Heads Up How Kraft Heinz measures AI project value
Kraft Heinz is taking a methodical approach to measuring the value of its AI initiatives. A welcome idea in the age of rushed AI projects.
According to Jorge Balestra, the company's global director of advanced analytics, the food and beverage giant evaluates all AI projects using a two-step value assessment process. First, they establish a clear business case with defined metrics before implementation. Then, they conduct a post-implementation review to verify the actual business impact.
This structured approach helps Kraft Heinz move beyond simple efficiency metrics to focus on genuine business value. Their AI portfolio includes solutions for supply chain optimization, demand forecasting, and product development. By maintaining a comprehensive prioritization system for AI use cases, the company ensures resources are directed toward initiatives with the greatest potential return.
The article highlights how enterprise AI strategies are maturing, with companies like Kraft Heinz developing more sophisticated frameworks to identify, implement, and measure AI investments that directly contribute to business goals.
Read the article at CIO Dive for insights and key takeaways → |