Hi Friend

Ever noticed how boxers and MMA fighters binge on junk food right after a weigh-in?

It's not just because they're hungry...

It's because of something psychologists call "the rebound effect."

When we tell ourselves we can't have something, our brain becomes obsessed with it. The more we restrict, the stronger the eventual rebound.

(The Rock's famous 12-pancake cheat meals aren't just for show - they're a perfect example of this effect in action.)

Your clients are dealing with this same psychological battle every day.

They scroll through Instagram and see influencers post their massive cheat day feasts.

Meanwhile, they're trying to stick to plain chicken and broccoli, believing that's what it takes to reach their goals.

Then Pancake Day comes along...

And all that restriction? It backfires.

Here's why this matters for your business…

Understanding this psychology gives you two powerful advantages.

You can explain to potential clients why their previous approaches failed (positioning you as the expert who finally "gets it")

You can provide an immediate solution that shows them a better way (turning them from followers into paying clients)

This is exactly what Sarah did with her £100 pancake post.

She didn't just share a recipe...

She showed she understood the struggle.

She offered a solution that didn't require deprivation.

She positioned herself as the reasonable voice in a sea of extremes.

But you know what really made it work?

The specific way she structured her post to trigger engagement.

Tomorrow, I'll share her exact social media template - the same one that generated those three consultation calls. (And yes, you can copy it word for word.)

Best wishes,

Naomi

P.S. "But my recipes aren't good enough to share..." a trainer told me recently. Tomorrow, I'll show you the exact pancake recipes that are helping trainers attract new clients (and how you can use them too).