Subject: How to prelaunch your recipe book

There's a hungry crowd waiting for your recipe book

Hi Friend,

Today we’re sharing a simple way for you to do a pre-launch for your recipe book.

This is where you start making sales on your recipe book before it’s even been ordered from us.

It’s the quickest way to get a great return on investment.

Our clients are regularly able to sell between 30 and 100 copies in just one week.

Here’s how…

You probably have a goldmine of contacts including:

Current clients
Previous clients
Facebook
Twitter
Instagram
Youtube
LinkedIn

Many of these people want to get in shape/ are in the process of getting in shape are looking for nutritional guidance and healthy recipes (that aren’t tasteless and boring).

So why not launch a pre-launch sales campaign for your new fitness recipe book?

Here’s an example campaign…

Day 1

Emails to:


Current clients
Prospects

(attach a taster sample recipe to the email)
(edit the email)

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Hi folks,

I’m about to launch my new healthy kitchen fitness foods (come up with a better name :-) recipe book.

This will packed full of easy to make, delicious, healthy recipes that get the thumbs up from me.

It’s these kinds of tasty foods that will allow you lose weight / fat / tone up without feeling deprived or getting bored.

I’ve attached 1/2/3 example recipes from the book which will have 100 recipes.

To celebrate the launch of my new book I’m offering you a special pre-launch discount!

You’ll be able to get your hard copy / downloadable recipe book for just £10 instead of £17.

This offer is only open to the first 20 people who reply to this email / inbox me / DM me.
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Day 1

Facebook post


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(photo post of delicious food or recipe)

I’m about to launch my new healthy kitchen fitness foods (come up with a better name :-) recipe book.

This will packed full of easy to make, delicious, healthy recipes that get the thumbs up from me.

It’s these kinds of tasty foods that will allow you lose weight / fat / tone up without feeling deprived or getting bored.

I’ve attached 1/2/3 example recipes from the book which will have 100 recipes.

To celebrate the launch of my new book I’m offering you a special pre-launch discount!

You’ll be able to get your hard copy / downloadable recipe book for just £10 instead of £17.

This offer is only open to the first 20 people who inbox me.

You also have the chance of bagging a FREE COPY simply by liking and sharing this post.

(one winner will be chosen at random and announced on dd/mm/yy)
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Day 1

Twitter tweet 1


(Post a photo of a delicious meal)

======== ======== ======== ======== ======== ======== ======== ========
Pre-launching my new healthy kitchen fitness food recipe book. Save £7 and get yours for just £10. Only 20 copies available. DM me for info.
======== ======== ======== ======== ======== ======== ========

Twitter tweet 2

(Post a photo of a delicious meal)

======== ======== ======== ======== ======== ======== ========
Pre-launching my new healthy kitchen fitness food recipe book. For a chance for a FREE COPY retweet and tell us what your favourite food is.
======== ======== ======== ======== ======== ======== ========

Twitter tweet 3

(Post a photo of a delicious meal)

======== ======== ======== ======== ======== ======== ========
Loving this delicious pizza recipe from my healthy kitchen fitness food recipe book. First 20 orders receive £7 discount. DM me for info.
======== ======== ======== ======== ======== ======== ========

Twitter tweet 4

(Post a photo of a delicious meal)

======== ======== ======== ======== ======== ======== ========

Hooray! A chance to win a copy of my new healthy kitchen fitness food recipe book. Retweet before midnight to enter our prize draw.
======== ======== ======== ======== ======== ======== ========

Look out for more ideas in Part 2 - coming soon


SPECIAL OFFER - Expires in 48 hours:

For a limited time you can get a 15% discount off the purchase of one of our recipe book
s.

Offer ends in 48 hours.


ORDER YOUR DISCOUNTED FULLY BRANDED RECIPE BOOK





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Fitpro Recipes, Brunel Close, DY13 8AW, Stourport on Severn, United Kingdom
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