Hi Friend
The other day I was literally thinking back to the time when my ex husband Steve and I had 2 successful companies, 7 children in toe and were bringing in 3.5 million of revenue a year and I didn't even know what a LEAD was!!!...
How ridiculous does that sound?
I had zero marketing skills... (100% true story)
We knew nothing about marketing, in fact we didn't know anything about business when we started.
We were just a young couple with 4 children when we began and $1500 holiday pay to start.
Steve had left his job to take a chance....
We had zero money in the bank, a big mortgage when interest rates were 18% 🤕🤕
I was scared...
He came home and told me he had been offered this opportunity to contract for this small construction company and had been promised to be paid weekly. We had no cash flow to get paid monthly how construction companies work. (some even 60 days!)
He employed 3 guys to work with him, we borrowed a deposit off my parents to buy a van and off the 4 of them went. They got up at 4am every week day and drove 1.5 hours to another city and got home at 7pm at night.
I look back now at the craziness and all the things we did to make money, but when you are a young couple with a dream you'll do or try anything.
Steve my ex, told me the guy he was working for seemed a bit dodgy but promised to pay him after one week.
I created my very first invoice on paper and nervously waited for the payment so we could pay the workers.
I was so worried we wouldn't be able to pay these guys for their hard work, they also had families.
But guess what?
Our risk paid off
HE PAID! 😁😁😁
This worry in my stomach went on for several months until the big contract was finished. I don't know if it was a strike of luck or if we partnered with the right company.
But as they say the 'rest is history.'
Those 3 guys turned into 5 guys then 12 guys then eventually 47 guys.
Steve and I were responsible for 47 families!
It was a huge responsibility and a lot of risk and pressure, but we believed in ourselves.
We had grown, we were confident and we trusting in each others abilities.
WE WERE A TEAM!
But you'll never believe this...
15 years in business and I had still never heard the term LEAD...
I still didn't know anything about marketing.
Did we just get LUCKY?
Maybe....
But we sacrificed, we worked hard and we never said NO to any job that came our way.
We built two thriving businesses on reputation, word and mouth and referrals.
Was this right?
Not necessarily but it worked at the time.
The recession hit in 2008 and that was the start of our demise.
WE LITERALLY LOST EVERYTHING! (story for another day)
In my quest to figure out how to save my home (which I lost btw) I was introduced to the world of Network Marketing.
This was the start of my marketing journey.
And the very first time I understood the term LEAD.
All I can say is I wished I knew what I know now, back then.
But you don't know what you don't know right?
What I've also realised, is there are so many businesses operating this way.
As long as they are generating enough revenue to get by they are happy.
Or maybe they are making great money like we were, and don't think they need to market or advertise?
Well, I think we did get lucky for quite a long time but imagine if we DID have those marketing skills?
Maybe things would have been different?
Maybe we would have created a bigger income?
Maybe we wouldn't have lost everything?
I have learned since that traumatic time in my life that marketing and sales are really the core of any business.
And as a business owner, it's your responsibility to learn these things and implement systems so you can create a constant stream of leads coming into your business to keep sales coming in and the revenue flowing.
It is also not easy to outsource unless you have the basic understanding yourself.
How can you delegate if you don't know how to do something yourself?
Which brings me to my point.
Marketing has changed compared to what it was back then. The principles are still the same but the implementation is different.
The best marketing today is done ONLINE.
Out of all the pain and suffering I went through from losing my home to my marriage, I made it a priority to educate myself about online marketing and systems.
I have an awesome system that I would love to discuss and share with you, that most top coaches and experts are using to predictably fill their calendars with discovery calls on autopilot.
If you would love to learn more, then I invite you to book a call with me so I can tell you all about it. 😊😊😊
Like I've said before, its easy to schedule a call, simply click the button on the image ad below and you'll link through to my scheduling calendar.
|
