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Over the last 20+ years of helping teachers build summer programs, I’ve noticed something.
The stress around summer is rarely about “camp.”
It’s about everything underneath it.
I’ve heard the same fears over and over from studio owners:
“What if I build this and no one signs up?”
“What if families just take the whole summer off?”
“What if I lose students and they don’t come back?”
“What if my income drops and I can’t cover payroll?”
“What if I run a camp and it feels like a gamble?”
“What if I market it wrong?”
“What if my market just doesn’t support camps?”
“What if I don’t have the staff?”
“What if I don’t have the space?”
“What if I create something and it doesn’t actually deliver?”
And then there are the quieter thoughts:
“Summer gets harder the bigger my studio gets.”
“I don’t want to push too hard.”
“I don’t want to burn out.”
“I don’t want to start over in the fall.”
I’ve had those thoughts myself.
And I’ve watched hundreds of studio owners wrestle with them.
I’ve seen hundreds of studio owners TRY to run a successful summer camp or summer lesson program and fail.
This is why we are running a FREE Summer Success Workshop...
Summer has consistently been one of the most profitable times of year for Greg at the Piano Express music school in Ashburn, VA.
On Thursday, we’re going to show you the 3 “pillars” that must be in place for a successful summer (that we’ve learned at the Piano Express studio).
We’re going to show you the principles for building a great summer camp or summer lesson program.
And, we’re even going to give you a look at the materials we use to run successful summer camps.
If you’ve tried summer camp or summer lessons before and failed…
You do not want to miss this FREE webinar.
WHO: Any studio or school teaching lessons or summer camps (no matter what instrument)
WHEN: Thursday, February 19th, 2026
TIME: 1:00pm Eastern time
👉 Register here
A replay will be sent out to anyone who registers.
Talk soon,
Daniel