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I have been helping music studios succeed for 10 years.
I’ve noticed that around this time every year… studio owners start panicking about the summer.
I have largely been telling owners the same thing this time every year.
I’ve done podcasts, videos, blog posts, special presentations.
This year… It occurred to me that these past resources have typically focused on only 1 part of what makes a successful summer.
Here’s the deal though…
There are three things that have to be set in stone for summer to succeed.
And I’m not sure if I’ve ever talked about ALL THREE in one place.
If any one of these is missing, summer won’t work.
Here they are:
1. The Early Yes (Logistics)
If you wait until June to talk about summer, you’ve already lost. There is a process to getting enrollment in camps or summer lessons.
2. How to Persuade Parents (Marketing)
If you’re just “offering a camp,” parents won’t move. There has to be a reason they need to act. You have to give them a taste of the results in advance.
3. The Proof Engine (Product)
If your program doesn’t create results and delight… you aren’t going to get repeat customers (and this is what makes summer work in the long run).
On our Summer Success Webinar, we’re going to break those down and show you how to have a successful summer… whether you are running camps or just a lesson program.
If you’re nervous about summer…
This free webinar will help.
WHO: Any studio or school teaching lessons or summer camps (no matter what instrument)
WHEN: Thursday, February 19th, 2026
TIME: 1:00pm Eastern time
👉 Register here
Talk soon,
Daniel
PS> On the webinar, we’re going to cover these topics, plus how to run a successful program - using principles we learned designing and running our own summer programs
