Nine Essential Copywriting Tips - IM NewsWatch, January 19, 2024

January 19th, 2024 at 6:23 am EDT
Internet Marketing NewsWatch
Friday, January 19, 2024

Ahrefs Shares 14 Ways to Improve Ecommerce Product Pages for SEO

Ahrefs contributor Sam Underwood has shared 14 ways to improve Ecommerce product pages for SEO. He says, “In this article, I’ll discuss several recommendations for optimizing ecommerce product pages for SEO, including improving on-page elements, making the most of rich snippets, and enhancing user engagement. 1. Start with in-depth keyword research Keyword... [Read more]

Microblogging: A Start-to-Finish Guide for 2024 [Guide]

Microblogging is the sharing of short, text-based posts on social media. Microblogs are often limited to a strict character count and can include links, images, audio, or video. HubSpot has released ‘What Is Microblogging: A Start-to-Finish Guide for 2024’. Ankit Vora says, “Microblogging has become a big hit these days because people... [Read more]

2024 SEO Success Guide: Tools & Tactics To Refresh Your Strategy & Boost Performance [Guide]

SEO, or search engine optimization, is a strategy that involves creating, optimizing, and promoting content to improve its visibility in search engine results. Search Engine Journal has published ‘2024 SEO Success Guide: Tools & Tactics To Refresh Your Strategy & Boost Performance’. The SEJ team says, “Everyone’s talking... [Read more]

WaveCloud: Unlimited SSD Cloud Storage #ad

WaveCloud launches today @11 am EST Time. This is based on brand new “SSD Cloud” technology that lets you store and deliver all your videos, audios, images and media files at lightning-fast speed for a low one-time fee. ==>Register for early-bird launch discount and reserve your slot to win free copy: WaveCloud Launch Celebration. Here... [Read more]

Copyblogger’s Nine Essential Copywriting Tips

Copywriting is a crucial part of any successful marketing campaign. It helps businesses attract and retain customers, build brand awareness, and increase sales. Copyblogger contributor Megan Mahoney has published an article featuring nine copywriting tips that turn words into dollars. She says, “These tips also work on any platform, from blog... [Read more]

Social Content Strategy: How to Build a Loyal and Profitable Audience [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Social Content Strategy: How to Build a Loyal and Profitable Audience’ featuring Allie Mason. The SME team says, “Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? Explore... [Read more]

AWeber Releases 2024 Valentine’s Day GIF Guide

AWeber has released the ‘2024 Valentine’s Day GIF Guide’. Sean Tinney says, “This Valentine’s Day, forget a dozen roses. You need a dozen GIFs. The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales. Go ahead and add GIFs... [Read more]

How to Build a Sales Plan: The Step-by-Step Guide [Guide]

A sales plan is a crucial tool for sales success. It helps organizations set and track sales goals, and helps sales professionals prioritize their efforts. Similarweb has published ‘How to Build a Sales Plan: The Step-by-Step Guide’. Leah Messenger says, “Let’s dive deeper into each of these components so you’ll understand exactly... [Read more]

Does SEO’s reputation linger? [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘Does SEO’s reputation linger?’. The SERP’s Up team says, “Why do some people think SEO is snake oil and whose fault is it that they do? Should you even care about SEO’s good name (Spoiler alert: Yes)? How can you help improve SEO’s reputation? Wix’s Mordy... [Read more]

How to Start Affiliate Marketing With No Experience or Money [Video]

HubSpot has published a new video ‘How to Start Affiliate Marketing With No Experience or Money’. The HubSpot team says, “Are you feeling overwhelmed by affiliate marketing and the amount of information and choices available to get started? It’s easy to get lost in the sea of resources—but don’t worry. We’ve... [Read more]

SEL’s Growth marketing 2024 playbook

Growth marketing is a long-term marketing strategy that aims to increase a company’s revenue by improving customer retention and loyalty. It involves a process of experimentation and optimization, using data from marketing campaigns to inform adjustments to the marketing strategy. Search Engine Land contributor Daryl Fanelli has published the... [Read more]

WordStream Highlights 12 SEO Trends for 2024

In 2024, SEO will be heavily influenced by AI and machine learning. Search engines will lean on these technologies for more refined algorithms and a deeper understanding of user intent. WordStream contributor Manick Bhan has published an article featuring the 12 biggest SEO trends to watch in 2024. He says, “By following these important 2024 SEO... [Read more]

The Realist’s Guide to Follow Up Emails [Guide]

The Upper Ranks has published ‘The Realist’s Guide to Follow Up Emails’ featuring useful tips, tricks, and tactics for sending effective follow-up emails that get opened and replied to. David Farkas says, “In this guide, I’m gonna give you proven tips, tricks, and tactics for sending effective follow-up emails that get opened... [Read more]

Webinar and Digital Event Predictions for 2024, January 31 [Webinar]

How we create and deliver content, engage audiences, and drive growth will be completely transformed in 2024 – and webinars are no exception. Content Marketing Institute is hosting a webinar ‘Webinar and Digital Event Predictions for 2024’ on Wednesday, January 31, 2024, at 2.00 pm EST. The CMI team says, “Join us on Wednesday, January... [Read more]

Infusing Character into Your Content and Personas: A Guide

In a world inundated with information, the ability to produce content that is not only informative but also engaging and relevant has become a cornerstone of effective communication. Content Marketing Institute contributor Andi Robinson has published an article featuring useful strategies to to bring personality to your content and personas. She says,... [Read more]

Big Marketing Moves: What Happened, What’s Next? [Video]

Content Marketing Institute has published a new video ‘Big Marketing Moves: What Happened, What’s Next?’. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. In 2023, marketers adapted to an AI explosion, Twitter’s implosion, and a thousand Web3 dreams... [Read more]

The SEO fundamental EVERYONE gets wrong [Video]

Ahrefs has published a new video ‘The SEO fundamental EVERYONE gets wrong’. In this video, you’ll learn one of the most important SEO fundamentals that most SEOs get wrong that can help you rank #1 in Google. https://www.youtube.com/watch?v=WLVMVCwWJxk Ahrefs  [Read more]

How to Grow a Niche Marketing Agency [Podcast]

Niche marketing is a marketing strategy that focuses on a specific target market. It’s also known as micro-marketing or specialty marketing. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Grow a Niche Marketing Agency’. The SME team says, “Are you a niche marketer ready to... [Read more]

Why SEOs should watch content trends carefully [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘Why SEOs should watch content trends carefully’. The SERP’s Up team says, “Why are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google? This week, Wix’s... [Read more]

What should I do with my old site? [Video]

Google Search Central has published a new video answering the question ‘What should I do with my old site?’. The GSC team says, “In this episode of #AskGooglebot, a small business asks what to do with their old site after they launch a new one. Watch along as John Mueller clarifies how to best approach your site’s transition and... [Read more]

How to Improve B2B Marketing with Storytelling

As businesses engage in a digital landscape saturated with information, the ability to captivate and connect with an audience has become a strategic imperative. Enter the world of narrative-driven marketing, where the art of storytelling takes center stage. MarTech contributor Stephanie Trovato has published an article featuring useful tips to improve... [Read more]

The Evolution Of Search & SERPs 2024 [On-Demand Webinar]

Search Engine Journal’s webinar ‘The Evolution Of Search & SERPs 2024’ is available on-demand. Amanda Zantal-Wiener says, “Watch this on-demand webinar and learn the ways you can leverage the changes in search and be prepared for its evolution. You’ll hear: The biggest changes to the world of search in the past year,... [Read more]


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