Hi Friend

His eyes filled up as his hand hit his head. He couldn’t believe what was happening.

He’d just won $250,000.

Bill Morgan couldn’t believe his luck.

Just a few years earlier, he was clinically dead. His doctors managed to revive him after a heart attack left him in a coma for 15 days.

To celebrate survival, he bought himself a scratch card and won a car worth $30,000.

Talk about luck.

Bill was inside the store where he bought his winning scratch card. Recreating his memorable moment for the local TV news. (They thought it was a great ‘good luck’ story)

I just won $250,000 - I'm not joking,' he says in disbelief to the camera.

Talk about blind luck.

This brings me back to the fitness industry and how most personal trainers and coaches run their fitness businesses.

Relying on blind luck.

Hoping to have one video go viral enough that they’ll gain enough followers to bring them new clients.

And the thing is…

Blind luck and hoping aren’t a strategy.

You need a simple and repeatable process. In the same way, as you teach your clients about nutrition and training…

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Best wishes,

Naomi.