Subject: Using Big Data to Keep Employees – GEA News

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Newsletter #9
March 6, 2018
Steady Progress At the Savannah Port

In an announcement last week, Governor Nathan Deal reported that the U.S. Army Corps of Engineers has reached the midpoint of the Savannah Harbor Expansion Project. Deal places the project at the center of Georgia’s infrastructure plans.

Reporting on the harbor project, Georgia CEO cites an Army Corps of Engineers estimate that the harbor project will result in a net benefit of $282 million in transportation savings for shippers and consumers each year. The economic impact of Georgia's deepwater ports is significant – $84.1 billion in sales and 370,000 jobs.

Bart Gobeil, Senior Director of the Georgia Ports Authority is one of the featured speakers at GEA’s Spring Conference, scheduled for April 15 – 17 in Savannah. Gobeil will discuss the progress at Georgia’s ports and the benefits to Georgia business and the state’s economy. Read more about the statewide impact of Georgia's ports in the News section of the GEA website.
Using Predictive Analytics to Reduce Employee Turnover

High turnover is a business liability. That’s intuitive, but according to new research by ADP Research Institute, a generalized approach to solving employee turnover problems isn’t particularly effective. In a new report, ADP uses big data to dig into the factors that produce voluntary turnover and to create a modeling system that can be predictive for individual enterprises.

The ADP analysis looked at 1,900 companies with 1,000 or more employees to identify attributes that can predict voluntary turnover. These “turnover drivers” have varying degrees of impact by industry and by company.

Turnover "drivers" are ranked as follows:
  1. Pay
  2. Promotion
  3. Overtime and Premium Time
  4. Commute
  5. Experience and tenure
Read more about the ADP research and how predictive modeling can help organizations improve employee retention and reduce voluntary turnover in the GEA blog.
We'd have to cook that . . .

Yes, Customer Service is important. New GEA workshop on May 9

After placing her order at the drive through for the fried chicken bits that her hungry kids had been begging for, the young Mom was surprised at the response she received through the speaker. "We'd have to cook that." 

"I certainly hope so!" responded the Mom. Picturing her kids consuming semi-cooked chicken, Mom and kids drove away, nevermore to return to a restaurant that had once been a favorite. 

Stories of poor service at fast food restaurants are a dime a dozen, but service that is below par can cause real damage to brands and to customer relationships. Employees in an organization’s customer service department are in a position to influence customers’ opinions and perceptions of the entire organization. Because these employees are so important to company success, they must be well-trained and well-informed.

GEA is pleased to announce a new workshop scheduled for Macon on May 9. Exceeding Customer Expectations will focus on customer service techniques for new employees and for customer service veterans who would like to refresh their skills.

The instructor for the course is Debra Ballard, founder of the Ballard Group. Debra is a skilled trainer with broad industry experience. Her company provides consulting and training in a variety of areas, including leadership, customer service, time and stress management, and marketing. 

Register Now! HR Metrics Lunch and Learn Workshop on March 14
Visit our website to see the complete list of Upcoming Workshops and Events!

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Georgia Employers' Association
Georgia Employers' Association, 577 Mulberry Street, Suite 710, 31201, Macon, United States
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