King Charles III and Nigel Farage aren’t names you would usually put together…

Until now.

They both used the same International bank. Coutts.

Until Farage had his account closed unexpectedly.

The reasons? Honestly, who cares?

It’s their bank. Their rules. Abide with them, and you can use them. Don’t follow their rules and lose the opportunity to be associated with one of the world's most prestigious banks in the world …

(If that’s your thing).

I will say that if the rule was set out for some time, he’s persistently flouted them. Then he deserves to have his account closed.

If they just recently decided they want to close his account, he’s done nothing wrong. Well, that’s a bit of a dick move. And probably a huge mistake by the bank's PR department.

But things like this are why I make the rules abundantly clear when making a decision for this business.

Like now, when I’m asking businesses to participate in the new membership trial.

There are specific rules which you must follow if you want to take part. If you can’t follow the rules, you can’t participate.

They aren’t big, scary, or controversial rules.

You must be willing to give open and honest feedback throughout the trial.

And you must be open to trying new things with your marketing and be open to receiving instructions on how to improve your business.

This will not be a free trial. There will be a very small investment on your part. But the support and guidance you will receive will be more than worth it. And you’ll be able to apply what you learn to other areas of your business.

If you want to learn more, reply and tell me.

Best wishes,

Naomi.