Hi Friend

The humble sidekick often holds the key to success.

J.R.R. Tolkien, the mastermind behind The Lord of the Rings, had a surprising take on heroism that might change how you view your business.

According to Tolkien, Sam Gamgee - not Frodo - is the chief hero of The Lord of the Rings.

It's a bold claim.

After all, Frodo's the one with the title, carrying the ring. The thing is the quest only succeeds because of Sam.

He's the one who repeatedly saves Frodo from disaster, and keeps him going when hope seems lost.

And for undeniable proof…

Sam's the only character who can surrender the ring voluntarily and easily.

In a world where everyone else is seduced by its power, Sam just... lets it go.

Now you're probably wondering what this has to do with your fitness business.

Something I see all too often with fitness business owners is they over-inflate their position with their clients…

Forgetting it’s your clients who are the heroes of the story.

You’re the sidekick in this film.

Like Sam, you're the backbone of the operation.

You put in the hours, make the tough calls, and carry the weight of responsibility.

But here's the thing:

You cannot put in the work for your clients.

They have to do the business of DOING.

But you can give them every tool they need for success.

The right training plan for them.

A realistic daily steps target.

The correct macros for their goals.

But their real growth and success come when you step back and let go, just like Sam did with the ring.

It's not easy…

But remember, Sam's strength wasn't in carrying the ring - it was knowing when to let it go.

Your strength as a fitness business owner isn't in doing everything for your clients.

It's providing the right space for them to thrive and grow. Achieving their goal on the way.

Provide them with what they need to succeed…

Then let go.

Be there for them along the way as Sam was for Frodo.

Guide them. Advise them. Steer them to stay on the path.

Coach them.

But let them be the hero of the journey.

If you’re short on nutrition resources to help your clients stay accountable, a great place to start for you is the Ultimate pack.

For a low investment, you get enough resources to share with your clients so they never need to worry about what to eat and when.

And this month's pack is filled with autumn-inspired mains, desserts and drinks.

So your clients can enjoy the cosy season without worrying they’re going to pile on the pounds.

Secure your Autumn Ultimate pack by clicking here 

Best wishes,

Naomi.