Hi Friend

Jerry Maguire. The loveable (fictional) sports agent with one sole client ended the movie with a whole heap of sports stars clambering to sign with him…

Got the girl and made a fortune in the process.

And here’s how he did it.

He had the one thing that every successful personal trainer and coach has. I bet you’ve got this already without any practice, training or mentoring.

It wasn’t his marketing skills.

It wasn’t his work ethic.

It wasn’t even his charm and good looks.

He did one simple thing that you can apply to your business after reading this email. Without investing a penny in the Black Friday sales (that’s if you don’t do this already).

So, what was this insider trick that Jerry Maguire used?

He simply…

Gave. A. Shit. About. His. Client.

That’s it.

He gave a shit about his client and got the absolute best for them.

I know you probably care deeply about every single one of your clients' Friend. Even the clients who don’t yet believe in themselves.

But how do you show it?

And how does that turn into you profiting from your Black Friday investment?

You have a client who tells you they’re struggling when it comes to the weekend. They can’t help but order takeaway with their family because they want easy food options that are a little bit “dirty” compared to what they’ve been eating during the week.

Let’s say you invest in offer 3. In there, you will receive the healthy weekend recipe book.

Now of course you could sell it to them. That'll give you a quick profit ranging from £7-£27 depending on your pricing structure.

Alternatively, you could simply give it to them.

After all, you have an unlimited license to resell/share the product. So it’s not costing you any more in fees.

But the goodwill you gain from giving your clients an unexpected resource that will help them further achieve the result they’re working toward will pay back a lot more in the long run.

Let’s look at the ways this one simple gift could impact your client and how you can reap the rewards in the long term.

They stay on track longer. They achieve their desired result within the time frame you promised in your marketing. They go on to tell 10 of their friends about working with you and you sign 2 of the people referred to you (20% conversion).

Say your program costs £1000 over 4 months. You’ve just made almost DOUBLE your investment…

From one simple act to help your client.

They stay on with you AFTER their initial period. At a price of £200 per month. Once your client sees you as an important part of their journey to transform, the likelihood of them sticking around for longer than the initial phase increases. And when you’re showing them how much you care, this increases exponentially.

Remember. This is the potential from showing just one of our clients how much you care about them and them achieving the results you said you’ll help them achieve.

Multiply this by all of your clients. And your potential for profits grows a ridiculous amount.

Just from simply giving a shit about your clients and their results.

Best wishes,

Naomi.

Ps. Because there are so many ways for you to profit from your Black Friday investment, I’ll be sharing them throughout the Black Friday sale. So even when you’ve invested, it will be worth it for you to keep opening and reading these emails.