Subject: Do you know Victoria’s Secret?

Hi Friend 


Picture the last time you were on holiday somewhere sunny.


Can you remember the last thing you applied to your skin before you headed out the door for the evening?


It was most likely a mosquito repellent.


When testing to find the most effective repellent, you need to attract a lot of mosquitoes.


In 2015, researchers tested to find out which mosquito repellents are the best used Victoria's Secret perfume because they thought the floral notes would attract mosquitoes.


It makes sense when you think about it.


When you’re on holiday and you put on your favourite scents… It always seems to attract more than one mozzy.


But something weird and unexpected happened for the researchers.


To their surprise, they found Victoria’s Secret perfume repels mosquitoes better than a range of mosquito deterrents.


It’s funny that after trying to attract the mosquitoes they found something that delivers the exact outcome they want at the end of the testing.


Something that repels mosquitoes effectively.


This got me thinking about the problems that most fitness business owners have.


They try and market to attract the types of customers they WANT to work with…


And in doing so they attract the very customers they don’t want.


It’s all down to how you position your business and the services you deliver.


This brings me to the 21-recipe Canva video book.


You’ll probably have heard something along the lines of “sell them what they want, but give them what they need.”


And let’s be honest. All of your customers will WANT to know they can eat tasty, satisfying meals while they’re working with you to hit their goals.


But what they need is to see how simple, quick and easy it is to prepare the recipes you share with them.


That’s what the Canva video ebook will do for you.


So you don't have to create any recipe demos for them.


It's a win-win.


Your clients win by seeing how simple it can be to eat tasty and healthy food.

You win by saving time.


Secure your copy of the Canva video recipe book here  


Best wishes Naomi.


Ps. The new Canva pack is open for you to be able to customise yourself if you want to. Or we can do it for you if Canva isn’t your thing.

  

Find out more and place your order by clicking this link.


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