Hi Friend

If you're a fan of YouTube, you may have seen these viral videos already.

I stumbled across these videos years ago. I’ll never forget them as long as I live.

And you'll want to hear about the captivating marketing story that left an indelible mark on the commercial and home blender industry.

And I believe you'll find it both inspiring.

Blendtec is a company renowned for its high-quality blenders.

While blenders may not seem like a hotbed for marketing innovation, Blendtec defied expectations in a most remarkable and low-cost way.

Their journey to genius began with a simple campaign that took the internet by storm, and here's how it unfolded.

1. The Unveiling of "Will It Blend?":

Blendtec introduced a video series on YouTube titled "Will It Blend?"

It was simple – they blended unusual stuff in their blenders to see if they could pulverise them.

From golf balls to marbles, their blenders turned everything into dust.

But the video that made them go viral was when they blended an iPhone.

This choice was a stroke of brilliance.

It combined technology and destruction, sparking intrigue and anticipation.

2. Shock Value and Humour

Blendtec's videos were shocking, humorous, and unexpected.

The campaign's unique blend of humour and destruction was irresistibly viral.

3. Educational

While the campaign was entertaining, it also showcased the blender's power and durability.

This subtle demonstration of their product's capabilities was a masterstroke in itself.

Blendtec's campaign telegraphed the message that their blenders were powerful enough to blend anything, making them the ultimate kitchen appliance.

4. Viral

Blendtec leveraged the power of social media, releasing these videos on YouTube and promoting them through various channels.

Users couldn't resist sharing the videos with their friends and followers, exponentially increasing the campaign's reach for virtually no cost.

5. The Results

The "Will It Blend?" campaign catapulted Blendtec to viral fame.

Their YouTube channel garnered millions of views, and their brand recognition skyrocketed.

It was not just iPhones that Blendtec was blending; they were blending pop culture itself.

6. Sales Soared: The most crucial impact was on their bottom line.

Sales of Blendtec blenders surged as people realised the incredible power and durability of their products, thanks to these videos.

In conclusion, Blendtec's marketing genius lies in its ability to turn a seemingly mundane product into an online sensation by combining humour, shock value, and product demonstration.

Their "Will It Blend?" campaign telegraphed a message of power, durability, and innovation, resulting in an enduring impact on their brand's success.

It's a reminder that in today's digital age, even the most unexpected industries can achieve viral fame with the right mix of innovation and storytelling.

Even you!

That’s where your message and methods must stand out in an ever-expanding sea of competition.

That’s why getting your branding and visuals nailed on from the beginning is important.

I know every guru and their dog is telling you they’re not important…

If that were true, why do they have their branding and visuals nailed on and consistent? (Something to think about next time you hear it).

That’s why every asset we produce for you goes through our unique branding process and gets your sign-off before we send you the completed works.

We want to make sure you receive the highest possible return on your investment to help you stand out in a crowded marketplace.

Decide for yourself which of our Black Friday deals will work best for where you’re at right now.

Look through the three offers here.  

We’ll take care of the rest.

Best wishes,

Naomi.