Hi Friend

Your customer journey is as important as your marketing strategy. I’d probably argue it’s more important.

The best marketing tool you’ll ever have is people walking around in great shape, discussing how you helped them get that way.

And it doesn’t cost you a penny.

Outside of your regular daily/weekly catch-up or feedback sessions, you have other touch points where nearly every business can improve their service.

Here is how to use your newest assets to improve your customer's journey…

Onboarding: You’ll likely have either an onboarding call or an email sequence where you welcome your clients. Set the stage for them to be successful and give them the tools they need while they work with you. Giving them additional freebie resources they had no prior knowledge of—with some thought behind the messaging and framing you use—will be something they’ll remember after their journey with you ends.

Think about the last time you made a big purchase, and during the buying process, you were given something to make you feel good. Like when you sit in the showroom to discuss ordering a new sofa. When the salesman walks over and hands you a warm cookie and tea/coffee. It perks you up instantly.

This is the feeling you want to recreate with your clients. Giving away free recipe ebooks. Training and education guides are a (calorie-free 😉) way to do this.

Browse the resources available in the flash sale. And choose the products you know you can enhance your customer journey with.