Ever have a problem that you just can’t seem to solve, Friend?

You keep wracking your brain trying to come up with the "right" answer. Maybe you think you have the solution (and try to fix the problem). Yet the problem remains.

You might be trying to solve the wrong problem.

For most of my life, I’ve tackled problems as “math” problems.

• Not enough clients? Do more marketing.

• Not enough time? Work more efficiently.

• Team underperforming? Hire better people.

But I’ve come to realize that many “math” problems are actually mindset problems in disguise. As an example (from a real-life client):

New client close rates dropped by 50% over a period of 4 months. She was originally thinking she just needed better leads. Yet nothing in the firm’s marketing or advertising had changed.

The real issue?

After taking on two nightmare clients, she no longer trusted herself to spot red flags. On intake calls, she was hesitating, hedging, and unconsciously pushing good clients away.

That's not math. That's mindset.

The solution? We revamped her intake script so she could quickly (and easily) identify red flags.

The result? She regained her confidence and improved upon her prior close rate.