Hi Friend

Childhood hero to many of the UK’s youth, Roy Castle hosted a TV show called Record Breakers.

He also sang the theme tune to the show.

Called “Dedication”.

Where he sang about wanting to be the best–or–hit your goals, all you need is dedication. (I’m paraphrasing here).

And while Roy may well be right about needing dedication to help you hit whatever goal or target you desire…

Everyone knows that first, you need motivation.

Motivation is what gets you to take the first step.

Dedication is what gets you taking steps two, three and beyond.

I guess Roy was both right and wrong.

My question to you:

What is the thing that’s the motivation to get you moving forwards?

More importantly for your business…

What is it keeping your clients motivated to start and keep pressing on when the motivation starts to drop?

How are you helping them and keeping them motivated?

Answer that and you’ll thrive in the New Year.

Best wishes

Naomi.

Ps. Look for the live version on Youtube–you might get some real childhood nostalgic vibes.