Hi Friend

Premium pricing requires premium positioning. No one understands this better than Gordon Ramsay.

His Michelin-starred restaurants don't compete on price—they compete on experience.

When evaluating struggling restaurants on shows like Kitchen Nightmares, Ramsay reveals critical insights…

It's not about lowering prices, it's about increasing value perception.

Look at his strategy for transforming menus.

Before "Seafood Pasta"

After "Freshly Made Pasta with Line-Caught Lobster and Organic Tomatoes"

The exact same dishes. But now the second dish sounds more appealing. It commands a higher price because it tells a story of quality, skill, and expertise.

Each ingredient justifies the premium price.

But Ramsay's genius extends beyond menu descriptions. He's built an empire by refusing to compromise on three core principles.

Quality is non-negotiable.

Expertise commands premium pricing.

Serious clients invest upfront.

No free tastings. No custom proposals without commitment. His reputation attracts clients who value excellence and are willing to pay for it.

Principles you too can adopt in your business.

Speaking of quality and expertise. Your clients are looking for premium recipes and nutrition guidance to match the premium coaching you give them…

Take a look at the recipe books you can offer to your clients here:

https://fitprorecipes.co.uk/recipebooks/

Best wishes,

Naomi.

PS. If you're looking for something 100% bespoke to you, we do that too. Reply and let me know and I'll get back to you with the details.