Hi Friend,
As the impact of Covid-19 is being felt across the fitness industry, we would like to offer you our thoughts at this challenging time.
How we handle this situation will affect the reputation of our businesses.
Let's consider what we can do now to adapt our services as PTs and coaches to our clients' changing needs.
As personal trainers and coaches, our market has always been people who want to improve their health through exercise and good nutrition. It's fair to say that many people have become more interested in their health as a result of this virus. That's actually a good thing.
How we can adapt our PT services...
We should consider online coaching services and workouts that can be done at home with minimal equipment. (This can be set up very easily).
We need to be offering the correct, evidence based information on how clients can boost their immune systems.
We can help people to become more aware of their mindset whilst facing adversity.
Here's a few ways you can turn these times into opportunities.... - Adapt your business model so you can get through challenging times
- Use spare time to learn, grow and help others
- Become part of a community of personal trainers / coaches who are looking out for each other
- Help prospects by reaching out to them and offering them free resources - they'll remember you when they are in a better position to invest in a PT
- Access free / discounted resources to help you, as more and more businesses are pulling together
As I mentioned yesterday, I would recommend you join an online support group (eg facebook). There are some really good things happening right now in some of these groups... creative ideas are flowing, people are showing others how to go online, etc and they can have a very uplifting, encouraging effect. Let me know if you need any recommendations.
And if you find out about any great resources / groups etc, please tell us and we can share these with all of our PTs. Let's all support each other 👍
Best wishes
Naomi and Alan |
