Hi Friend

1891 William Wrigley Jr of chewing gum fame, sold soap.

As an incentive to get more people to buy his soap, he gave away baking soda with every block of soap sold.

Over time, the baking soda became more and more popular, so that’s what he started to sell instead, and gave away chewing gum as a free gift with each box of baking soda sold.

Then something strange happened.

The chewing gum was the reason people kept coming back. And was increasingly more popular than the baking soda, so he started to sell chewing gum.

In 1893, Wrigley’s Juicy Fruit made its debut in the market.

In 2008, Mars corporation bought Wrigley's chewing gum for around $23 BILLION.

You see, when William Wrigley set out on his business journey, he thought he’d picked a winning product in choosing soap.

Quickly discovering baking powder was a better product to sell. Then discovered quicker still, chewing gum was where his future lay.

In turn, proving how important product selection is.

Can you imagine the look on his wife’s face when he told her he was about to change his product again and again.

It’s also proof that even when you have a winning idea or service, the add ons you provide with it can be what makes or breaks you as a business owner.

Had William Wrigley been a stubborn business owner, he’d have carried on trying to make his business a success selling soap.

Instead, through the power of having a great value add on to his main product, he discovered a way to make his business more lucrative and desirable.

It’s like this for the PT’s and coaches who work with us using our white-labelled recipe books and other resources.

Yes, some people decide to sell them as a stand-alone product and make a healthy profit in doing so.

While others simply use them to add further value to their existing packages and offers…

Allowing them to deliver better results for their clients.

Increase their value as a trainer, winning them more clients in the future through amazing word-of-mouth referrals and testimonials.

Help them increase the price on their hourly rate, generating more profit on the back end of their business.

Next time you’re looking at ways to improve your business, think about how you can add value to your current clients and help them get results faster.

Best wishes

Naomi.

Ps. William Wrigley discovered the power of a successful add-on. Take a look inside your own business to see what add-ons you can use to create a stronger business.