Subject: The #1 reason I turn people away from opening a school

It's true, I don't work with everyone...

Hey there -

Massage education isn’t a side hustle—It’s a legacy.

I turned down a potential new massage school owner client this week. Here’s why… The gentleman reached out to me and asked about using my done-for-you system to help him open a massage school. He mentioned the high market demand, growth potential, and earning potential for himself. He saw opening a massage school as a business opportunity. 

And he’s not wrong—the need for new schools has never been higher.
But as I listened (and read between the lines), something was missing. He was not a massage therapist himself. Not once did he mention the profession, the students, or the future massage therapists.
Or the impact he hoped to make.

That’s when I knew:
He’s not the kind of school owner I want to work with.
Because here’s what I believe: massage schools aren’t just a business opportunity, they’re a leadership calling.

I believe some of the best proprietary massage schools are built by LMTs who:
 - Have lived the transformation massage offers
 - Are ready to teach, lead, and give back
 - Want to grow their influence and their income
 - Care deeply about elevating the profession
 - They want to leave a legacy

If you’re an LMT who feels that pull—you’re exactly who I built this for.
I help therapists like you build real schools that reflect your values.
Not a franchise. Not a one-size-fits-all model.
Your mission. Your curriculum. Your legacy.

And yes—it can be profitable.
But more importantly? It can be powerful.


I'd love to help you get started - but if that's not an option for you, I created a video to help you get started. Link below :-)


I hope this finds you well and enjoying your summer

Shari Aldrich

Start a Massage School System




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