ALERT: LIMITED EDITION Charcoal Bars Launch in 9 days!

There's a certain mindset that goes with being a Filthy Animal...

But, we weren't born with it.

Nobody is.

Mindset has to be forged like steal. It has to be beating down,
hammered, cooled off, then pounded all over again before it
becomes something of value.

Same with people.

It's a Saturday morning and my son Blair is pushing a wheelbarrow.

Two miles.

It contains a cinder block and old tires.

This is warm-up before wrestling practice.

He's a freshman this year.

When he was in elementary school, he carried a concrete, Atlas ball
around the block, before school.

No days off.

The most brutal part of life (and wrestling) is mindset. Strength and
endurance are easy to build. But it’s mental toughness that wins
on and off the mat.

When you’ve emptied the tank...when you’ve used up every strand of grit
you have left, survival/success depends solely on what
you’ve done to prepare your mind.

And to do that, you have to curate mindset daily.

In time, it becomes habitual and you don’t know any other way. But not
until you’ve crawled over glass will life reward you with that
superpower.

Eventually, it becomes the foundation of everything you do.

Winning and losing become the objects of the simple minded masses,
while mindset is the prized possession for the filthy animal. And that
becomes your weapon as you confront the Goliaths that lie ahead in life.

And to win that, you have to try harder in everything you do...that means
giving a task everything you have, then a little more...and once thats done.
You redo and and make it better. You sacrifice sleep, comfort, friends,
family and everything else for that one gift: Mindset.

If you can't do that, you're not a Filthy Animal.

Stay Filthy!

A Filthy Animal

P.S. We are launching our charcoal 6-packs in 9 days! VERY LIMITED!