Let’s talk about
something that trips up a lot of authors when they first start marketing and
selling their book(s).
Do you need a
website? A newsletter? Maybe both? Or can you skip them altogether and focus on
writing your next bestseller?
Here’s a quick and
dirty guide to help you decide:
Website:
Do you need one?
Well, that depends:
- Got two
or more books? Then yes, you’re ready for a website.
- Have one
book
but plan on writing more? Still a yes.
- Writing a non-fiction
book
that sells your services, products, or courses? Definitely yes.
If you’re only writing one book and have no plans for another, save your money
and time.
Newsletter:
Think of newsletters
as direct pipe lines to your readers (no algorithms reducing your delivery rate
by 90%!).
You’ll want a
newsletter if:
- You’ve got one
book
and plan on more.
- You have a mini
“bookstore” of two or more books (and plan on more).
- Your non-fiction
book
supports your business.
If
you’re just dabbling in writing or have no plans for more books, you can skip
the newsletter for now.
Consider BOTH:
IF you have two or more books
and know there’s another coming down the line, congrats! You’re ready for both
a website and a newsletter. Your fans will thank you, and future-you will
too.
IF your non-fiction books involves your business you NEED both!
NEITHER:
If you’ve got one book and zero plans to write another,
you’re off the hook. Just enjoy the accomplishment of being a published
author!
A ONE BOOK Success Story. One of my customers (in his late 80's) told
me that his book was his "swan song." It included many of his life experiences in
the form of a novel. He didn't care if it sold anything, he just wanted it published so he could send printed copies to his children and
grandchildren. He was thrilled when it
actually sold a few copies (and continues to sell to this day).
Success is
what YOU say it is!
The Number ONE Reason You NEED Your Own Mailing List
Remember, there’s no
one-size-fits-all when it comes to author platforms. Pick what works for YOU
and YOUR goals, Choose what success means to YOU!
Have a successful
day!
Make 2025 spectacular!
Melanie
________________________________________________
Book Marketing Services
My mission is to help
independent publishers and writers market their books and services. To that end I offer inexpensive services on Fiverr.
