The roots of Filthy Animal Soap grew over many years of driving to wrestling practice, which was often a two-hour round trip, on weekdays and weekends...we had a lot of time to talk.

As a medicinal chemist, soap making was an analogy to explain to my son, Blair, how everything has gone awry in the world - from chemical derived soap to farming to medicine to hard work.

Today’s society is nothing more than a herd of masses looking for the easy way out. They want a “hack,” they want a 4-hour work week, they want yet another pill...

Most people were born under this umbrella of Easy Thinking. They have no idea that their lives are simply the product of a weak generation dumbed-down by media, entertainment, medications and sloppy thinking that’s always looking for a short cut.

They have no idea that muscle, riches or mastery-of-anything is up for grabs to those who refuse to quit...for those who are ready to put in 15-hour days...for those who don't take days off...for those who seek the hard road over comfort.

We aimed to avoid and correct this pussification with old-fashioned soap making, and a brand ethos of Try Harder.

After 4 straight years of focusing on nothing but the work, that philosophy built a new soap lab...it also took Blair across the country to Ohio for high school wrestling.

A new focus now, it's 100 pull-ups before breakfast - a reminder that comfort kills and trying harder is the only protection from a soft society that wants everything, but gets nothing.

On the other side of that is hard work, failure, loss, winning, heart break and being remembered. And that's how Filthy Animals "survive their first death."

TWO WEEKS TO DROP!

Meanwhile, The Filthy Animal Saponification Lab continues with myself and fellow grappler and Filthy Animal Joel Nasty...and together, we'll be launching our inaugural, LIMITED EDITION Wonder Woman in two weeks!

An Etsy Bestseller, WE WILL SELL OUT IN HOURS! So Stay tuned for the announcement and be ready to order!

See pictures of this Shea-butter-rich bar on IG at FilthyAnimalSoap