Hi Friend

Hundreds of thousands of women will walk into a Bravissimo shop around the UK this week...

You see, Bravissimo obviously sells Bras (amongst other items of underwear). What makes them different from other bra shops is they offer to measure you “properly” as part of their service.

What Bravissimo does very cleverly, is they tell you, you’ll discover your true bra size.

And while this may or may not be your actual size (you may discover you really are the size you think you are) it’s enough to pique the curiosity of women up and down the land and entice them into the shops.

They use powerful testimonials by women who were “wearing the wrong size bra for years”.

And by making claims like…

“We’ll discover your true size”.

What Bravissimo is doing is what every bra shop in the country does. The difference is they shout about it.

You see, while this isn’t anything new, they are the first to really own the market and make claims nobody else is making.

What does this have to do with you…

Well, think about this in relation to your own business.

• What can you talk about in your own fitness and coaching business?

• What do you offer that nobody else around you does?

• What makes you stand out from your competition?

Personal trainers and coaches all over the world “help their clients lose weight”.

That’s a given. It’s boring and makes you sit in with other PTs and coaches.

How are you different from the other personal trainers in your gym or area?

Figure this out and you'll figure out how you can become the most in-demand trainer there is.

Best wishes,

Naomi.

Ps. Every PT talks about helping their clients with nutrition. If you can demonstrate it by giving them resources to help them in their transformation, you’ll set yourself apart from the “other” trainers.

Reply to see which nutrition products would work best for your business.