Hi Friend

You’ve popped the bubbles in Bubble Wrap just for fun, right?

Did you know Bubble Wrap was not initially meant for packaging?

In 1957, engineers Al Fielding and Marc Chavannes had a different vision for the product they created.

The duo was trying to make a textured wallpaper they hoped would appeal to the Beat generation.

However, their efforts to create a 3D wall covering from two pieces of plastic shower curtains sealed together with air bubbles inside didn't turn out to be as popular as they'd hoped.

But little did they know their accidental invention was about to change the game in the world of shipping.

IBM saw the potential of Bubble Wrap as a protective material for their computer shipments and started using it.

The cushioning properties of Bubble Wrap made it an ideal alternative to the previous method of surrounding items with balled-up newspaper, which often left ink residue on the articles.

Bubble Wrap's transition from a failed wall covering to a shipping sensation was a godsend for the packaging industry.

The product quickly gained popularity; today, it is one of the most popular packaging materials companies use worldwide.

Bubble Wrap is the perfect example of how a product can be switched and reused for something entirely different to its intended use.

When you get your head down, it’s possible to find multiple uses for your products, create something “new”, and reach another market you may not have previously thought of speaking to.

In the same way, Al and Marc did with Bubble Wrap, you can mix up your recipe books to reach more potential clients and customers.

The February offer we’re about to open will help you with this.

Best wishes

Naomi.

Ps. I’ll reveal the bundle in its entirety tomorrow.