Something a lot of the sleazy gurus talk about is creating a high-value “lead magnet”.

The thing is, most personal trainers have no idea what that actually is.

It boils down to this:

It's something you give to a potential client/customer in exchange for their email address, phone number or both.

Your potential clients will see it as extremely valuable and helpful to their goals…

Something they would happily pay for.

Most personal trainers offer a “macro calculator”.

The problem with this is everyone else is offering it. It’s nothing new or interesting and, more often than not, offers no real point of differentiation to the client…

And isn’t relevant to your service—whether fat loss, body transformation or something entirely different.

The biggest and best business have more than one lead magnet. All hitting various pain points their potential clients have.

• Whether it’s how to train to get visible abs.

• How to increase your squat pb by 20 kilos.

• Or how to enjoy eating out during the busiest times of the year and maintain results.

There are lots of angles and ways you can come at it. As long as they help your clients.

The new Eating-out guide is perfect for you as an additional lead magnet or as your first.

When you look at the amount of business, you can generate from such a low investment…

The only question you’d ask yourself is, “Why didn’t I do it sooner?”

https://fitprorecipes.co.uk/eating-out-guide/

Best wishes,

Naomi.

Ps. Keep your eyes peeled for a new service I will launch at FitPro Recipes, which will help you create systems to generate more leads using lead magnets.

https://fitprorecipes.co.uk/eating-out-guide/