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Right after I got out of college, my friend Greg pulled me aside over Christmas break.
Greg had already been teaching piano for two years.
I had just graduated.
He said something I’ll never forget:
“Daniel… you’re going to find out that summer is the worst time of year for piano teachers.”
He told me how his two previous summers had gone.
Income dropped.
Students disappeared.
Momentum stalled.
Fall felt like starting over.
So instead of waiting to experience that pain firsthand… we decided to do something about it.
For the next six months, Greg and I spent every Saturday on long phone calls designing a summer piano camp from scratch.
(Back when cell phones had minutes… and weekends were free. Makes me feel old, lol.)
We built our own curriculum and method book for a summer program.
Something designed specifically to solve the summer problem.
That first summer?
Seven kids.
Not exactly a home run.
But we didn’t quit.
We ran it again.
And again.
And again.
By the fifth summer, we were enrolling 150 kids every summer.
Summer went from survival to our set up for a powerful school year.
Kids who came to camp stayed for lessons in the fall.
Families who committed in summer were the ones who stayed long-term.
Summer became an early enrollment season — not a financial dip.
Eventually, that summer camp curriculum turned into what many of you now know as Piano Express.
This is why we are hosting a Summer Success Webinar…
We want to show you how summer actually works when it’s done on purpose — so you don’t have to guess, scramble, or hope this year is “different.”
On the call, we’ll talk about:
The 3 things you MUST do right to have a strong summer session
What actually motivates parents to say yes to summer programs
How we think about summer strategically — whether you run camps, lessons, or both
The key elements of a strong summer curriculum (whether you build it or use someone else’s materials)
How to make more money during the summer than the school year! (if that’s what you want to do)
If you’re sick of just trying to “survive” the summer…
This will be worth your time.
WHEN: Thursday, February 19th, 2026
TIME: 1:00pm Eastern time
👉 [Register for the Summer Success Webinar here]
We’ll keep it practical, honest, and grounded in real experience.
There will be a replay, but only for those who sign up on the calendar above.
Talk soon,
Daniel
PS — Even if you’re not sure summer camps are for you, the conversation alone may change how you think about summer altogether.
