if you ready to unlock the potential of AI and grow your business. The creators describe it as “the ultimate solution for simplifying your marketing efforts and maximizing your profits.” And that’s not a bad description. With AI Agents Army Tool Bundle, you can : ✓ Say goodbye to expensive monthly... [Read more]

Anatomy of a Search Result [Video]

Google Search Central has published a new video ‘Anatomy of a Search Result’. The GSC team says, “With this series, SEO practitioners learned how search crawls webpages, how search serves pages, and how search indexed pages. In this final episode of How Search Works, Gary takes a closer look at the components that make up search results.... [Read more]

Enterprise Customer Experience Management Platforms [Guide]

MarTech has published ‘Enterprise Customer Experience Management Platforms: A Marketer’s Guide’. MarTech’s publication of “Enterprise Customer Experience Management Platforms: A Marketer’s Guide” examines the market for customer experience management platforms and the considerations involved in implementation. The 52-page... [Read more]

Lower-Funnel Marketing: A Complete Beginner’s Guide [Guide]

Lower-funnel marketing targets potential customers who are near making a purchasing decision, focusing on converting them into buyers. It involves strategies like retargeting ads, email campaigns, and personalized content to drive conversions. Semrush contributor Asif Ali has published ‘Lower-Funnel Marketing: A Complete Beginner’s... [Read more]

No More High Latency: JetWebinar is Here (Live Demo) #ad

Maybe you’ve been there. You’re hosting a crucial webinar, hundreds of potential leads are tuned in, and then the dreaded lag hits. Questions freeze, audio stutters, visuals pixelate, and your audience loses focus. That can become a disaster for a marketer. Traditional webinar platforms can struggle with latency, creating a frustrating... [Read more]

Ahrefs Lists Seven Content Marketing Conferences for 2024

Content marketing conferences foster networking among industry peers, enabling knowledge exchange and collaboration. They provide insights into emerging trends and strategies, empowering professionals to stay ahead in a dynamic digital landscape. Ahrefs contributor Ryan Law has published an article featuring seven content marketing conferences for 2024. He... [Read more]

How to Use AI for Your Copywriting [Webinar Replay]

Using AI for copywriting streamlines content creation, enhancing efficiency and productivity. Its adaptive algorithms refine messaging for target audiences, optimizing engagement and conversion. Digital Marketing Institute has made available a replay of its webinar ‘How to Use AI for Your Copywriting’. The DMI team says, “AI can still... [Read more]

The Evolving State of AI Search [Podcast]

AI has revolutionized search, making it faster, more personalized, and efficient, Transforming how we find information, connecting us with what we seek with unprecedented agility. The latest Digital Marketing Institute podcast is titled ‘The Evolving State of AI Search’. The DMI team says, “There’s a lot going on with search... [Read more]

The AI List Building Challenge: Let AI build your list #ad

It empowers you to harness the power of Artificial Intelligence ("AI") to start and grow your subscriber list. Imagine leveraging cutting-edge AI technology to effortlessly expand your audience and increase engagement.... [Read more]

Reminder- Make a Measurable DEI Impact Through YouTube Ads, April 25 [Webinar]

This is a reminder about the Adweek webinar to be held on April 25, 2024. YouTube advertising offers businesses a vast platform to reach diverse audiences through video content. With targeted ads and analytics, it enables precise audience engagement and measurable ROI. Adweek is hosting a webinar ‘ Make a Measurable DEI Impact Through YouTube... [Read more]

Podcasting Potholes [Video]

Content Marketing Institute has published a new video ‘Podcasting Potholes’ featuring A. Lee. Judge. The CMI team says, “Say goodbye to sifting through irrelevant “Best Practices” (designed for entertainment podcasts) and hello to targeted insights. In this clip from Content Marketing World 2023, speaker A. Lee Judge (Co-Founder... [Read more]

New Google Shopping Ads Strategies Uncovered, May 8 [Webinar]

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. Search Engine Journal is hosting a webinar ‘New Google Shopping Ads Strategies Uncovered’ on Wednesday, May 8, 2023, at 2.00 pm ET. The SEJ team says, “Join our live panel discussion... [Read more]

DEVio: First AI software engineer companion powered by ChatGPT 5 #ad

DEVio, what the creators call "the world’s first AI software engineer", builds you an AI-driven app-selling platform in just 30 seconds, powered by the latest ChatGpt 5, along with over a thousand DFY software applications with a Commercial License for you to sell.... [Read more]

Reminder- Data Driven Decisions: The Future of First-Party Data and Why It Will Be Critical, April 25 [Webinar]

This is a reminder about the DMD webinar to be held on April 25, 2024. With cookie-dependent strategies becoming obsolete and the rising tide of privacy concerns and regulations, harnessing the potential of first-party data is critical. Unfortunately, establishing a successful first-party data strategy is fraught with challenges – consumers reluctance... [Read more]

How AI-Powered Data is Transforming the Future of Marketing, May 16 [Webinar]

Adweek is hosting a webinar ‘How AI-Powered Data is Transforming the Future of Marketing’ on Thursday, May 16, 2024, at 1.00 pm ET. The Adweek team says, “Do you really know who your customers and prospects are? AI has allowed brands and agencies to get a richer and more complete understanding of consumers more efficiently in a data-first... [Read more]

Improving Social Media Marketing Using AI

AI empowers social media marketing by analyzing vast amounts of data to personalize content, optimize ad targeting, and enhance engagement, ultimately driving better ROI and customer satisfaction in a rapidly evolving digital landscape. HubSpot contributor Ross Simmonds has published an article on using AI for a more effective social media strategy. He... [Read more]

Do You Even NEED A Website? [Podcast]

Websites are essential for establishing credibility and visibility in the digital landscape, serving as the central hub for engaging with customers, driving leads, and optimizing marketing strategies. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Do You Even NEED A Website?’. The... [Read more]

Reminder- Personalization Perfected: Conversational AI’s Impact on Demand Generation, April 24 [Webinar]

This is a reminder for the MarketingProfs webinar to be held on April 24, 2024. Personalized marketing tailors messages and offers to individual preferences, enhancing customer engagement and loyalty. By leveraging data insights, it creates targeted experiences that resonate with consumers on a personal level, driving conversion and satisfaction. MarketingProfs... [Read more]

How To Protect Your Rankings While Relaunching A Website

To protect your rankings during a website relaunch, implement 301 redirects for all old URLs, maintain consistent content quality and structure, and promptly address any technical issues to ensure a seamless transition without compromising your hard-earned search engine visibility. Orbit Media Studios founder Andy Crestodina has published an article... [Read more]


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