The Evolving State of AI Search - IM NewsWatch, April 24, 2024

April 24th, 2024 at 9:03 am EDT
Internet Marketing NewsWatch
Wednesday, April 24, 2024

Ahrefs Lists Seven Content Marketing Conferences for 2024

Content marketing conferences foster networking among industry peers, enabling knowledge exchange and collaboration. They provide insights into emerging trends and strategies, empowering professionals to stay ahead in a dynamic digital landscape. Ahrefs contributor Ryan Law has published an article featuring seven content marketing conferences for 2024. He... [Read more]

How to Use AI for Your Copywriting [Webinar Replay]

Using AI for copywriting streamlines content creation, enhancing efficiency and productivity. Its adaptive algorithms refine messaging for target audiences, optimizing engagement and conversion. Digital Marketing Institute has made available a replay of its webinar ‘How to Use AI for Your Copywriting’. The DMI team says, “AI can still... [Read more]

The Evolving State of AI Search [Podcast]

AI has revolutionized search, making it faster, more personalized, and efficient, Transforming how we find information, connecting us with what we seek with unprecedented agility. The latest Digital Marketing Institute podcast is titled ‘The Evolving State of AI Search’. The DMI team says, “There’s a lot going on with search... [Read more]

AI Agents Army (Bundle Edition); let AI do your marketing #ad

AI Agents Army Tool Bundle is for you if you ready to unlock the potential of AI and grow your business. The creators describe it as “the ultimate solution for simplifying your marketing efforts and maximizing your profits.” And that’s not a bad description. With AI Agents Army Tool Bundle, you can : ✓ Say goodbye to expensive monthly... [Read more]

Reminder- Make a Measurable DEI Impact Through YouTube Ads, April 25 [Webinar]

This is a reminder about the Adweek webinar to be held on April 25, 2024. YouTube advertising offers businesses a vast platform to reach diverse audiences through video content. With targeted ads and analytics, it enables precise audience engagement and measurable ROI. Adweek is hosting a webinar ‘ Make a Measurable DEI Impact Through YouTube... [Read more]

Podcasting Potholes [Video]

Content Marketing Institute has published a new video ‘Podcasting Potholes’ featuring A. Lee. Judge. The CMI team says, “Say goodbye to sifting through irrelevant “Best Practices” (designed for entertainment podcasts) and hello to targeted insights. In this clip from Content Marketing World 2023, speaker A. Lee Judge (Co-Founder... [Read more]

New Google Shopping Ads Strategies Uncovered, May 8 [Webinar]

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. Search Engine Journal is hosting a webinar ‘New Google Shopping Ads Strategies Uncovered’ on Wednesday, May 8, 2023, at 2.00 pm ET. The SEJ team says, “Join our live panel discussion... [Read more]

No More High Latency: JetWebinar is Here (Live Demo) #ad

Maybe you’ve been there. You’re hosting a crucial webinar, hundreds of potential leads are tuned in, and then the dreaded lag hits. Questions freeze, audio stutters, visuals pixelate, and your audience loses focus. That can become a disaster for a marketer. Traditional webinar platforms can struggle with latency, creating a frustrating... [Read more]

Reminder- Data Driven Decisions: The Future of First-Party Data and Why It Will Be Critical, April 25 [Webinar]

This is a reminder about the DMD webinar to be held on April 25, 2024. With cookie-dependent strategies becoming obsolete and the rising tide of privacy concerns and regulations, harnessing the potential of first-party data is critical. Unfortunately, establishing a successful first-party data strategy is fraught with challenges – consumers reluctance... [Read more]

How AI-Powered Data is Transforming the Future of Marketing, May 16 [Webinar]

Adweek is hosting a webinar ‘How AI-Powered Data is Transforming the Future of Marketing’ on Thursday, May 16, 2024, at 1.00 pm ET. The Adweek team says, “Do you really know who your customers and prospects are? AI has allowed brands and agencies to get a richer and more complete understanding of consumers more efficiently in a data-first... [Read more]

Improving Social Media Marketing Using AI

AI empowers social media marketing by analyzing vast amounts of data to personalize content, optimize ad targeting, and enhance engagement, ultimately driving better ROI and customer satisfaction in a rapidly evolving digital landscape. HubSpot contributor Ross Simmonds has published an article on using AI for a more effective social media strategy. He... [Read more]

The AI List Building Challenge: Let AI build your list #ad

Jen Perdew, Matt Rhodes, and John Rhodes have just released the AI List Building Challenge. It empowers you to harness the power of Artificial Intelligence (“AI”) to start and grow your subscriber list. Imagine leveraging cutting-edge AI technology to effortlessly expand your audience and increase engagement. Now, you can build an endless... [Read more]

Do You Even NEED A Website? [Podcast]

Websites are essential for establishing credibility and visibility in the digital landscape, serving as the central hub for engaging with customers, driving leads, and optimizing marketing strategies. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Do You Even NEED A Website?’. The... [Read more]

Reminder- Personalization Perfected: Conversational AI’s Impact on Demand Generation, April 24 [Webinar]

This is a reminder for the MarketingProfs webinar to be held on April 24, 2024. Personalized marketing tailors messages and offers to individual preferences, enhancing customer engagement and loyalty. By leveraging data insights, it creates targeted experiences that resonate with consumers on a personal level, driving conversion and satisfaction. MarketingProfs... [Read more]

How To Protect Your Rankings While Relaunching A Website

To protect your rankings during a website relaunch, implement 301 redirects for all old URLs, maintain consistent content quality and structure, and promptly address any technical issues to ensure a seamless transition without compromising your hard-earned search engine visibility. Orbit Media Studios founder Andy Crestodina has published an article... [Read more]

DEVio: First AI software engineer companion powered by ChatGPT 5 #ad

DEVio, what the creators call "the world’s first AI software engineer", builds you an AI-driven app-selling platform in just 30 seconds, powered by the latest ChatGpt 5, along with over a thousand DFY software applications with a Commercial License for you to sell.... [Read more]

The Social Media Benchmarks That Matter Today, May 15 [Webinar]

Social media benchmarks provide vital insights into a brand’s performance, enabling comparisons against industry standards to assess effectiveness, identify areas for improvement, and refine strategies for achieving marketing goals with precision. Adweek is hosting a webinar ‘The Social Media Benchmarks That Matter Today’ on Wednesday,... [Read more]

Reminder- Navigating Personalization and Measurement in the Post-Cookie Era, April 24 [Webinar]

This is a reminder for the Adweek webinar to be held on April 24, 2024. Post-cookie, advertisers must determine how they’ll continue delivering personalized and relevant brand experiences while also measuring cross-media campaign effectiveness. To chart a path forward, media buyers and planners need to know about all the cookie alternatives out... [Read more]

Outlook on AI Transparency Is Unclear [Video]

Content Marketing Institute has published a new video ‘Outlook on AI Transparency Is Unclear’ featuring Robert Rose. The CMI team says, “Whether or not your brand uses generative AI in content creation, you’ll need to answer a new question: Should you speak up or stay silent about your chosen stance? Dove, Brandtech Group, and Sports... [Read more]

CaptivateAI Studio creates shorts, reels, more short videos with AI #ad

CaptivateAI Studio makes short work of YouTube Shorts, Instagram Reels, TikToks, and other short videos. That's good because these short videos are all the rage now. People consume them like they were popcorn.... [Read more]

Reminder- Do More with Less: Navigating Customer Acquisition Challenges for Today’s Enterprises, April 24 [Webinar]

This is a reminder for the SEJ webinar to be held on April 24, 2024. In today’s rapidly evolving digital landscape, businesses face unique challenges in acquiring customers and expanding their digital footprint. From limited resources, intense competition to lack of insights, navigating this terrain requires innovative acquisition strategies. Search... [Read more]

Retail Trends Masterclass, May 9 [Webinar]

To navigate shifting consumer behavior and deliver on demands for relevance, value and brand purpose, marketers need to account for these trends when they speak to consumers. Digital Marketing Depot is hosting a webinar ‘Retail Trends Masterclass’ on Thursday, May 9, 2024, at 1.00 pm EDT. The DMD team says, “Join Marigold’s Retail... [Read more]

Have You Tried These WordPress Alternatives?

WordPress CMS empowers users with a versatile platform for building websites, offering customizable themes, extensive plugin support, and intuitive content management tools, making it the preferred choice for individuals and businesses alike seeking flexibility and scalability in their online presence. Its user-friendly interface and robust community... [Read more]

2024 Digital Engagement Benchmarks, May 24 [Webinar]

From AI to analytics, new tech innovations are transforming marketing right before our eyes. But, that’s not the only trend that’s changing fast – this year, digital audiences are consuming more content and interacting with brands at higher levels than ever before. Content Marketing Institute is hosting a webinar ‘2024 Digital Engagement... [Read more]

Should Your Brand Shout Its AI and Marketing Plan to the World? [Answered]

Blending AI and marketing unlocks unprecedented insights into consumer behavior, enabling personalized campaigns, precise targeting, and dynamic content optimization, driving enhanced ROI and fostering long-term customer relationships in a data-driven landscape. It streamlines processes, empowers decision-making, and revolutionizes customer experiences,... [Read more]


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