Attention fades. Community deepens. |
| Hey—
When most people think about business, they think about products.
Or marketing.
Or sales.
And while all of those things matter, I've come to believe that one of the most overlooked assets in any business is community.
Not a list.
Not a database.
Not a collection of names.
A community.
A group of people connected by shared interests, shared goals, and a shared desire to move forward.
The more I study successful businesses, the more I notice that their greatest strength often isn't what they sell.
It's the people they bring together.
Because something interesting happens when people become part of a community.
They learn from one another.
They encourage one another.
They share ideas.
They share experiences.
And they often accomplish things they would have struggled to achieve alone.
That's a very different dynamic than simply attracting attention.
Attention comes and goes.
Community tends to deepen over time.
In many ways, community becomes the bridge between where people are today and where they hope to be tomorrow.
The older I get, the more I appreciate businesses that bring people together rather than simply market to them.
Because products may change.
Technology may change.
Even industries may change.
But people helping people never goes out of style.
That's something I've been thinking about a lot lately.
More soon.
— Paul
P.S. The strongest communities are rarely built around transactions. They're built around trust. |
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