Hi Friend

Black Friday week. The week when your inbox is going crazy with businesses telling you to spend, spend, spend.

Business telling you “Order this week and get 50% off the regular price”

You know what that tells me?

That tells me that the real value of their products is 50% less than what they try to charge you any other week of the year.

It’s all smoke and mirrors.

Think about it.

If something you would pay £200 for is now discounted to £100 for Black Friday…

Why were they charging you £200 for it in the first place?

I get it. Multi billion-dollar companies can afford to take a hit on their profits the week of Black Friday as they’re counting on you buying something else at full price later.

But smaller companies doing so… That’s just business suicide.

If you’re a coach and you’re thinking of running a Black Friday offer…

You absolutely…

Should.

Now before you get your knickers in a twist and think I’m contradicting myself…

Notice that there was a distinct change in language there.

You should NOT offer a discount.

You absolutely should make an offer, however.

There’s a massive difference between an offer and a discount.

An offer can be a selection of products bundled together for a new price.

Something you’ve not put on sale before.

A discount is exactly what it says.

A discount on your products.

Discounts devalue your products or services…

Whereas offers increase their value.

For example…

This Black Friday I’m running 3 new offers on a selection of our products.

These products (when used correctly) will either grow your business or help you keep your current customer base engaged and paying you for longer than usual.

Let's say you usually charge a client £200 a month for coaching and they usually stay with you for 3 months on average…

The total lifetime value of that client is £600 (quick maths 😉).

You invest in the Client retention and support bundle for £299…

(This bundle includes 4 recipe ebooks plus 4 educational ebooks to help your clients understand why they eat the way they do. And how they can improve their eating habits to help them eat in a way that’s better for them).

So now your clients no longer stay with you for 3 months…

They stay for 5 months or more.

Increasing the lifetime value of that one client to £1000 minimum.

Instantly returning on your investment.

But you don’t just work with one client a month, do you?

The average client intake for any given month for a coach can be around 10 clients. If those 10 clients all stay with you for an extra 2 months per cycle you can be looking at up to £4000 extra in your bank account.

And you didn't need to do any more work to find them.

Now I don’t know about you, but that sounds like a no-brainer offer to me…

And so much more valuable than offering a discount.

Nothing is stopping you from creating an offering bundle like this of your own, you could do it with the products you intend to invest in with us for this Black Friday…

You could even start advertising your Black Friday bundle now.

Let all of your new and existing customers know that you’ve got exciting new products in development to help them more than you already do.

Don’t forget, you can get access to the offer bundles 24 hours early PLUS you can get the 2 additional bonus products if you’re on the waitlist.

>>Join the waitlist here<<

Best wishes,

Naomi.

Ps. If you’ve already joined you don’t need to worry. You should have received the welcome email by now, if not, click the link again.