Hi Friend
He stands there in front of you. Takes in a deep breath strong enough to dry his teeth.
“It’s gonna cost you this mate. You need four new tyres and your exhaust is screwed. You’re looking at just over a grand.”
“Nah. It’s alright mate. I’ll fix it myself.”
You bark back at him whilst the panic sets in wondering how you’re going to get yourself out of this.
“I ain't paying that for a quick tyre change.” You think to yourself.
…
…
…
You wouldn’t fix your own car.
What do you do?
You take it to a mechanic.
And despite what the mechanic, a plumber or any other service-based business quotes you to fix a job…
Ultimately, you end up making the decision it’s more than worth it.
Because deep down you know it’ll cost you more trying to figure out how to sort it yourself.
The same goes for creating recipes and other resources for your clients to use to get the result they came to you for.
You probably know already. No matter what shape you want to get in, it all comes down to a balance of the correct training, macros plus recovery (I’m keeping this as simple as possible for now).
There is a good chance your client has a slim understanding of this too. But they came to you because of the quality of service you offer as a coach.
They don’t come to you because of your recipe creation skills.
Photography skills.
Or your video editing skills.
Frankly, they don’t care whether you can do that or not. They care that you can get them a result.
As a business owner, you need to be creating content for social media and email that speaks to them.
Not spending 30-40 hours each month shopping, prepping, cooking, creating sets, photographing, and editing recipe videos, photographs, meal plans or ebooks.
Doing that at an average PT rate of £25 per hour equates to between £750 and £1000 a month...
Every month. That doesn’t include the cost of ingredients, props or gas and electricity to cook.
For that cost, you could invest in a brand-new recipe ebook every few months.
In fact. Click this link here* and you can join my new subscription service where you can have a brand new recipe ebook every month for £270 each month. I’ll even throw in a free strategy call with my marketing team.
On a serious note. When you look at the number of resources you get when you join the unlimited bundle, it makes me wonder why you’ve not joined it already 😉
Click here to see more about the unlimited bundle.
Best wishes,
Naomi.
Ps. *Just kidding. Although I might launch a new ebook subscription – might be a great idea I’ve just had while typing this email to you. Let me know if it’s something you’d be interested in.
