Hi Friend
1905 - a winter night in San Francisco - 11-year-old Frank Epperson was sitting out on his parent's porch holding his drink. He’d proudly mixed it himself…
Water, soda powder and sugar—a popular concoction at the time - with a stirring stick to stop the mix from settling in the bottom of the glass.
As the night grew colder, he headed back inside—forgetting to take his drink in with him.
What happened next was a stroke of luck that sparked a multi-billion dollar industry.
The temperatures dropped to record lows overnight. And when Frank woke up the following day and went outside…
There was his drink, frozen to the stirring stick.
He tasted it. He showed it to his friends. He tried doing the same thing again only this time using different flavours.
It took him 18 years to apply for a patent for his accidental invention. Naming his product the Eppiscle ice pop.
By then he was a father. His children referred to the Eppsicle as a Popsicle. He later changed the name and that name stuck around for more than a century.
I love this story and how the popsicle (or ice pop) was discovered completely by accident.
While it may be lucrative to create a business from something you’ve discovered by accident…
It sure isn’t lucrative to wait and hope you discover business by accident.
Let me explain.
You and I both know that your clients won’t have long-lasting results by accident. Yes, they may find they lose a few pounds by using a weird trick some influencer has shared on TikTok…
But to have long-lasting results they need someone like you to show them a simple and repeatable system that will give them results every time they use it.
That’s why we create recipe ebooks and meal plans with an unlimited licence which means you can share and reuse them as many times as you like for as long as you’re in business…
Whether it’s for 10 or 100 years.
Ready for something new to offer your clients to help guarantee their results?
Take a look at our selection of recipe ebooks here
Best wishes,
Naomi.
Ps. I’ll be releasing a bumper version of the Canva video recipe ebook VERY SOON. If you want to be added to the priority list for access before everyone else, reply to this email and let me know.
