🧠 2. Honey Authenticity & Market Integrity

One of the big topics circulating around Apimondia and allied beekeeping networks is honey adulteration | Fake honey:

• Worldwide experts met at a hybrid Apimondia event in Rome earlier in 2025 to address the growing challenge of fraudulent honey in international trade.

• Discussions highlighted complex export data anomalies, especially from major producing regions, and called for coordinated regulatory action, improved analytical methods, and better transparency across markets to protect authentic honey and beekeeping economies.

• I personally wrote about this last year comparing the number of hives reported in China for example and the amount of honey production. It does not add up...

• Europe found over 50% of retail shelf bottles tested were found to be adulterated.

• UK tests showed almost all of the bottles tested 24 out of 25 were found to be suspicious.

This issue continues to shape policy dialogues and consumer trust campaigns within the global beekeeping community.